Rhinestones product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
4,821
This insight is based on the data from the best seller products. The top 5 of them are:
Beadsland Flat Back Crystal Rhinestones Round Gems,Amber,1.9-2.1mm,SS6/1440pcs
B09YHLJ4H5
Jollin Glue Fix Crystal AB Flatback Rhinestones(ss20 1440pcs)
B08C594ZSQ
Beadsland 2880pcs Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix,Light Pink AB,SS3,1.2-1.4mm
B0B715QJ5V
LPBeads 6400 Pieces Hotfix Rhinestones Rose Flat Back 5 Mixed Sizes Crystal Round Glass Gems with Tweezers and Picking Rhinestones Pen
B08P6H227R
5760 Pieces Flatback Rhinestones for Nails 1.2MM Nail Rhinestones Gems Jewels Diamond Glass Mini AB Crystal Gemstones Bling Stones for Crafts Makeup Face Eyes,Transparent AB
B09ZPPMP44

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Rhinestones category on Amazon is quite high at 4.65 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, with a total of 4821 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these Rhinestones products. Considering the high average rating and the substantial number of reviews, it can be inferred that customers are generally pleased with the quality, performance, and value of the Rhinestones products available on Amazon. This level of customer satisfaction is a positive indicator for potential buyers who are considering purchasing Rhinestones. Based on this information, my advice would be to continue providing high-quality Rhinestones products and maintaining excellent customer service. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products in this category. Additionally, monitoring customer feedback and addressing any concerns promptly can help maintain and improve customer satisfaction levels.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is salon, the most common behavior is detailed nail art . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are daughters, followed by clients and sisters. The top places to use the product are salons, hobby lobby, and at home. The primary usage of the product is for detailed nail art and general nail care. From this data, we can infer that the customer profile for this product is likely to be women who are interested in nail care and art. They may be professional nail technicians or hobbyists who enjoy creating intricate designs on their nails. They may also be individuals who enjoy doing their own nails at home. To better target this customer profile, it may be helpful to focus marketing efforts on social media platforms that cater to beauty and nail care enthusiasts. Additionally, offering tutorials or classes on how to use the product for detailed nail art could attract more customers and increase brand loyalty. Collaborating with salons or hobby stores could also be a great way to reach potential customers and increase brand awareness.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are stone, color, glue, rhinestone, tweezer. The most mentioned elements about stone are cloudy(1.18%), fall out(1.18%).
The top 5 positive reviews are stone, color, rhinestone, rhinestone crystal, crystal. The most mentioned elements about stone are pretty(4.64%), good quality(2.00%).
Cons
stone8.27%
cloudy1.18%
fall out1.18%
bad quality0.39%
big0.39%
broken0.39%
color7.09%
glue6.30%
rhinestone6.30%
tweezer6.30%
Pros
stone14.24%
pretty4.64%
good quality2.00%
shiny1.79%
good0.95%
sparkle beautifully0.84%
color10.34%
rhinestone9.60%
rhinestone crystal6.96%
crystal6.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of Rhinestones is the stone itself, which is mentioned both as a pro and a con. The top 5 cons of Rhinestones include stone, color, glue, rhinestone, and tweezer, while the top 1 pro aspect is the stone. This suggests that the quality of the stone is crucial to the overall satisfaction of customers. The color and glue are also mentioned as cons, which could indicate that customers are looking for more variety in color options and a stronger adhesive. The use of rhinestones and tweezers as cons could suggest that customers are having difficulty applying the stones or that they are not sticking well. In terms of product development and selection, it may be beneficial to focus on improving the quality of the stones and the adhesive. Offering a wider range of color options could also be a way to attract more customers. Additionally, providing tutorials or tips on how to apply the stones could help customers overcome any difficulties they may be having. Overall, the data suggests that the quality of the stones is the most critical factor in customer satisfaction, and efforts should be made to improve this aspect of the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
beautiful1
big piece1
come with a box for storage1
come with twizzers1
crystal pixie1

Based on the data provided, it seems that customers are primarily motivated to buy rhinestones based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, color, and quality. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for high-quality rhinestones, as long as they have a clear understanding of what they are buying. To optimize Amazon listings for rhinestones, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of their products. They should also consider using high-quality images and videos to showcase the product and provide additional information to customers. Additionally, sellers should consider offering competitive pricing and promotions to attract customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more11
more
container6
container
good container
resealable bag5
bag resealable or else
packaging resealable
resealable bag
resealable package
resealable packaging
big box4
box
big box
glue4
glue
more rhinestone4
more big shaped rhinestone
more rhinestone
more tiny rhinestone and big shape
rhinestone
big3
big
box3
box
in3
more in
in
large stone3
large gem
more big stone
small stone

Based on the limited information provided, it is difficult to fully understand the specific expectations of customers in the Rhinestones category. However, we can make some general assumptions about what customers may be looking for in this type of product. Firstly, customers may expect high-quality rhinestones that are durable and long-lasting. They may also be looking for a wide variety of colors and sizes to choose from, as well as different shapes and designs. Additionally, customers may be interested in rhinestones that are easy to apply and adhere well to different surfaces. To meet these expectations, sellers in the Rhinestones category should prioritize product development that focuses on creating high-quality rhinestones that are available in a wide range of colors, sizes, shapes, and designs. They should also consider developing rhinestones that are easy to apply and adhere well to different surfaces. In terms of marketing promotion factors, sellers should focus on highlighting the quality and variety of their rhinestones, as well as their ease of use and durability. They should also consider showcasing their products in different settings, such as on clothing or accessories, to give customers a better idea of how they can be used. Overall, by prioritizing product development that meets customer expectations and focusing on effective marketing promotion factors, sellers in the Rhinestones category can increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Bryce Wilson
Purchased
Buy these!Dec. 2019
Love their stones. Beautiful and arrive quickly.
jordantb
Purchased
Worth itDec. 2019
All even, no flaws on any of the stones and glued well. Perfect for what I needed them for.
ANGEL2B
Purchased
AwesomeJul. 2019
I love the Jollin brand
Shaneka
Purchased
I've ordered these stones twice I ordered light siam and that's what the pkg says, but the stones are orange. The stones are beautiful if you can get the correct color. I also ordered a light siam multi size pack and it was perfect.
Vaughn
Purchased
I really like the way these look. The look high quality but I must admit some of them look cloudy/foggy... And I wish they were bigger but that's probably my fault. Love the color
Michelle
Purchased
RhinestonesJun. 2020
Perfect champagne color
don't buyMar. 2020
to small not worth the money
Absolutely love the brilliant shine!
Lucy
Purchased
Five StarsMay 2018
They look really good! Super shiny!
Miss Unicorn
Purchased
So sparkly!Nov. 2018
I use these rhinestones as little accents on etsy projects and they're just beautiful. They're so sparkly and just the right size for what I need.

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