Rewetting Drops product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
10,505
This insight is based on the data from the best seller products. The top 5 of them are:
Renu MultiPlus Lubricating and Rewetting Soft Eye Contact Lens Drops 0.27 Fluid Ounces (Pack of 4)
B001ET770C
Refresh Relieva for Contacts Lubricant Eye Drops, 0.27 Fl Oz Sterile
B07XC95XP2
Clear Eyes Eye Drops, Contact Lens Multi-Action Relief,2 Count
B08LFQDZFK
Refresh Optive Advanced Eye Drops, 0.33 Fl Oz (Twin Pack)
B00B6A6VFQ
Amo Blink Contacts Lubricating Eye Drops, 0.34 Fl Oz (Pack of 2)
B01IKJ1KB0

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Rewetting Drops product in the Amazon BSR category has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 10,505 reviews, it is clear that many customers have found this product to be effective and helpful. As for advice, it would be important to continue to monitor customer feedback and address any concerns or issues that may arise. Additionally, it may be helpful to consider ways to differentiate the product from competitors and highlight its unique benefits to potential customers. Overall, it seems that the Rewetting Drops product is performing well in the Amazon BSR category and has a strong base of satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is wear daily contact . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Rewetting Drops are the husband, doctor, and friend. The husband is mentioned the most, followed closely by the doctor and then the friend. This suggests that the product is commonly used by individuals who may require assistance or advice from their spouse, medical professionals, or close friends. When it comes to the places where the product is used, the top three locations are the purse, office, and bathroom. This indicates that users prefer to have the Rewetting Drops readily available in their purses, possibly for on-the-go use. The office is also a popular place, suggesting that individuals may experience dryness or discomfort while working. The bathroom is likely mentioned due to the convenience of using the drops during personal care routines. In terms of usage, the top two purposes for using the product are wearing daily contact lenses and going out. This implies that the Rewetting Drops are primarily used to alleviate dryness or discomfort associated with wearing contact lenses on a daily basis. Additionally, users mention using the drops specifically when going out, indicating a desire for comfort and clear vision during social or outdoor activities. Based on this analysis, the customer profile for the Rewetting Drops can be inferred as someone who wears daily contact lenses and values convenience. They may seek advice from their spouse, doctor, or friend regarding eye care products. They are likely to carry the product in their purse, use it at the office, and find it useful during personal care routines in the bathroom. To cater to this customer profile, it would be beneficial to emphasize the portability and ease of use of the Rewetting Drops, as well as their effectiveness in providing comfort for daily contact lens wearers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, product, drop, eye drop, cap. The most mentioned elements about bottle are small(11.90%), do not last long(1.83%).
The top 5 positive reviews are drop, product, eye drop, lumify, moisturize. The most mentioned elements about drop are good(1.59%), moisturize(0.57%).
Cons
bottle20.82%
small11.90%
do not last long1.83%
defect1.37%
hard to drink out of0.69%
hard to squeeze0.69%
product17.39%
drop11.21%
eye drop6.18%
cap2.52%
Pros
drop24.18%
good1.59%
moisturize0.57%
soothe0.57%
last all day0.34%
lubricate0.34%
product24.18%
eye drop9.53%
lumify9.08%
moisturize4.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about rewetting drops is the bottle, specifically issues with the cap and drops not dispensing properly. However, the top pro aspect mentioned is the drop itself, indicating that when the product works as intended, it is effective. Other common cons mentioned include issues with the product itself, such as it not working well or causing eye irritation. Additionally, some users mentioned difficulty with the tip of the bottle, specifically with drops not coming out or the tip being too large. Overall, it seems that there is room for improvement in the design and functionality of rewetting drops. Manufacturers may want to focus on improving the bottle and tip to make it easier for users to dispense the drops accurately and consistently. Additionally, addressing issues with the product itself, such as eye irritation, could help improve customer satisfaction. When selecting a rewetting drop product, consumers may want to consider reviews and feedback from other users to ensure that they are choosing a product that is effective and easy to use. It may also be helpful to look for products with smaller tips or other features that make it easier to dispense the drops accurately.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others38
commercial2
safe2
back of1
brighten1

Based on the data provided, it seems that the primary motivation for customers to buy rewetting drops in this category is the recommendation from friends, which accounts for 74.42% of mentions. This indicates that word-of-mouth plays a significant role in influencing purchasing decisions. However, it is worth noting that the product description is also a crucial factor, with 14.83% of mentions. This suggests that customers rely on the information provided in the product description to make informed choices. Some reasons why the product description is the top feature could include: 1. Detailed information: Customers appreciate a comprehensive product description that highlights the features, benefits, and usage instructions of the rewetting drops. This helps them understand how the product can address their specific needs. 2. Transparency: A clear and transparent product description builds trust with customers. It should accurately represent the product, its ingredients, and any potential side effects or limitations. 3. Differentiation: A well-crafted product description can effectively differentiate the rewetting drops from competitors. It should highlight unique selling points, such as advanced formulation, long-lasting effects, or suitability for sensitive eyes. Based on this data, here are some suggestions for optimizing the Amazon listing for rewetting drops: 1. Enhance product descriptions: Ensure that the product description is detailed, informative, and engaging. Highlight the key features, benefits, and any unique selling points to capture customers' attention. 2. Include customer testimonials: Incorporate positive customer reviews and testimonials in the product description. This can further reinforce the credibility and effectiveness of the rewetting drops. 3. Utilize visual aids: Include high-quality product images and videos that showcase the packaging, application process, and results. Visual aids can help customers visualize the product and make a more informed decision. 4. Leverage social proof: Encourage satisfied customers to leave reviews and ratings on the Amazon listing. Positive social proof can significantly influence potential buyers and increase trust in the product. By optimizing the product description and leveraging positive customer recommendations, you can enhance the overall appeal of the rewetting drops and attract more customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle31
big bottle
bottle big
bottle large
big bottle.cfor
bottle
cheap18
cheap
affordable
cheap price
longer lasting17
last longer
last longer-
is not expensive13
is not expensive
is not pricy
is not darn expensive
is not pricey
not expensive
last long13
last long
last long than
are not expensive11
are not expensive
are not pricey
do not come expensive
large size9
big size
large size
large
down in price8
price down
down on price
work8
work
large water bottle7
large bottle

Based on the customer expectations mentioned, it seems that the primary concern for customers when it comes to rewetting drops is the size of the bottle. Customers are looking for a larger bottle, which suggests that they want to be able to use the product for a longer period of time without having to purchase a new bottle. This is closely followed by the desire for a cheaper product, which is likely related to the desire for a larger bottle. Customers want a product that is affordable and will last them a long time. Another important expectation for customers is that the product should be longer lasting. This suggests that customers want a product that will keep their eyes moist for a longer period of time, reducing the need for frequent reapplication. Based on these expectations, sellers should prioritize product development that focuses on creating a larger bottle size and a longer-lasting formula. This will help to meet the primary concerns of customers and provide them with a product that they will be satisfied with. Additionally, sellers should consider pricing strategies that make the product more affordable, such as offering discounts for larger bottle sizes or bundling the product with other eye care products. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of a larger bottle size and longer-lasting formula. They should also emphasize the affordability of the product and any discounts or promotions that are available. Additionally, sellers should consider targeting customers who wear contact lenses or spend a lot of time in front of screens, as these individuals are more likely to experience dry eyes and may be in need of rewetting drops.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Nina
Purchased
Good product
T. A. Beare
Purchased
This product is a life saver for my eyes. If you have dry eyes, I strongly recommend you try refresh.
Flavio junior
Purchased
The box cane in the mail. Works well for my eyes when u use contacts. Highly recommend.
Xinny
Purchased
BEWARE: I’m usually not allergic to anything nor is my skin sensitive. However, no less than 2 hours after I applied 2 drops of this solution to my eyes (with the contacts already in — As instructed by the directions), these bumps began to form on my eyes! My vision got a bit blurry and it felt like there was something in my eyes! On top of it, this eye drop isn’t moisturizing at all! I don’t know if my bottle was a dupe or not, but this is really scary. Who knows what type of damage this can do to the eyes??
RB&ME
Purchased
Gel like.Aug. 2021
Really helps if you wear contact lens. A bit expensive, but works really well during allergy season. Makes it easier to put contacts in & especially easier to take them out of eyes.
Irene Y
Purchased
I use the product on both sides of my contacts before putting it in my eyes and it can last me the whole. Super moisturizing and also cheaper than rite aid!
Excellent product for making sure there’s a good interface between the lens and your cornea helps to keep them moving and in good position. Also beneficial when your eyes are inflamed from too much contact lens wearing
J. Meining
Purchased
I've been using these for awhile now-- and can't be without them! I have dry eye, and noticed my contacts were drying out more often. They were also sticking so I was having difficulty removing them at night. SO, now I put a few drops of Refresh Contacts in each lens, before inserting them! What a difference that makes!
Nomdeplume
Purchased
As my eyes have gotten older and dryer I wasn't able to wear my contacts until I found this stuff. Its awesome!
Donnie
Purchased
The bestJul. 2022
This is the only one thats works with my contacts and its great ..hard to find in the stores now with tje pandemic

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