Road Running product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Brooks Ghost 14 Women's Neutral Running Shoe
adidas Women's Puremotion-Adapt Running Shoe

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the road running product in question has received an average rating of 4.7 out of 5, based on a total of 22,352 reviews. This indicates a high level of customer satisfaction overall. With such a high average rating and a significant number of reviews, it suggests that the product is well-regarded by customers who have purchased and used it. The positive feedback from a large number of reviewers indicates that the product is likely to be of good quality and meets the expectations of customers in the road running category. Considering the high customer satisfaction, it is advisable for the seller or manufacturer to continue focusing on maintaining the quality of the product. They should also consider leveraging the positive reviews and ratings to further promote the product, as this can help attract more potential customers. Additionally, it would be beneficial for the seller to encourage customers to leave reviews after purchasing the product. This can help increase the total number of reviews, which in turn can enhance the product's credibility and attract more potential buyers. Overall, the data suggests that the road running product has been well-received by customers, with a high average rating and a significant number of positive reviews. By maintaining the quality and leveraging the positive feedback, the seller can continue to attract and satisfy customers in the road running category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely someone who is active and enjoys running or walking. The fact that the top two usages of the product are walking and running, and that the top three places to use it are the gym, hospital, and solid concrete, suggests that this product is designed for people who are looking for a durable and reliable shoe that can handle a variety of different surfaces. In terms of the top three users, it's interesting to note that the daughter is mentioned more frequently than the wife or husband. This could suggest that the customer profile is someone who is younger and more active, perhaps someone who is just starting to get into running or fitness. Based on this data, some suggestions for the customer profile might include targeting younger, more active individuals who are looking for a reliable and durable shoe that can handle a variety of different surfaces. Additionally, it might be worth exploring marketing strategies that focus on the family aspect of the product, highlighting the fact that it can be used by multiple members of the same household. Finally, given the high number of mentions of the gym and hospital, it might be worth exploring partnerships with fitness centers or healthcare providers to help promote the product to potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, lace, fit, quality, heel. The most mentioned elements about shoe are narrow fitting(1.27%), hard to get on(1.03%).
The top 5 positive reviews are shoe, color, sneaker, fit, style. The most mentioned elements about shoe are comfortable(28.00%), good(4.59%).
Clothing, Shoes & Jewelry > Women > Shoes > Athletic > Running > Road Running
narrow fitting1.27%
hard to get on1.03%
slip off in the heel0.21%
fit well2.17%
look good2.07%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned aspect in both the pros and cons is the shoe itself, which indicates that it plays a significant role in people's perception of this category. In terms of cons, the shoe is mentioned as a drawback in both the top 1 and top 5 cons. This suggests that there might be issues with the shoe's design, comfort, or durability. Other cons mentioned include lace, fit, quality, and heel, which could imply that customers have concerns about these specific aspects of the shoe as well. On the positive side, the shoe is also the most commonly mentioned pro aspect, indicating that it has some positive attributes that users appreciate. However, without further details, it is difficult to determine the specific reasons behind this positive sentiment. Based on this analysis, it is clear that the shoe is a crucial factor in customers' perception of this category. To improve product development and selection, it would be beneficial to focus on addressing the cons related to the shoe, such as improving its design, comfort, and durability. Additionally, it would be helpful to gather more specific feedback from customers to understand what they like about the shoe and further enhance those aspects. Furthermore, considering the cons related to lace, fit, quality, and heel, it would be valuable to pay attention to these areas as well. Ensuring a proper fit, high-quality materials, and addressing any issues with laces or heels can greatly enhance customer satisfaction. Lastly, it would be beneficial to conduct market research and gather more detailed feedback to gain insights into customers' preferences regarding color, style, and sneaker design. This information can guide product development and selection to align with customers' expectations and preferences in the Road Running category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Road Running category are primarily motivated to buy products based on the product description, followed by recommendations from friends and brand reputation. There could be several reasons why product description is the top feature. Firstly, customers in this category may be looking for specific features or benefits in their running shoes, such as cushioning, support, or durability. A detailed product description can help them determine whether a particular shoe meets their needs. Additionally, customers may be comparing multiple products and a clear and informative product description can help them make an informed decision. To optimize their Amazon listing, sellers in the Road Running category should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of their products. They should also consider including customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, sellers should encourage satisfied customers to leave reviews and share their products with friends, as these can be powerful drivers of sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long22
last long
last awhile
last longer
last longgggg
extra cushioning21
more cushion
real cushioning
more cushioning
more cushion support
more cushiony
stretch out18
stretch out
longer lasting14
last longer
in every color12
in every color
in color
every color
in alllll color
hold up10
hold up
fit good
half size5
half size big
half size
half size up
in half size
decent shoe5
good shoe
good quality shoe

Based on the customer expectations mentioned, it seems that customers in the Road Running category are looking for products that are durable, available in a variety of colors, and offer more features or benefits. To prioritize product development, sellers should focus on creating products that are built to last. This could involve using high-quality materials, incorporating reinforced stitching, or adding features that enhance durability. Additionally, offering a range of colors can help attract customers who are looking for a specific aesthetic or want to match their gear to their personal style. In terms of marketing promotion factors, sellers should highlight the durability and color options of their products in their messaging. They could also consider offering promotions or discounts for customers who purchase multiple items or who refer friends to their products. Additionally, showcasing any unique features or benefits of their products can help differentiate them from competitors and attract customers who are looking for more than just a basic running shoe. Overall, by prioritizing durability, color options, and unique features, sellers in the Road Running category can better meet the expectations of their customers and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Roxanne Boyd
I bought these to replace a pair that I had purchased a few years ago. I couldn't put pressure on the heel of my right foot due to plantar fasciitis. This brand was recommended to me and within a few days of wearing these, my heel pain was gone. I'll never wear another brand of sneakers. They are worth the price and then some.
Pat Newman
I love these shoes! They are comfortable and supportive. They fit like I expected them to. Will definitely buy again!
TTSMar. 2020
TTS! So comfy!
Love Brooks shoes, have foot problems and a lot of trouble finding comfortable shoes—— these are great for walking and gym workouts
Very bad quality and in costco is half price
Great feeling and they look very nice
Hole developed in the side of the shoe inside of a month of wear. Only using it for calisthenics four days a week for an hour at a time. Contacted brooks ….. they won’t do anything. Said to contact the seller. But it’s about 3 days outside the 30 day return window. For $109 dollars I expected more than a month before they start to fall apart.
I bought two pair same size just a different color . First pair felt great just a little big , but what I needed. Second pair were like two sizes smaller even though I just ordered in a different color.
These are my absolute favorite pair of sneakers I’ve EVER owned!!! Extremely comfortable feels like walking on a cloud! Great arch support! My feet never hurt coming off an 8 hour shift where I’m on my feet all day! Wish I could afford a pair in every color
Good purchaseApr. 2022
Great shoes. Lightweight - not bulky. Will buy more colors.

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