Ribbons product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
14 Yards Velvet Ribbon Spool for Headband DIY Craft (Multi-Color, 3/8")
QIANF Velvet Ribbon, 1 1/2-Inch by 25-Yard Spool (Khaki)
Ribbli Moss Green Satin Ribbon,Double Faced Satin 1-1/2 inch x Continuous 25 Yards,Use for Bows Bouquet,Gift Wrapping,Wedding Decoration,Floral Arrangement
VATIN 1-1/2 inches Wide Double Faced Polyester Purple Satin Ribbon Continuous Ribbon- 25 Yard, Perfect for Wedding, Gift Wrapping, Bow Making & Other Projects
Solid Color Double Faced Apple Green Satin Ribbon 1/2" X 25 Yards, Ribbons Perfect for Crafts, Wedding Decor, Bow Making, Sewing, Gift Package Wrapping and More

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for ribbons on Amazon is quite high at 4.59 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 3156 reviews, it suggests that there is a significant number of customers who have purchased and reviewed ribbon products on Amazon. The high average rating and the large number of reviews indicate a positive level of customer satisfaction. It implies that customers are finding value in the ribbons they purchase, and they are generally happy with the quality, variety, and overall experience of buying ribbons on Amazon. Based on this information, my advice would be to continue providing a wide range of high-quality ribbons to maintain customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchases, as positive reviews can further enhance the reputation of the ribbon products and attract more potential buyers. Additionally, it would be helpful to monitor customer feedback and address any negative reviews promptly. This will demonstrate a commitment to customer satisfaction and help improve the overall quality of the ribbon products offered. Overall, the data suggests that the ribbon category on Amazon is performing well in terms of customer satisfaction. By maintaining a focus on quality, variety, and customer feedback, sellers can continue to thrive in this market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the daughter, friend, and son, with the daughter being mentioned the most frequently. This suggests that the product is popular among individuals who are close to the customer, such as family members and friends. When it comes to the places where the product is commonly used, the car, craft store, and church are mentioned. This indicates that the product is versatile and can be used in various settings, including everyday activities, creative projects, and religious gatherings. In terms of usage, the most common purposes for the product are gift-giving and weddings. This suggests that the product is often used for special occasions and celebrations, indicating its potential value as a decorative item. Based on this analysis, the customer profile for this product could be someone who is thoughtful and enjoys giving gifts, particularly for weddings. They may also have a creative side, as indicated by the mentions of craft stores. Additionally, the fact that the product is used in cars suggests that the customer may be someone who values convenience and likes to have the product readily available for use. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's versatility, emphasizing its suitability for gift-giving and wedding-related events. Promoting the convenience of using the product in various settings, such as the car or craft stores, could also be effective. Additionally, offering customization options or unique designs may appeal to the creative aspect of the customer profile. Overall, understanding the top users, places of use, and common usage scenarios provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ribbon, color, end, quality, velvet. The most mentioned elements about ribbon are slim(2.08%), tore after limited use(2.08%).
The top 5 positive reviews are ribbon, color, quality, size, material. The most mentioned elements about ribbon are decent quality(18.19%), look good(10.05%).
tore after limited use2.08%
3 . 5in short1.04%
badly fray on the roll1.04%
difficult to cut1.04%
decent quality18.19%
look good10.05%
strong enough1.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the ribbon is both the most commonly mentioned pro and con aspect of the Ribbons category. While it is mentioned positively more often than negatively, it is still a significant factor in both cases. The cons mentioned include ribbon, color, end, quality, and velvet, while the pros mentioned include ribbon. This suggests that while the ribbon itself is a desirable feature, there are other aspects of the product that could be improved upon, such as color options, quality, and the ends of the ribbon. To improve product development and selection, it may be beneficial to focus on addressing these cons. For example, offering a wider range of colors and materials could help to increase customer satisfaction. Additionally, improving the quality of the ribbon and ensuring that the ends are finished properly could help to reduce negative feedback. Overall, it is clear that the ribbon is a crucial aspect of the Ribbons category, and product development and selection should focus on improving the quality and variety of this feature to increase customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color list as gray1
look elegant1
not cheapy1
picture clearly show a darker gray color1

Based on the data provided, it seems that customers primarily buy ribbons based on the product description. This suggests that the way the product is described plays a crucial role in attracting and convincing customers to make a purchase. The product description likely provides important information about the ribbons, such as their quality, design, and potential uses, which helps customers make informed decisions. To optimize the Amazon listing for ribbons, it is important to focus on enhancing the product description. Here are a few suggestions: 1. Highlight key features: Clearly mention the unique features of the ribbons, such as their material, width, length, and any special patterns or designs. This will help customers understand what sets your ribbons apart from others. 2. Provide usage ideas: Include suggestions on how customers can use the ribbons creatively. For example, mention their suitability for gift wrapping, crafting, or decorating various items. This will help customers envision the ribbons' potential applications. 3. Use descriptive language: Craft compelling and engaging product descriptions that evoke emotions and create a desire to own the ribbons. Use descriptive adjectives to convey the quality, durability, and versatility of the product. 4. Include customer reviews: Incorporate positive customer reviews that highlight the positive experiences of previous buyers. This social proof can significantly influence potential customers and build trust in the product. 5. Optimize keywords: Research and include relevant keywords in the product description to improve its visibility in search results. This will help potential customers find your ribbons more easily. By implementing these suggestions, you can enhance the product description and increase the likelihood of attracting and converting customers interested in purchasing ribbons.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more on roll4
more on roll
on roll
big roll3
big roll
roll big
roll large
green velvet ribbon
more ribbon
thin ribbon
A little bit more thick.2
more thickness
not wire2
1 ft length1
10 yard piece1
10 yard piece
1kg spool1

Analysis of Customer Expectations for Ribbons: Based on the mentions provided, it is clear that customers have certain expectations when it comes to ribbons. The most frequently mentioned expectations are related to the size and type of rolls, as well as the overall quality of the ribbon. Here are some key insights and suggestions for sellers in terms of product development prioritization and marketing promotion factors: 1. Roll Size: Customers have mentioned "more on roll" and "big roll" multiple times. This indicates that customers prefer ribbons that come in larger quantities or longer lengths. Sellers should consider offering ribbons in various roll sizes, including larger options, to cater to these customer expectations. This could involve developing bulk packaging options or offering longer rolls for customers who require more ribbon. 2. Ribbon Quality: While the mentions do not explicitly state the desired quality, it is important for sellers to prioritize the quality of their ribbons. Customers expect ribbons that are durable, have vibrant colors, and are made from high-quality materials. Sellers should focus on sourcing or manufacturing ribbons that meet these expectations to ensure customer satisfaction. 3. Variety of Ribbons: Although not explicitly mentioned, customers may also expect a wide variety of ribbon options. Sellers should consider offering ribbons in different colors, patterns, and materials to cater to diverse customer preferences. This could involve expanding the product range to include satin ribbons, grosgrain ribbons, organza ribbons, and more. 4. Marketing Promotion: To effectively promote ribbons, sellers should highlight the features that align with customer expectations. Emphasize the roll size options, such as "more on roll" or "big roll," in marketing materials to attract customers who value quantity. Additionally, showcase the quality of the ribbons through high-resolution images and detailed product descriptions. Consider using social media platforms, craft forums, and online marketplaces to reach potential customers who are interested in ribbons. 5. Customer Engagement: Engaging with customers and understanding their specific needs can help sellers tailor their product development and marketing strategies. Encourage customers to provide feedback and suggestions through reviews, surveys, or social media interactions. This will provide valuable insights for product improvements and help sellers better meet customer expectations. By prioritizing roll size options, ribbon quality, variety, and effective marketing promotion, sellers can better meet customer expectations in the ribbon category. Continuous improvement and customer engagement will be key to staying ahead in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Bigger then I thought very pretty
This is just what I was looking for, the price is reasonable too!
First picture shows it next to a white ribbon. Is a very light pink. But well made and pretty.
Exactly as expected. Better price compared to Hobby Lobby or WalMart.
As expectedMay 2020
Speedy and good quality
T. McCormick
Very nice quality ribbon.
AAA+++May 2020
This ribbon is very good quality! I would buy again with company!
This is the absolute perfect shade of blush. Not just a pale pink labeled as blush. And not a pale peach labeled as blush. But a perfect combination of both and even a shade lighter. I am a card designer and wish I could find cardstock in this same shade. It’s absolutely perfect!!!
ValueMay 2021
It was just what I needed and quality was just as described.
Purchased this item in two widths for an upcoming event needing blush color ribbon. The color is exactly as shown and perfect for the event. It is easy to work with, stays tied, and comes in flat spools which are easy to store. The items were delivered on time and the price was very reasonable. I especially like the longer yardages available, making it possible to do larger projects with fewer spools. Highly recommend this ribbon.

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