Reversing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
RENMAII-LIGHT 1Set 2-Headlight H4 Relay Harness, H4 Headlight Relay Harness H4 Wiring Harness H6054 7x6 6054 Headlight Relay Kit for 95-97 Tacoma 88-95 Pickup 4 Runner Fix Dual Ground Problem
Cole Hersee 24452-BX Relay Module (Fw-Rev 12Vdc)
WSM 002-041-05 Kawasaki Reverse Cable (ULTRA 250X, 260LX, 260X, LX 1500 59406-3781 594063781), 1 Pack
Optronics BUL12CBP Clear 6" Oval Sealed DOT LED Back-Up Light, White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Reversing category on Amazon has received positive customer feedback. With an average rating of 4.59 out of 5 and a total of 129 reviews, it indicates a high level of customer satisfaction overall. The average rating of 4.59 suggests that the majority of customers are pleased with their purchase and have had a positive experience with the product. This indicates that the product is likely to be of good quality and meets the expectations of customers in the Reversing category. Considering the total number of reviews, 129, it shows that a significant number of customers have taken the time to provide feedback. This indicates that the product has gained a reasonable level of popularity and has attracted a decent customer base. Based on this information, it can be concluded that the product in the Reversing category on Amazon has a strong customer satisfaction rate. However, it is important to note that individual preferences may vary, and it is always advisable to read through a range of reviews to get a comprehensive understanding of the product's pros and cons. As for advice, it would be beneficial to continue monitoring customer feedback and addressing any concerns or issues raised by customers promptly. Additionally, encouraging satisfied customers to leave positive reviews can help maintain a positive reputation and attract more potential buyers. Regularly updating the product description and providing clear and accurate information can also contribute to customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is ta, the most common behavior is add a pair of antifog beam . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is related to reversing, and the top three users who have mentioned it are "son," "undefined," and "undefined." The top three places where the product is used are "ta," "jeep," and "ta pickup," with "ta" being mentioned the most. The top two usages of the product are to add a pair of antifog beams and to control the electric power tilt on. From this data, we can infer that the product is likely a reversing camera or some other type of reversing aid that can be installed in a vehicle. The fact that "ta" is mentioned the most as a place to use the product suggests that it may be popular among owners of Toyota vehicles, particularly the Toyota Tacoma (often abbreviated as "ta"). The fact that "jeep" and "ta pickup" are also mentioned suggests that the product may be popular among owners of other types of pickup trucks as well. As for the top two usages of the product, the fact that adding antifog beams is mentioned suggests that the product may be used in areas with high humidity or where fog is common. The fact that controlling the electric power tilt on is also mentioned suggests that the product may have some additional features beyond just a basic reversing camera. Based on this data, we can make some suggestions about the customer profile. The fact that the product is popular among owners of pickup trucks suggests that the typical customer may be someone who uses their vehicle for work or outdoor activities. The fact that antifog beams are mentioned suggests that the typical customer may live in an area with high humidity or frequent fog. The fact that the product has additional features beyond just a basic reversing camera suggests that the typical customer may be someone who values convenience and technology in their vehicle.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are headlight, ceramic, coil, relay, ceramic socket. The most mentioned elements about headlight are bright than the other(5.00%), flicker(5.00%).
The top 5 positive reviews are install, harness, instruction, hook up, kit. The most mentioned elements about install are easy(11.54%), breeze(3.85%).
bright than the other5.00%
no provision for the turn signal5.00%
shut off completely5.00%
ceramic socket5.00%
easily within diy range3.85%
hook up7.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Reversing category has some significant cons that are frequently mentioned by users. The top con aspect mentioned most is the headlight, which could indicate that users are having issues with the brightness or functionality of the headlight. Other cons mentioned include ceramic, coil, relay, and ceramic socket, which could suggest that users are experiencing issues with the overall build quality of the product. On the positive side, the top pro aspect mentioned most is the ease of installation, which could indicate that users find the product relatively easy to install and set up. To improve product development and selection, it would be important to address the cons mentioned by users. For example, manufacturers could focus on improving the quality of the headlight or addressing issues with the ceramic components. Additionally, manufacturers could consider providing more detailed instructions or support for users who are having difficulty with installation or hooking up the product. Overall, it is clear that there are both pros and cons to the Reversing category, and manufacturers should focus on addressing the cons to improve the overall user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers in the Reversing category are primarily motivated to buy products based on the product description and recommendations from friends. However, it is unclear what other factors may be influencing their purchasing decisions. One possible reason why the product description is the top feature is that customers in this category may be looking for specific features or benefits that are not immediately apparent from the product image or title. A well-written product description can help to highlight these features and convince customers that the product is worth buying. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Additionally, sellers may want to consider offering promotions or discounts to customers who refer their friends to the product, as this can help to increase sales and build brand loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 " long1
6 " long
add extra inch of wire1
add extra inch of wire
cap for o.e1
cap for o.e
do not modify1
do not modify
good install instruction1
more straight forward on install
include small bolt 1 foot of ground wire lock washer nut1
include small bolt 1 foot of ground wire lock washer nut
main wire long1
main wire long
more length at relay end1
more length at relay end
more sturdy ground tab1
more sturdy ground tab
protctive dust cap1
protctive dust cap

Analysis of Customer Expectations for the Reversing Category: Based on the provided information, it seems that the customer expectations for the Reversing category are undefined. However, we can still provide some general insights and suggestions for sellers in terms of product development prioritization and marketing promotion factors. 1. Research and Understand Customer Needs: Start by conducting market research to gain a better understanding of what customers expect from products in the Reversing category. This can be done through surveys, focus groups, or analyzing customer feedback. By identifying common pain points and desires, you can tailor your product development and marketing efforts accordingly. 2. Prioritize Safety Features: Reversing products typically involve activities such as parking, maneuvering, or backing up vehicles. Safety should be a top priority when developing products in this category. Consider incorporating features like rearview cameras, proximity sensors, audible alerts, or other technologies that enhance safety and prevent accidents. 3. Focus on Ease of Use: Customers appreciate products that are intuitive and easy to use. Simplify the installation process and ensure that the product's functionality is straightforward. Clear instructions and user-friendly interfaces can go a long way in meeting customer expectations. 4. Offer Versatility and Compatibility: Reversing products should ideally be compatible with a wide range of vehicles. Consider developing products that can be easily installed in different car models or offer compatibility options for various vehicle types. This will broaden your target market and increase customer satisfaction. 5. Provide Clear Product Information: When marketing your reversing products, ensure that you provide detailed and accurate information about their features, specifications, and compatibility. Clear product descriptions, high-quality images, and informative videos can help customers make informed purchasing decisions. 6. Emphasize Customer Support: Establish a reliable customer support system to address any queries or concerns that customers may have. Promptly respond to customer inquiries and provide assistance throughout the purchasing process and beyond. This will build trust and enhance the overall customer experience. 7. Leverage Online Platforms: Utilize online platforms such as social media, e-commerce websites, and relevant forums to promote your reversing products. Engage with potential customers, share informative content, and encourage user-generated reviews and testimonials. This will help create a positive brand image and increase product visibility. Remember, these suggestions are general in nature, and it's crucial to conduct further research and adapt them to your specific market and target audience. By understanding customer expectations, prioritizing product development, and implementing effective marketing strategies, you can better meet the needs of customers in the Reversing category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ordered two of these as I had previously had good service from Cole Hersee products. Both of these were defective out of the box. The coil would not operate on either one and they both showed that the diodes were passing current in both directions.
Worked wellSept. 2018
Good relay
Installed with a three way switch for LED auxiliary lights and so far they are working well as advertised.
Five StarsJul. 2018
i would buy again
Perry Harris
Don’t know yet original is good
I purchased for our E250 delivery van as it had the LED flicker with the new headlights. The unit was easy to install and got rid of the flickering, BUT, it also got rid of our high beams. I will be removing the kit, as if the high beams don’t work, I don’t want to risk the safety of losing all of our lights with this kit. I do not recommend.
Bought twice!Dec. 2022
I’ve bought these twice now for two different Toyota MR2’s. Both worked amazing, and are the perfect length. I currently have this new purchase in my 1993 MR2, previously in my other two 91 MR2’s.
Isaac Avila
Did not work, at all. No output to light sockets.
Rodney Smith
This relay kit made a noticeable difference on the notoriously dim stock headlights on my Jeep CJ7. Installation was fairly easy although I did have to modify some of the wires (added extra red wire to the power supply, cut out several inches on each of the too-long ground wires and crimped on new ring connectors to ground to the stock grounding screws) to make it properly fit in the engine bay. When finished installing, I also added some 3/8" wire loom to tidy up and protect the wires and the final install looks really good.
Excelente producto, fácil de instalar, intensifica y mantiene la potencia de las luces

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