Refrigerated Doughs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DEUX Vegan Cookie Dough - Gluten Free Cookies, Healthy Cookies, Superfood Desserts, Edible Cookie Dough, Ready to Eat, Vegan Cookies, Chocolate Chip, Brownie, Birthday Cake, 4 oz (6-Pack)
Twisted dough - Healthy Edible Dessert Dough | Smooth and Creamy | Protein Packed Individual Jars | Protein Cookie Dough | Premade Delicious Dough | Ready to Eat | No Baking Components & Gluten Free
David's Cookies Sugar Cookie Preformed Frozen Cookie Dough - Ready to Bake Cookies - Easy To Bake and No Added Preservatives - 96 Pieces
Weisenberger Pizza Crust Mix - Pizza Dough Mix for Homemade Pizza - Pizza Flour Mix for Pizza Crust Dough In Minutes - Premade Pizza Dough Fresh Ingredients, No Preservatives - 6.5 oz
Rories Gluten Free Oat Dough Mix (22 oz) Living Full 'N free

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the refrigerated doughs product in question has a relatively high customer satisfaction rating of 4.24 out of 5, based on 2631 reviews. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that this data only reflects the opinions of customers who have left reviews on Amazon, and may not be representative of the opinions of all customers who have purchased the product. Additionally, it's possible that some customers may have had negative experiences with the product but chose not to leave a review. If you're considering purchasing this refrigerated doughs product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider factors such as price, ingredients, and availability when making your decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is fridge, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are family, kids, and husbands. This suggests that the product appeals to a wide range of individuals within a household setting. The high number of mentions for family indicates that this product is likely a popular choice for family meals and gatherings. In terms of usage, the top two mentioned uses for the product are giving it as a gift and consuming it as a snack. This implies that the product is versatile and can be enjoyed in various contexts. The mention of gift-giving suggests that it may be a popular choice for special occasions or as a thoughtful present for others. When it comes to the places where the product is commonly used, the fridge is mentioned most frequently, followed by the pantry and freezer. This indicates that the product is typically stored in the refrigerator for freshness and convenience. The mentions of the pantry and freezer suggest that customers appreciate the product's ability to be stored for longer periods or to have backup supplies readily available. Based on this analysis, the customer profile for this refrigerated dough product seems to be individuals who prioritize family meals and enjoy versatile, convenient, and snackable options. They are likely looking for products that can be easily stored and used in various settings, such as family gatherings or as gifts for others. To cater to this customer profile, it would be beneficial to emphasize the product's versatility and convenience in marketing materials. Highlighting its suitability for family meals, snack options, and its ability to be stored in the fridge, pantry, or freezer could attract more customers. Additionally, offering recipe ideas or suggestions for using the product in different family-friendly dishes could further engage this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, dough, product, seal, cooky. The most mentioned elements about texture are bad(5.29%), weird(2.35%).
The top 5 positive reviews are flavor, taste, texture, cookie dough, dough. The most mentioned elements about flavor are good(11.23%), like like(2.95%).
creamier/not as thick as a typical " cookie dough0.59%
do not0.59%
like like2.95%
cookie dough6.45%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of refrigerated doughs is texture, with 15.88% of respondents mentioning it. The top 5 cons of vacuum-sealed refrigerated doughs are texture, dough, product, seal, and cooky. On the other hand, the top pro aspect mentioned most is flavor, with 19.34% of respondents mentioning it. The top 5 cons of the tip refrigerated doughs are flavor, taste, texture, cookie dough, and dough. Overall, it seems that refrigerated doughs have a mixed sentiment, with both positive and negative aspects. While flavor is a significant pro, texture and dough-related issues are the most common cons. To improve product development and selection, manufacturers could focus on improving the texture and consistency of their doughs, as well as ensuring that the seal and packaging are effective in preserving the product's quality. Additionally, they could consider offering a wider variety of flavors and types of dough to appeal to different consumer preferences. By addressing these issues, manufacturers could potentially increase the overall satisfaction and sentiment towards refrigerated doughs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
healthy ingredient1
nutritional value1
shelf stable1

Based on the data provided, it seems that customers are primarily motivated to buy refrigerated doughs due to the product description. This suggests that customers rely heavily on the information provided about the product to make their purchasing decisions. The detailed description likely helps them understand the features, benefits, and usage of the dough, which in turn convinces them to make a purchase. Some reasons why the product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the refrigerated dough, including its ingredients, flavors, and potential uses. This clarity helps customers understand what they are buying. 2. Differentiation: A compelling product description can highlight unique selling points, such as the dough's quality, taste, or versatility. This helps customers see how this particular refrigerated dough stands out from others in the market. 3. Trustworthiness: A detailed product description builds trust with customers by providing accurate and reliable information. It shows that the seller cares about providing a transparent and informative buying experience. Based on these findings, here are some suggestions for optimizing the Amazon listing: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, engaging, and informative. Highlight key features, benefits, and usage instructions to help customers make informed decisions. 2. Use high-quality visuals: Include appealing images that showcase the refrigerated dough's appearance, texture, and potential uses. Visuals can help customers visualize the product and entice them to make a purchase. 3. Leverage customer reviews: Encourage satisfied customers to leave positive reviews about the product. Positive reviews can further validate the product's quality and increase trust among potential buyers. 4. Optimize search keywords: Conduct keyword research to identify relevant terms that customers might use when searching for refrigerated doughs. Incorporate these keywords strategically in the product title, description, and backend search terms to improve visibility. By focusing on these optimization strategies, sellers can effectively leverage the power of product descriptions to attract and convert customers in the refrigerated dough category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more vanilla flavor7
more flavor
more cinnamon flavor
cake cookie flavor3
chocolate chip cookie dough flavor taste like
cookie dough taste
cookie-dough-like thickness flavor
other flavor3
different flavor
additional flavor
bake up
big container
soft creamy
texture creamy
is not expensive2
is not expensive

Analysis of Customer Expectations for Refrigerated Doughs: Based on the customer feedback, it is clear that there are a few key expectations within the Refrigerated Doughs category. The most prominent expectation is for more vanilla flavor, which was mentioned seven times. This suggests that customers are looking for a stronger and more pronounced vanilla taste in their refrigerated dough products. Additionally, the desire for a cake cookie flavor was mentioned three times, indicating a demand for a unique and indulgent taste experience. Lastly, the term "good" was mentioned three times, which implies an overall expectation for high-quality products. Suggestions for Product Development Prioritization: 1. Vanilla Flavor Enhancement: Given the high number of mentions for more vanilla flavor, it would be wise for sellers to prioritize developing refrigerated doughs with a richer and more distinct vanilla taste. This could involve using high-quality vanilla extracts or exploring alternative natural flavoring options to meet customer expectations. 2. Cake Cookie Flavor Innovation: The desire for a cake cookie flavor presents an opportunity for sellers to differentiate their products. Investing in research and development to create refrigerated doughs that deliver a unique cake-like texture and taste could attract customers seeking a more indulgent experience. 3. Quality Assurance: Since the term "good" was mentioned multiple times, it is crucial for sellers to prioritize maintaining high-quality standards across their refrigerated dough products. This includes using premium ingredients, ensuring consistent texture and taste, and addressing any potential quality issues promptly. Suggestions for Marketing Promotion Factors: 1. Flavor Variety: Highlight the expanded range of vanilla flavors available in the refrigerated doughs, emphasizing the enhanced taste experience. This can be done through eye-catching packaging, clear labeling, and engaging marketing campaigns that showcase the different vanilla options. 2. Indulgent Treats: Emphasize the cake cookie flavor as a unique selling point. Create marketing materials that showcase the indulgent nature of these refrigerated doughs, such as mouth-watering visuals, recipe ideas, and testimonials from satisfied customers. 3. Quality Assurance Messaging: Communicate the commitment to quality through marketing materials. This can include highlighting the use of premium ingredients, quality control processes, and any certifications or awards received. Building trust and credibility with customers is essential in this competitive market. By prioritizing product development based on customer expectations and effectively promoting these factors, sellers in the Refrigerated Doughs category can better meet customer needs and stand out in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This tastes better than real brownies. Read that again. It tastes amazing raw or baked. I actually prefer it raw because it tastes like an actual brownie, plus I'm lazy. I love the fact that I can eat it both ways and it tastes like two different, very amazing, desserts. The best part about it besides the taste? I don't feel gross afterwards. Mentally or physically. This has become a routine in my house, finish our dinner quickly and then sit and watch trash TV with a jar of DEUX. I am going through these jars fast. I can't recommend DEUX enough!!!!
A. Klebanoff
I absolutely love this product! I do not eat sugar and as a sugar free, protein packed delicious snack, it is perfect! I love the creamy, smooth texture of the cookie monster and the cookie topping are delicious!! It's hard to put it away after 1 spoonful!! Enjoy it's addictive!!
I found this company on instagram and ordered a sample pack which I loved! I was so excited to see that they are now selling on amazon and couldn’t wait to place my order!! The texture is great both out of the fridge and even out of the freezer. The toppings on each are so delicious, but I’d have to say my favorite so far is probably the nutty nougat bar protein dough because of the yummy toppings. I also tried the “double chocolate chip” and the “fudgiest brownie” which were amazing as well. I have a pretty big sweet tooth so needless to say they did not last long in my fridge! I love being able to eat a dessert that also happens to have great macros. I am excited to try some new flavors and maybe even try out the whipped or bakeable dough next time! I would definitely recommend this product to a friend and think it would also make a great Christmas present or stocking stuffer(:
This is probably my millionth time ordering deux (joking, but it feels like it) I got into Deux because of Becs Gentry who is one of my favorite running Peloton instructors. I love trying new things but this cookie dough takes the cake. You feel just so good and happy after each bite. I cannot go back to normal cookie dough after this. Thank you for making such a great product!
Cara U
This product has made my life! This is my 6th order and first order on Amazon. Favorite flavor changes from week to week but right now I am loving the peanut butter cookie flavor (brownie batter and birthday cake are also excellent.) The texture is spot on to real cookie dough and the clean ingredients allow for a little indulgence without all the processed stuff.
Sara E McCoy
Amazing!Dec. 2022
The best cookies EVER
susan s.
Easy to prepare for friends for Christmas gift. Everyone enjoyed the cookies very much. Will continue to use David’s cookies next year. Best value in town.
Five StarsJan. 2017
This mix is amazing - I am Now able make my usual treats of biscotti and challah gluten free! Everything comes out delicious without my family even realizing they are eating gluten free baked goods !
tee g.
Follow the instructions for perfect GF challa. Tenting the balls of dough makes it really fluff up. Great to be able to buy on amazon

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies