Rhinestones & Sequins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
4,928
This insight is based on the data from the best seller products. The top 5 of them are:
Jollin Glue Fix Crystal AB Flatback Rhinestones(ss20 1440pcs)
B08C594ZSQ
beadsland Crystal Hotfix Rhinestone,Machine Cut Stone 2880pcs/pkg (Amethyst,SS6/2mm)
B07RTLVL9D
OUTUXED 5040pcs Black and Red Rhinestones Set 6 Mixed Size Hotfix Rhinestones for Crafts Flatback Crystal with Tweezers and Picking Rhinestones Pen 2-6.5mm
B08BXPR9P5
2000 Pieces Flat Back Gems Rhinestones 6 Sizes (1.5-6 Mm) Round Crystal Rhinestones with Pick up Tweezer and Rhinestones Picking Pen for Crafts Nail Clothes Shoes Bags DIY Art(Metallic Sunshine)
B09V6N33LP
Beadsland Hotfix Rhinestones, 1440pcs Flatback Crystal Rhinestones for Crafts Clothes DIY Decorations, Aquamarine, SS20, 4.6-4.8mm
B0B11PHTCY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average rating for products in the Rhinestones & Sequins category on Amazon is quite high at 4.66 out of 5. This indicates a generally positive level of customer satisfaction. Additionally, with a total of 4928 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the quality, performance, and overall experience of the Rhinestones & Sequins products they have purchased. This level of satisfaction is a positive sign for both potential buyers and sellers in this category. Based on this information, my advice would be to continue focusing on maintaining the high quality and customer satisfaction that has been achieved so far. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Furthermore, it would be beneficial to analyze the reviews in more detail to identify any common issues or areas for improvement. This can help address any potential concerns and further enhance customer satisfaction. Regularly monitoring customer feedback and promptly addressing any issues that arise will contribute to maintaining a positive reputation and ensuring continued success in the Rhinestones & Sequins category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is car, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Rhinestones & Sequins product are the daughter, kid, and client, with 56, 21, and 17 mentions respectively. This suggests that the product appeals to a wide range of users, including both children and adults. When it comes to the top three places to use the product, the car takes the lead with 39 mentions, followed by the house with 4 mentions and car interior with 3 mentions. This indicates that the product is commonly used in vehicles, possibly for decorative purposes, and also in residential settings. In terms of usage, the product is primarily used for crafts, as indicated by 73 mentions. Additionally, it is mentioned 35 times in the context of detailed nail art. This suggests that the product is popular among individuals who enjoy DIY crafts and those who are interested in intricate nail designs. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to have a broad appeal, attracting both children and adults. It is likely to be popular among individuals who enjoy creative activities, such as crafting and nail art. The car-related mentions indicate that the product may also appeal to car enthusiasts who want to add a touch of sparkle to their vehicles. To further cater to this customer profile, it would be beneficial to market the product as suitable for various age groups, emphasizing its versatility and potential for creative expression. Additionally, highlighting its use in car decoration and providing ideas for incorporating the product into different craft projects could attract more customers. Collaborating with influencers or creating tutorials showcasing the product's application in nail art could also help reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are stone, color, rhinestone, adhesive, tweezer. The most mentioned elements about stone are big(1.83%), fall out(1.10%).
The top 5 positive reviews are stone, color, rhinestone, quality, tweezer. The most mentioned elements about stone are pretty(4.70%), good quality(1.50%).
Cons
stone10.62%
big1.83%
fall out1.10%
small1.10%
cloudy0.73%
do not stick0.73%
color7.33%
rhinestone7.33%
adhesive4.76%
tweezer4.40%
Pros
stone11.97%
pretty4.70%
good quality1.50%
good1.18%
sparkly1.18%
shiny0.85%
color10.36%
rhinestone7.80%
quality6.62%
tweezer4.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Rhinestones & Sequins is the stone itself, accounting for 10.62% of the mentions. Additionally, the top five cons mentioned for vacuum are stone, color, rhinestone, adhesive, and tweezer. On the other hand, the top pro aspect mentioned most is the stone, accounting for 11.97% of the mentions. The top five cons of the tip are stone, color, rhinestone, quality, and tweezer. From this data, it can be concluded that the quality and appearance of the stones, including their color and adhesive properties, are significant concerns for customers in this category. The tweezer, which is likely used for handling the rhinestones and sequins, is also mentioned as a con. However, it is worth noting that the stone itself is mentioned as both a con and a pro, indicating that it is a crucial aspect that customers pay attention to. To improve product development and selection in this category, it would be beneficial to focus on addressing the mentioned cons. Enhancing the quality and durability of the stones, ensuring a wide range of attractive colors, improving the adhesive properties, and providing better tweezer options could help meet customer expectations. Additionally, conducting market research to understand customer preferences and trends in the Rhinestones & Sequins category would aid in developing products that align with customer needs and desires.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
clear1
close1
color chart1
come with twizzers1

Based on the data provided, it seems that customers primarily buy products in the Rhinestones & Sequins category due to the product description. This suggests that customers are highly influenced by the information provided about the product. The detailed description likely helps them understand the features, benefits, and potential uses of the rhinestones and sequins. There could be several reasons why the product description is the top feature for buyers. Firstly, customers may want to ensure that the rhinestones and sequins they purchase meet their specific needs, such as size, color, or material. A well-written product description can provide this information, helping customers make informed decisions. Additionally, customers may be looking for specific design options or patterns in rhinestones and sequins. A detailed product description can showcase the available designs, allowing customers to choose the ones that best suit their preferences. To optimize Amazon listings based on this data, it is crucial to focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the rhinestones and sequins, such as size, color options, material composition, and any unique features. 2. Highlight design options: If there are various design choices available, clearly mention and showcase them in the product description. This can help customers find the specific designs they are looking for. 3. Use high-quality images: Alongside the product description, include high-resolution images that accurately represent the rhinestones and sequins. This can give customers a visual understanding of the product and its appearance. 4. Include customer reviews: Positive customer reviews can further validate the quality and appeal of the product. Consider including a section with testimonials or ratings to build trust and confidence among potential buyers. By optimizing the product description and incorporating these suggestions, sellers can better meet customer expectations and increase the likelihood of attracting and converting buyers in the Rhinestones & Sequins category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big9
big
large
large size7
big size
large size
size large
large
more6
more
add more color3
more color
good packaging3
good packaging
good packing quality
strong packaging
large stone3
large gem
large size stone
more large stone
more rhinestone3
more large rhinestone
more tiny rhinestone and big shape
rhinestone
more sparkle3
more sparkle
more sparkle & shine
more sparkle. fire
size mark3
size mark
1 4 sheet2
5 sheets…
more than one sheet

Analysis of Customer Expectations for Rhinestones & Sequins: Based on the mentions of "big" (9 mentions), "large size" (7 mentions), and "more" (6 mentions), it is evident that customers have certain expectations for the Rhinestones & Sequins category. These expectations revolve around the size and quantity of the products they are purchasing. 1. Size: Customers are looking for rhinestones and sequins that are big and have a noticeable presence. This suggests that sellers should prioritize offering a range of sizes, including larger options, to cater to these customer preferences. By providing a variety of sizes, sellers can ensure they meet the demands of customers who desire more prominent and eye-catching embellishments. 2. Quantity: The repeated mention of "more" indicates that customers are seeking a higher quantity of rhinestones and sequins. Sellers should consider offering bulk options or larger packs of these products to meet this expectation. Providing customers with the ability to purchase larger quantities at a reasonable price can enhance their satisfaction and encourage repeat purchases. Suggestions for Product Development Prioritization: 1. Focus on Size Variation: Sellers should prioritize developing and offering a wide range of sizes for rhinestones and sequins. This can include larger sizes that cater to customers' desire for more prominent embellishments. By providing options that suit different preferences, sellers can attract a broader customer base. 2. Bulk Packaging: Consider developing packaging options that cater to customers who want to purchase larger quantities. Offering bulk packs or discounted rates for larger orders can attract customers who require a significant number of rhinestones and sequins for their projects. This can also be beneficial for sellers, as it encourages customers to buy more at once. Suggestions for Marketing Promotion Factors: 1. Highlight Size Options: In marketing materials, emphasize the availability of various sizes in the Rhinestones & Sequins category. Showcase the larger sizes to attract customers who are specifically looking for more substantial embellishments. This can be done through visually appealing images and clear product descriptions. 2. Bulk Discounts: Promote any bulk pricing options or discounts available for larger orders. This can be done through targeted marketing campaigns, email newsletters, or prominently displaying the information on the product pages. Highlighting the cost savings and convenience of purchasing in larger quantities can incentivize customers to choose your products over competitors'. By understanding and addressing customer expectations for size and quantity in the Rhinestones & Sequins category, sellers can prioritize product development and marketing strategies that align with these preferences. This approach can help attract and retain customers, ultimately leading to increased sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

I thought I was ordering a roll of this as advertised, but I what I received was a 9x8 piece, disappointing because I thought I could use the roll for an entire project. I'm glad I did not order more colors. or I would be returning them.
Not what was expected. One sheet of very small black crystals.
Kiera
Purchased
The adhesive is pretty strong but I added some glue anyway. Nice and shiny!
The image of the product is very deceiving once you receive your product you are paying 9.99 for a sheet of adhesive bling its a rip off its the size of a notebook sheet
Doesn't stickAug. 2021
Didn't stick very good....the glue separated and stayed on but the rhinestones al peeled off and then had spaces from the glue shrinking up. Not happy with it. Waste of money
Mary
Purchased
These rhinestones are a lot lighter in color then what they look like in the pictures, as far as the adhesive I’m not sure if it’s good or not I simply leave the black tape on the back of the rhinestones and just glue them on with glue. Other than that you get a good amount for the price.
Not shinyMay 2021
Not as shiny as I thought
Loved the gemstones for my art work. The perfect size.
Pauline
Purchased
Too smallOct. 2021
The gem to small to do any artistic work
Jenn
Purchased
These are ok, they look very very pretty but there is not enough heat activated adhesive on the backs. I will have to use super glue or something to adhere these to my project.

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