Ridge Filler product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dermelect Makeover Ridge Filler - Anti Aging Nailcare Base Coat with Keratin Peptides, Pentavitin, Vitamin B5 Hydrating, Strengthening & Concealing Treatment for Nail Ridges, Yellowing, Dryness 0.4 oz
IBD 5 Second Nail Filler Powder (12 Pieces)
Dermelect Camo-Nude Concealer + Treatment - Nailcare Base Coat with Keratin Protein Peptides, Biotin, Strengthening, Smoothing & Concealing Treatment for Nail Ridges, Yellowing, Splitting Nails 0.4 oz
IBD 5 Second Nail Filler Powder - Clear 4 g 12pc Dsply
Orly Gel Fx 3-in-1 Cleanser, 16 Fluid Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Ridge Filler product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.22 out of 5 and a total of 507 reviews, it suggests that many customers have had a positive experience with this product. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased this product. It's also possible that some customers may have had negative experiences but didn't leave a review. If you're considering purchasing this Ridge Filler product, it may be helpful to read through some of the reviews to get a better sense of what customers liked and didn't like about the product. Additionally, you may want to consider trying the product for yourself to see if it meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is base coat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this Ridge Filler product are daughters, followed by friends and granddaughters. This suggests that the product may be popular among younger women who are interested in nail care and beauty. In terms of usage, the product is most commonly used as a base coat, which suggests that it is effective at filling in ridges and creating a smooth surface for nail polish application. Additionally, the fact that it is frequently given as a gift suggests that it may be seen as a thoughtful and useful present for women who enjoy nail care. The top places to use the product are salons and beauty settings, which further supports the idea that the product is popular among women who are interested in nail care and beauty. Based on this data, it seems that the ideal customer profile for this Ridge Filler product is a younger woman who is interested in nail care and beauty. This customer may be interested in using the product as a base coat to create a smooth surface for nail polish application, and may also appreciate the product as a thoughtful gift. Additionally, this customer may be likely to visit salons and other beauty settings where the product can be used. To appeal to this customer profile, it may be helpful to market the product as a must-have for anyone interested in nail care and beauty, and to emphasize its effectiveness as a base coat. Additionally, highlighting the product's versatility as a gift may help to increase sales among customers who are looking for thoughtful and useful presents for friends and family members.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are brush, product, nail, little nail thing, bottle. The most mentioned elements about brush are barely touch the surface while screw on(2.50%), become detach after 3rd time use it(2.50%).
The top 5 positive reviews are color, product, polish, nail, look. The most mentioned elements about color are good(13.19%), look good(3.30%).
Beauty & Personal Care > Foot, Hand & Nail Care > Nail Care > Ridge Filler
barely touch the surface while screw on2.50%
become detach after 3rd time use it2.50%
do not reach anywhere near the bottle bottom2.50%
do not stay attach to the top of the bottle2.50%
do not work2.50%
little nail thing2.50%
look good3.30%
do not interfere with anything apply on top of it1.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Ridge Filler category has both pros and cons. The top pro aspect mentioned most is color, which suggests that customers appreciate the variety of colors available in this category. However, the top con aspect mentioned most is brush, which indicates that customers may have difficulty with the application process. Other cons mentioned include issues with the product itself, such as the little nail thing and bottle, as well as problems with the tip, such as the color, product, polish, and look. These cons suggest that there may be room for improvement in the design and functionality of Ridge Filler products. To address these issues, product developers may want to consider improving the brush and tip design to make application easier and more precise. They may also want to address any issues with the product itself, such as the little nail thing and bottle, to improve the overall user experience. In terms of product selection, it may be helpful to offer a variety of colors to appeal to customers who value this aspect of Ridge Filler products. However, it is also important to address the cons mentioned by customers to ensure that the product meets their needs and expectations. By addressing these issues, Ridge Filler products can become more appealing to customers and improve overall customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
ibd brush on1

Based on the data provided, it seems that customers are primarily motivated to buy Ridge Filler products based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, benefits, and how to use it. Price and recommendations from friends are also important factors, but they are not as significant as the product description. Customers may be willing to pay a higher price for a product that has a clear and informative description, and they may be more likely to try a product that has been recommended by a friend if they can read about its features and benefits. To optimize an Amazon listing for Ridge Filler products, it is important to focus on creating a detailed and informative product description. This could include information about the product's ingredients, how it works, and what benefits it provides. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, pricing should be competitive and in line with other products in the category, and it may be helpful to encourage customers to leave reviews and share their experiences with the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
amount of gel1
amount of gel
bottom half1
bottom half
brush thicker1
longer brush
clip to release1
clip help
company find fair way forward1
company find fair way forward
cover yellowing of nail1
cover yellowing of nail

Based on the limited information provided, it is difficult to fully analyze customer expectations for the Ridge Filler category. However, I can provide some general insights and suggestions for sellers in this category. Ridge fillers are typically used as a base coat for nail polish to create a smooth surface on the nail. Customers who purchase ridge fillers are likely looking for a product that effectively fills in ridges and imperfections on the nail, while also providing a smooth and even base for nail polish application. To meet these expectations, sellers should prioritize product development that focuses on creating a formula that effectively fills in ridges and provides a smooth base. This may involve testing different ingredients and formulations to find the most effective combination. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their ridge filler product, such as its ability to create a smooth and even base for nail polish application. They may also want to consider offering tutorials or tips on how to use the product effectively. Overall, the key to success in the Ridge Filler category is to prioritize product development that meets customer expectations and to effectively communicate the benefits of the product through marketing and promotion efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love Tymo!Oct. 2020
I love the pink products of TYMO! This brush is the best thing I found recently. I never use a brush type straightener before and this is so easy to use compared to the common flat iron type. I was hesitating between black and pink. This Sakura pink is perfect and looks very high quality! 5 stars!
I was greatly pleased with all the things that came inside the kit. I allowed my sister to use it to apply to my nail and she is a licensed cosmetologist. She loved this so much because it was so simple, she bought herself a kit. It look about a minute or less to mold and shape it with slip solution and apply. All it needed was shaped. It was so fast and easy. It last long and one nail lifted but that was because I didn’t prep that nail properly. I will totally buy again with more colors if offered.
This is actually the best poly gel that I’ve used and I’ve purchased a few so far from different brands. I love the colors and the dual forms actually fit my super wide nail beds. The tubes are a good size too. Will definitely buy again. I know my nail doesn’t look like much but have pity on me I’m a beginner
Nikki Mullis
Easy to useNov. 2020
This product is amazing I love it better than going to the salon easy to use and it’s last longer I definitely recommend buying this product
Absolutely loved this product!! i would buy it again! the kit brings everything you need to get started right away! The instructions are super easy to follow especially if your a beginner! love love love!
Norma Pulis
This product is amazing. I have never done anything with nail extensions in my life but it was soo easy to use and will definitely save you a lot of money. I am a beginner. This was my first time using polygel and it was so easy to use. I bought the gel kit without buying the nails lamp dryer. So when I tried the gel on my nails, it was flowing. So I bought the UV LED Nail Lamp and tried the gel again and it was perfect.
Packaged for beginners it includes everything you need to get started.
Great!Oct. 2020
Pretty good bang for your buck! You get 6 different colors to work with. They come in little tubes and it includes a brush. Definitely beginner friendly
Andrea Snyder
I am certainly not a nail technician and I have never done my own nails before. This kit made it super easy and I can't believe I did them myself! You do need a uv nail lamp to cure the nails. These were good quality and turned out better than I expected.
So easy to use!! Absolutely love the color choices and the glitter is so pretty with the clear polygel.

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