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Reed Diffuser Sticks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
100 Pieces Fiber Reed Diffuser Replacement Refill Sticks (8" x 3mm, Black)
Ougual 50 Pieces Fiber Reed Diffuser Replacement Refill Sticks for Aroma Fragrance (Lightbrown, 12" x3mm)
Set of 200PCS Dia0.118 Length 8" / 20CM Black Fiber Material Reed Diffuser Sticks Replacement
100 Pieces Natural Rattan Reed Diffuser Replacement Sticks (6.3" x 3mm)
VFULIE 100PCS Reed Diffuser Sticks, 10 Inch Natural Rattan Wood Sticks Essential Oil Aroma Diffuser Sticks Refill Replacement for Aroma Fragrance (Brown and White)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Reed Diffuser Sticks product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.26 out of 5 and a total of 1304 reviews. This suggests that the product is well-liked by customers who have purchased and used it. As for advice, it's important to note that customer satisfaction is not the only factor to consider when evaluating a product's success on Amazon. Other factors such as competition, pricing, and marketing efforts can also impact a product's performance. Therefore, it's important to conduct a thorough analysis of all these factors before making any decisions about a product's future on Amazon. Additionally, it's always a good idea to continue to monitor customer feedback and make improvements to the product as needed to maintain high levels of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is a diffuser . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Reed Diffuser Sticks product is most commonly used in the bathroom and room of a house, and is often used as a diffuser or given as a gift. The top three users mentioned are friends, cats, and wives, which suggests that this product may appeal to individuals who prioritize creating a pleasant and relaxing atmosphere in their homes, as well as those who enjoy giving thoughtful gifts to loved ones. To further understand the customer profile, it may be helpful to gather additional data on the age, gender, and interests of those who have purchased or expressed interest in this product. This information could be used to tailor marketing efforts and product features to better meet the needs and preferences of the target audience. Based on the current data, it may be beneficial to highlight the product's ability to create a calming and inviting atmosphere in the home, as well as its versatility as a gift option. Additionally, emphasizing the natural and eco-friendly aspects of the product may appeal to environmentally conscious consumers. Overall, the data suggests that the Reed Diffuser Sticks product may be most appealing to individuals who prioritize creating a comfortable and welcoming home environment, and who enjoy giving thoughtful and practical gifts to loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are reed, stick, fragrance, scent, absorbency. The most mentioned elements about reed are do not work(4.04%), do not absorb the oil(2.02%).
The top 5 positive reviews are reed, size, diffuser, quality, look. The most mentioned elements about reed are absorbent(2.17%), good(2.17%).
Home & Kitchen > Home Décor > Home Fragrance > Reed Diffusers, Oils & Accessories > Reed Diffuser Sticks
do not work4.04%
do not absorb the oil2.02%
bad quality1.01%
begin to grow mold after 2 week of use1.01%
absorb and diffuse oil well1.09%
absorb oil well and quickly1.09%
absorb quickly release scent1.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of Reed Diffuser Sticks is the reed itself, which is both a pro and a con. On the one hand, the reed is mentioned as the top pro aspect, indicating that it is an essential component of the product that customers appreciate. On the other hand, it is also mentioned as the top con aspect, as well as being included in the top 5 cons of other related products, suggesting that there may be issues with its performance or quality. Other cons mentioned include stick, fragrance, scent, absorbency, size, diffuser, quality, and look. These issues may be related to the design, materials, or manufacturing process of the product. It is essential to address these concerns to improve customer satisfaction and increase sales. To improve the product, manufacturers could consider using higher quality materials, improving the design of the reed and diffuser, and offering a wider range of fragrances and scents. They could also focus on improving the absorbency of the reed to ensure that the fragrance is released consistently over time. In terms of product selection, customers should consider the quality of the reed, the fragrance options available, and the overall design and appearance of the product. They should also read reviews and compare products to ensure that they are getting the best value for their money. Overall, while Reed Diffuser Sticks have some significant pros, such as the reed itself, there are also several cons that need to be addressed to improve customer satisfaction and increase sales. By focusing on product development and selection, manufacturers and customers can work together to create a better product that meets everyone's needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are buying a Reed Diffuser Sticks product. The product description is mentioned 100% of the time, indicating that it is the top feature that motivates buyers to make a purchase. There could be several reasons why the product description is so important to buyers. For one, it may provide them with a clear understanding of what the product is and how it works. It may also highlight the benefits of using the product, such as its ability to freshen up a room or create a relaxing atmosphere. Additionally, a well-written product description can help build trust with potential buyers and make them feel more confident in their purchase decision. To optimize an Amazon listing for this product category, it's important to focus on creating a compelling product description that highlights the key features and benefits of the product. This can include using descriptive language, providing clear instructions on how to use the product, and including high-quality images that showcase the product in action. Additionally, it may be helpful to include customer reviews and ratings to help build trust with potential buyers and provide social proof of the product's effectiveness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
long length2
50 there1
50 there
Could be a little more absorbent1
more absorbent
big bottle1
large bottle
brand name good quality1
brand work good
bundle small size1
bundle small size

Based on the customer expectations mentioned, it seems that customers are looking for Reed Diffuser Sticks that have a long length, with 2 mentions of this feature. Additionally, customers seem to be interested in a specific length of 135, with 1 mention of this feature. Finally, there is a mention of "50 there," which is a bit unclear, but could potentially refer to the number of sticks in a package. Overall, it seems that customers are looking for Reed Diffuser Sticks that are of a certain length and have a sufficient quantity in each package. Therefore, sellers should prioritize product development that focuses on these features. This could include creating Reed Diffuser Sticks that are longer than the average size, or offering packages with a higher quantity of sticks. In terms of marketing promotion factors, sellers should highlight the length and quantity of their Reed Diffuser Sticks in their product descriptions and advertising. They could also consider offering bundle deals or discounts for customers who purchase larger quantities of sticks at once. Overall, by prioritizing product development and marketing efforts around the features that customers are looking for, sellers can better meet customer expectations and increase sales in the Reed Diffuser Sticks category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

M. W
Not sure there is 120 in the box, but it's enough. A good replacement for diffusers that still have liquid and scent in them.
Shirl H.
PROS: * Cost CONS: * Sticks are rough cut on the ends * Sticks are not straight * Sticks are overall rough (needs a good sanding with sandpaper)
Alina Gikher
Get replacement for oil diffuser
Double J
Great productNov. 2019
Great product. Works as described and good value !
Elise D.
Didn’t workJul. 2022
Didn’t work for me
Les Battle
Very pleasedFeb. 2022
Worked 100% better than the skewer very happy with my purchase my home smells wonderful
Lisa K.
Did soak up oils but no diffusing of scent.
No importa
No absorbeNov. 2021
No absorbe
Good itemJan. 2022
I love it
Kristie W
Super bummed about these. I've tried them in 3 different kinds of oils and they do not absorb at all.

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