Relief & Block Printing Materials product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
4-Inch Rubber Brayer Roller for Printmaking, Great for Gluing Application Also. (Original Version)
Gel Press Gel Printing Plate 12"x12" 10803
4 Inch Rubber Roller Tool, Rubber Brayer Roller for Printmaking by HRLORKC
Speedball Deluxe Soft Rubber Brayer, 1.5-Inch
Rubber Roller, Ideal for Anti Skid Tape Construction Tools, Print, Ink and Stamping Tools (2.5 & 4-Inch, Black)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Relief & Block Printing Materials category on Amazon has an average rating of 4.67 out of 5, based on a total of 2477 reviews. This indicates a high level of customer satisfaction overall. The average rating of 4.67 suggests that customers are generally pleased with the products in this category. It implies that the majority of customers have had positive experiences and are satisfied with their purchases. This high rating is a good indicator of the quality and reliability of the Relief & Block Printing Materials available on Amazon. Considering the large number of reviews, it is evident that there is a significant customer base for these products. The high number of reviews also suggests that customers are actively engaging with the products and sharing their experiences, which is a positive sign. Based on this data, my advice would be to continue providing high-quality Relief & Block Printing Materials to maintain customer satisfaction. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is also important. By actively listening to customer feedback and making improvements based on their suggestions, sellers can further enhance customer satisfaction and loyalty. Overall, the data indicates a positive customer sentiment in the Relief & Block Printing Materials category on Amazon. By maintaining product quality, encouraging customer reviews, and addressing customer concerns, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is gelli plate, the most common behavior is gelli printing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Relief & Block Printing Materials are kids, daughters, and friends. Kids were mentioned the most, with 13 mentions, followed by daughters with 9 mentions, and friends with 7 mentions. This suggests that this product category appeals to a wide range of individuals, including children, family members, and friends. When it comes to the top three places to use this product, the gelli plate was mentioned the most with 5 mentions, followed by the RV roof with 4 mentions, and the RV itself with 3 mentions. This indicates that customers are utilizing these materials in various settings, including art studios (using the gelli plate) and recreational vehicles (RVs) for creative purposes. The top two usages of the product are gelli printing, mentioned 22 times, and glue, mentioned 15 times. This suggests that customers primarily use these materials for gelli printing, a popular relief printing technique, as well as for adhesive purposes. Based on this analysis, it can be inferred that the customer profile for Relief & Block Printing Materials is diverse, including individuals of different age groups, such as kids, daughters, and friends. The product is versatile and can be used in various settings, including art studios and RVs. The popularity of gelli printing indicates a strong interest in relief printing techniques, while the frequent mention of glue suggests that customers also value the adhesive properties of these materials. To cater to this customer profile, it would be beneficial to provide a range of products suitable for different age groups, including kid-friendly options. Additionally, marketing efforts could focus on highlighting the versatility of these materials, showcasing their use in both art studios and recreational settings like RVs. Providing tutorials or guides on gelli printing techniques and promoting the adhesive properties of the products could also attract more customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are blade, roller, tip, handle, pin. The most mentioned elements about blade are dull(1.16%), hard to remove(1.16%).
The top 5 positive reviews are roller, brayer, size, handle, blade. The most mentioned elements about roller are good sturdy little(1.82%), smooth(1.14%).
hard to remove1.16%
not sharp enough0.77%
stick and0.77%
good sturdy little1.82%
work good1.14%
roll good0.91%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of Relief & Block Printing Materials are related to the blade, roller, tip, handle, and pin. On the other hand, the top pro aspect is the roller. The blade and roller seem to be both a pro and a con, which suggests that they are essential components of the product but may also have some issues that need to be addressed. The tip, handle, and pin are mentioned as cons, which could indicate that they are not as well-designed or functional as they could be. To improve product development and selection, manufacturers could focus on addressing the issues with the blade, roller, tip, handle, and pin. They could also consider incorporating more features that customers have mentioned as pros, such as the roller. Additionally, gathering more feedback from customers and conducting market research could help identify other areas for improvement and potential new product offerings.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
different size1
handle will be more " form fit " to my hand1
produce sharp line without heat1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Relief & Block Printing Materials category due to the product description. This indicates that customers value detailed and informative descriptions that help them understand the product better before making a purchase. There could be several reasons why the product description is the top feature influencing buyers' decisions. Firstly, a well-written product description can provide customers with a clear understanding of the product's features, benefits, and potential uses. It helps them visualize how the product can meet their specific needs, leading to a higher likelihood of purchase. Additionally, a comprehensive product description can instill confidence in customers, as it demonstrates that the seller has taken the time to provide accurate and detailed information. To optimize Amazon listings based on this data, it is crucial to focus on improving the product descriptions. Here are a few suggestions: 1. Be thorough: Ensure that the product description covers all relevant details, including materials used, dimensions, usage instructions, and any unique features. This will help customers make informed decisions. 2. Highlight benefits: Emphasize the benefits of using the product, such as its durability, ease of use, or any special qualities that set it apart from competitors. This can help customers understand why they should choose your product over others. 3. Use engaging language: Craft the product description in a way that captures the attention of potential buyers. Use descriptive and persuasive language to create a compelling narrative around the product. 4. Include customer reviews: Incorporate positive customer reviews and testimonials within the product description. This can provide social proof and build trust among potential buyers. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Research popular search terms related to Relief & Block Printing Materials and incorporate them naturally into the description. By implementing these suggestions, sellers can enhance their Amazon listings and increase the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
last longer
change manufacture good quality control2
quality control improve
decent quality2
good quality
large size2
big size
large size.🤔
2 different color1
different color
A little bit more thick.1
Need better quality control1
quality control improve
additional width1
longer width
basic instruction1

Analysis of Customer Expectations for Relief & Block Printing Materials: Based on the mentioned customer expectations, it is clear that customers in this category are looking for products that last long, are thinner, and have improved manufacturing quality control. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Lasting Longevity (3 mentions): Customers expect relief and block printing materials to have a longer lifespan. This indicates a desire for products that are durable and can withstand repeated use without deteriorating quickly. To meet this expectation, sellers should focus on sourcing high-quality materials and ensuring robust construction. Conducting thorough product testing and providing warranties or guarantees can also instill confidence in customers regarding the longevity of the products. 2. Thinner Materials (3 mentions): The preference for thinner materials suggests that customers value precision and ease of use in relief and block printing. Sellers should prioritize developing products that offer finer details and allow for more intricate designs. This could involve exploring new materials or refining existing ones to achieve the desired thinness without compromising durability. Emphasizing the benefits of thinner materials in marketing campaigns can help attract customers who prioritize precision in their printing projects. 3. Improved Manufacturing Quality Control (2 mentions): Customers have expressed a desire for better quality control in the manufacturing process. This expectation highlights the importance of consistent product quality and minimizing defects. Sellers should invest in quality control measures throughout the production cycle, including rigorous inspections, standardized processes, and feedback loops with customers. Communicating these efforts to customers can build trust and differentiate the brand from competitors. Suggestions for Product Development Prioritization: 1. Focus on durability: Invest in research and development to create relief and block printing materials that are long-lasting and can withstand frequent use. 2. Innovate for precision: Explore new materials or techniques that allow for thinner products, enabling customers to achieve finer details in their prints. 3. Enhance quality control: Implement stringent quality control measures to ensure consistent product quality, reducing defects and customer dissatisfaction. Marketing Promotion Factors: 1. Highlight durability: Emphasize the longevity of the products in marketing materials, showcasing their ability to withstand extensive use and maintain quality over time. 2. Showcase precision: Demonstrate how the thinner materials enable customers to create intricate designs and achieve precise results in their relief and block printing projects. 3. Communicate quality control efforts: Assure customers of the brand's commitment to quality by sharing information about the rigorous manufacturing processes and inspections in place. 4. Customer testimonials: Feature testimonials from satisfied customers who have experienced the durability, precision, and improved quality control of the relief and block printing materials. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and differentiate themselves in the Relief & Block Printing Materials category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Wrong colorApr. 2020
The wrong color was sent
Four StarsMay 2018
works well
Good productOct. 2019
Works well
Steven A.
The roller axle is not durable. Ends of axle broke after 1 month of use.
The roller is not 2.5". Everything else was good but I am looking for a 2.5" one, the title says 2.5, but when I measured it, it was not.
W. Biehl
Rolling apartOct. 2019
I bought this to use it for work. On the second day of use, the roller fell apart from the handle. I was hoping to be able to have something reliable to take the stress from pressing on packing tape all day. It is good for one use but not something reliable.
April Kleven
I have a few of these rollers in different sizes. I like to use them for blockprinting. This one however, wasn’t assembled properly - the roller detached from the handle on first use. I just shove it back in - I meant to exchange it but was too busy prepping to open my Blockprinting business that I forgot, so I just use it very carefully and hold onto the metal part or else it flings off when I’m rolling ink. The rubber of the roller works great with my ink though and I like the feel of the handle - just wish it was securely attached.
Steven Willis
The pin in the side really is a disappointment but it'll rip the tape you are rolling.
SturdyNov. 2020
Sturdy, good quality
Rubber rollerOct. 2020
This little rubber roller does the job, is a solid product, and has many application uses.

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