Rinses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Orajel Antiseptic Mouth Sore Rinse 16 oz (Pack of 4)
Oral-B Breath Therapy Mouthwash Special Care Oral Rinse, 16 Fl Oz, Pack of 2
TheraBreath Plus Fresh Breath Dentist Formulated Maximum Strength 24-Hour Oral Rinse, Peppermint, 16 Ounce (Pack of 2)
TheraBreath Healthy Gums Periodontist Formulated 24-Hour Oral Rinse, Clean Mint, 3 Ounce (Pack of 6)
MetaQil Oral Rinse, Proven to Relieve Metallic, Bitter and Other Taste Disorders, Made from Natural Ingredients, Cools and Freshens Breath, Travel-Friendly Bottle, 1 Count

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in the "Rinses" category on Amazon is 4.52 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 3251 reviews, it suggests that the product has received a significant amount of feedback from customers. The high average rating suggests that the majority of customers are satisfied with their purchase. This could be due to the product's effectiveness, quality, or other positive attributes. The large number of reviews also indicates that the product has gained a considerable amount of attention and popularity among customers. Based on this information, it is safe to say that the product in the "Rinses" category on Amazon has a strong customer satisfaction rate. However, it is important to note that individual preferences may vary, and it's always a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. As for advice, if you are considering purchasing a product in the "Rinses" category, it would be wise to read some of the reviews to gain insights into specific aspects that customers appreciate. Look for reviews that mention the specific benefits or features you are looking for in a rinse product. Additionally, consider checking out the most recent reviews to ensure that the product's quality and customer satisfaction have remained consistent over time. Remember, while the average rating and total reviews provide a good indication of customer satisfaction, it's always beneficial to do some additional research and make an informed decision based on your personal preferences and needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is medicine cabinet, the most common behavior is heal mouth sore . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are adults, with the husband being mentioned the most frequently. However, children are also a significant user group, with 36 mentions. This suggests that the product may be marketed towards families, with a focus on both adults and children. The top places to use the product are the medicine cabinet and dentist office, which suggests that the product is primarily used for oral hygiene and dental care. The fact that drugstores are also mentioned frequently suggests that the product is widely available and accessible to consumers. The top usage of the product is to heal mouth sores, which suggests that the product may have medicinal properties. However, brushing is also mentioned frequently, which suggests that the product may also be used for general oral hygiene. Based on this data, it seems that the ideal customer profile for this product is likely to be adults with families, who are concerned about oral hygiene and dental care. The product may be marketed as a family-friendly solution for mouth sores and general oral hygiene, with a focus on its medicinal properties and accessibility through drugstores. Additionally, the product may be marketed towards individuals who visit the dentist frequently, as it is commonly used in dental offices.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, taste, bottle, flavor, mouthwash. The most mentioned elements about product are cause injury to my tongue(0.98%), cause oral mucocele in my mouth(0.98%).
The top 5 positive reviews are product, flavor, taste, mouthwash, rinse. The most mentioned elements about product are taste good(1.99%), good quality(0.85%).
cause injury to my tongue0.98%
cause oral mucocele in my mouth0.98%
cause stain to your teeth0.98%
cause the pain to be much bad0.98%
damage to your gum0.98%
taste good1.99%
good quality0.85%
make your mouth feel fresh and clean by remove all debri0.85%
safe for your gum0.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of rinses has mixed sentiment. While the top pro aspect mentioned most is the product itself, the top con aspect mentioned most is also the product. Additionally, the top 5 cons include issues with taste, bottle, flavor, and mouthwash, while the top 5 pros are not mentioned. To improve the product, it may be helpful to focus on addressing the most common cons mentioned, such as improving the taste and flavor, and ensuring that the bottle is user-friendly. Additionally, it may be beneficial to gather more data on the top pros of the product to better understand what customers appreciate about it and how to further enhance those aspects. When selecting a rinse product, it is important to consider the overall sentiment and feedback from customers, as well as the specific needs and preferences of the target audience. By prioritizing customer satisfaction and addressing common pain points, product development can lead to a more successful and well-received rinse product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
alcohol free1
antiseptic quality1

Based on the data provided, it seems that the primary motivation for customers to buy rinses is through recommendations from friends. This suggests that word-of-mouth marketing and personal referrals are highly effective in this category. However, it's also worth noting that a significant percentage of customers (26.72%) are influenced by the product description. This suggests that having a clear and compelling product description is crucial for driving sales in this category. To optimize an Amazon listing for rinses, it's important to focus on creating a detailed and informative product description that highlights the key benefits and features of the product. This could include information about the ingredients, how the rinse works, and any unique benefits that set it apart from other products in the category. Additionally, including customer reviews and ratings can help to build trust and credibility with potential buyers. Finally, leveraging social proof and encouraging customers to leave reviews and share their experiences with friends can help to drive word-of-mouth referrals and further boost sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle3
big bottle
clean mouth3
expiration date2
expiration date
good expiration date
flavor last longer2
flavor more powerful
more minty flavor last long
12 month use1
use for three month
alcohol free option1
alcohol free
apple cinnamon flavor1
cinnamon flavor

Based on the customer feedback, it is clear that customers expect a rinse product that helps with oral hygiene, comes in a big bottle, and leaves their mouth feeling clean. To meet these expectations, sellers should prioritize product development that focuses on creating a rinse that not only freshens breath but also helps to prevent cavities, gum disease, and other oral health issues. Additionally, the product should come in a larger bottle size to provide customers with a longer-lasting supply. Marketing promotion factors should also be considered to attract customers to the product. For example, highlighting the product's ability to provide a clean mouth and fresh breath can be emphasized in advertising campaigns. Additionally, offering promotions such as bundle deals or discounts for purchasing multiple bottles can incentivize customers to try the product and potentially become repeat buyers. Overall, by prioritizing product development that meets customer expectations and utilizing effective marketing strategies, sellers can increase the appeal of their rinse product and attract a larger customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My gum is very healthy after using it for months. Thank you Therabreath.
Sonja Brown
Five StarsJan. 2015
Great Item, As Described
I didn't have a lot of plaque to being with, but I had enough that you could notice it was there. After only two days of using Plax I noticed it had been reduced about 50%! I can only imagine what it will do after a month or two of use. It tastes great and is not strong at all. I do use it about twice per day and I did follow one of the reviewers advice by brushing my teeth at the same I had the mouthwash in my mouth. That seems to work pretty well. Highly recommended mouthwash.
Catherine J.
No BS when I say this product works... Went to the dentist this passed Thursday 1-7-21 and the dentist said that my 2 cavities were gone,now I must say that the 2 cavities were small,but non the less there was 2 cavities and now they'res non... And no I have no affiliation with this company or seller...
Ok...that isnt supposed to matter but I don't like medicinal tasting rinses and if I don't like them I don't use them. This one is good enough to use several times a day and for me that is a miracle.
At first I started with just a little and now it’s like normal water. I thinks it’s the reaction with the germs at first because it was almost like I was having a reaction and I was spitting a lot. My gums are starting to turn pink as you can see in the pic. Sorry I didn’t take a before photo because I didn’t think it would do this. Gums stoped bleeding within 2 weeks of use and I went from 30 second rinse to 1 -2 minutes twice a day. I will be rebuying over and over Thanks for the great product!!!! Oh I got the check opener thing from my roommate who is a dental assistant lol
ThxOct. 2022
Thank you
Eva Wong
This product definitely made my mouth feel cleaner; however, i'm still waiting for results of plaque removal. I have been using it for about a week and a half.
I always had very weak gums and though I was going every 3 months to dentist and taking care of my gums and teeth as much as possible - I still observed bleeding gum issues. After using threabreath toothpaste and rinse - I feel significant difference with more tightened gums and improvement in pain in my jawline - which used to hurt almost all the time. I feel it is a great product and a must try.

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