In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for the product in the "Risers" category on Amazon is 4.58 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 2558 reviews, it suggests that there is a significant number of customers who have purchased and reviewed the product. The high average rating implies that the majority of customers are satisfied with their purchase. This could be due to various factors such as the quality, functionality, and value for money of the risers in this category. It's worth noting that the specific features and benefits of the product were not mentioned, so it's difficult to provide specific advice. However, based on the positive customer feedback, it would be advisable for sellers in the "Risers" category to continue focusing on maintaining the quality and performance of their products. They should also consider actively engaging with customers, addressing any concerns or issues promptly, and encouraging them to leave reviews. This will help to further enhance customer satisfaction and attract more potential buyers. Overall, the data suggests that the "Risers" category on Amazon has a strong customer satisfaction rate. By consistently delivering high-quality products and providing excellent customer service, sellers can continue to build a positive reputation and drive sales in this category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of this product are the son, daughter, and husband, with 26, 24, and 18 mentions respectively. This suggests that the product appeals to a wide range of family members, indicating its versatility and potential for widespread use within a household. When it comes to the preferred places to use the product, the top three locations mentioned are the dresser (34 mentions), shelf (23 mentions), and bathroom (20 mentions). This information implies that customers primarily use the product for organizing and displaying items in their personal spaces, such as bedrooms or bathrooms. The prominence of the dresser as the most mentioned location suggests that customers value the product's ability to enhance the aesthetics and functionality of their dressers. Regarding the usage of the product, the top two mentions are for displaying out-of-box Funko Pop figures (39 mentions) and general display purposes (35 mentions). This indicates that customers are particularly interested in using the product to showcase collectibles, specifically Funko Pop figures, as well as other decorative items. The popularity of these usage scenarios suggests that customers appreciate the product's ability to elevate the visual appeal of their displayed items. Based on this analysis, we can draw some conclusions about the potential customer profile. The product seems to attract individuals who value organization, aesthetics, and personalization within their living spaces. These customers likely have an interest in collecting and displaying various items, such as Funko Pop figures, and seek practical solutions to enhance the presentation of their collections. They may also prioritize the functionality and versatility of the product, as evidenced by its usage in different locations like dressers, shelves, and bathrooms. To cater to this customer profile, it would be beneficial to emphasize the product's organizational features, highlighting its ability to declutter and enhance the visual appeal of various spaces. Marketing efforts could focus on showcasing the product's compatibility with Funko Pop figures and other collectibles, emphasizing its ability to create eye-catching displays. Additionally, highlighting the product's durability, ease of use, and adaptability to different locations could further attract customers who value practicality and versatility. Overall, understanding the top users, preferred places of use, and popular usage scenarios provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| stand | 7.59% |
| wobbly | 2.11% |
| will not tighten | 0.84% |
| balance on top of a skinny leg and | 0.42% |
| break after 10 minute of usage | 0.42% |
| crack at the stand area | 0.42% |
| leg | 7.17% |
| product | 5.91% |
| screw | 5.91% |
| shelf | 5.91% |
Pros | |
|---|---|
| product | 10.90% |
| easy to assemble | 2.78% |
| solid | 2.55% |
| good quality | 2.09% |
| good | 0.70% |
| look good | 0.46% |
| stand | 9.05% |
| shelf | 8.12% |
| acrylic | 6.96% |
| look | 5.34% |
Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Risers is the stand, accounting for 7.59% of the mentions. The top five cons mentioned for vacuum risers are the stand, leg, product, screw, and shelf. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 10.90% of the mentions. The top five cons mentioned for the tip risers are the product, stand, shelf, acrylic, and look. Based on this information, it appears that the stand is a common issue across both vacuum and tip risers. This suggests that there might be room for improvement in the design or functionality of the stands. Additionally, the product itself is mentioned as both a pro and a con, indicating that there might be variations in quality or features among different risers. To improve product development and selection, it would be beneficial to address the issues related to the stands. This could involve enhancing their stability, adjustability, or ease of use. Furthermore, considering the feedback regarding the product itself, it would be valuable to focus on improving its overall quality, durability, and aesthetic appeal. In terms of selection, it would be wise to prioritize risers that have positive feedback regarding their stands, as this seems to be a common pain point. Additionally, selecting products that have a good balance between functionality, design, and durability would likely lead to higher customer satisfaction. Overall, by addressing the cons related to stands and focusing on improving the product's quality and features, the category of Risers can be enhanced to provide a better user experience and meet customer expectations.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| back on the top riser | 1 |
| fit in ikea display case | 1 |
| gettiing organize | 1 |
| height between each | 1 |
| look the nice | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy this product based on the product description, which is mentioned 70% of the time. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why the product description is the top feature could be that customers want to know exactly what they are buying, what materials it is made of, how it works, and what benefits it offers. They may also be looking for specific dimensions or specifications to ensure that the product will fit their needs. To optimize the Amazon listing for this product, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using bullet points to break down the information into easily digestible chunks, using high-quality images to showcase the product, and including customer reviews and ratings to build trust and credibility. Additionally, it may be helpful to include information about how the product can be used or what types of situations it is best suited for, as this can help customers envision themselves using the product and increase their likelihood of making a purchase.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| shelf wider | 6 | shelf wider shelf wide shelf deeper |
| big | 4 | big |
| wider around | 3 | wider |
| heavier sturdier | 2 | more sturdy sturdier |
| long length | 2 | long |
| 10 year earlier | 1 | many year earlier |
| 14 | 1 | 12 |
| 2nd good | 1 | 2nd good |
| add barrier | 1 | barrier around |
| additional shelf | 1 | more shelf |
Based on the customer feedback, it seems that the primary expectation for the Risers category is for the product to have a wider shelf. This was mentioned six times, indicating that it is a crucial factor for customers when considering purchasing a riser. Additionally, customers mentioned that they would like the product to be big, with four mentions, and wider around, with three mentions. From this analysis, it is clear that sellers should prioritize developing risers with wider shelves. This could be achieved by increasing the width of the product or by designing the riser to accommodate wider items. Additionally, sellers should consider making the product bigger overall, as this was also mentioned frequently by customers. In terms of marketing promotion factors, sellers should focus on highlighting the wider shelf feature in their product descriptions and advertising. They could also consider showcasing the product in use with wider items to demonstrate its functionality. Additionally, sellers could emphasize the size of the product in their marketing efforts to appeal to customers who are looking for a larger riser. Overall, by prioritizing the development of risers with wider shelves and emphasizing this feature in their marketing efforts, sellers can meet the expectations of their customers and increase the appeal of their products in the Risers category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
