Roasts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.3
Total Reviews
340
This insight is based on the data from the best seller products. The top 5 of them are:
Pre-Seasoned Garlic and Herb Rub Prime Rib Roast, 1 count, 3.5-4 lb from Kansas City Steaks
B072HSWB4D
HORMEL COMPLEATS XL Chicken Breast & Mashed Potatoes with Gravy Microwave Tray, 13 Ounces (Pack of 5)
B07BZLH3BX
Pre-seasoned Traditional Rub Prime Rib Roast, 1 count, 5-5.5 lb from Kansas City Steaks
B0BHKJPDXP
New York Prime Meat USDA Prime 21 Day Aged Beef Boneless Rib Eye Roast, 64-Ounce Packaged in Film & Freezer Paper
B001DTKKO8
USDA Prime Beef Brisket Full Flat Cut, 3 lbs
B00I4X3RYQ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the roasts in the Amazon BSR (Best Sellers Rank) category is 4.27 out of 5. This indicates a generally positive level of customer satisfaction. With a total of 340 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. Considering the high average rating, it appears that customers are generally satisfied with the roasts in this category. However, it's important to note that individual preferences may vary, and some customers may have different expectations or tastes. It would be beneficial to read through a variety of reviews to get a comprehensive understanding of the product's strengths and weaknesses. Based on this data, my advice would be to consider the following: 1. Read customer reviews: Take the time to read through a range of reviews to get a better understanding of the product's quality, taste, and overall customer satisfaction. Look for patterns in the feedback to identify any common issues or positive aspects. 2. Consider personal preferences: Keep in mind that taste is subjective, so what works for one person may not work for another. Look for reviews from customers who have similar preferences or requirements to yours to get a better idea of whether the product will meet your specific needs. 3. Compare with other options: Don't limit yourself to just one product. Explore other roasts in the same category and compare their ratings, reviews, and features. This will help you make a more informed decision and potentially find a roast that better suits your preferences. Remember, customer satisfaction is subjective, and it's important to consider multiple factors before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is oven, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are family members, with husbands being the most frequently mentioned individual. This suggests that the product may be popular among families who enjoy cooking and sharing meals together. Additionally, the fact that gift giving is a popular usage of the product suggests that it may be a popular choice for special occasions such as holidays or birthdays. In terms of usage, smoking a brisket is the most frequently mentioned usage of the product, which suggests that it may be a popular choice for individuals who enjoy outdoor cooking and barbecuing. The fact that the oven and pantry are the most frequently mentioned places to use the product suggests that it may be a versatile product that can be used in a variety of cooking settings. Based on this data, it seems that the ideal customer profile for this product is likely a family-oriented individual who enjoys cooking and sharing meals with loved ones. They may also enjoy outdoor cooking and barbecuing, and may be interested in giving the product as a gift for special occasions. To appeal to this customer profile, marketing efforts could focus on the versatility of the product and its ability to enhance family meals and outdoor cooking experiences. Additionally, highlighting the product's potential as a gift could be an effective way to increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are meat, blade, pull motion, brisket, mash potato. The most mentioned elements about meat are huge section of grissel(5.00%), make you burp(5.00%).
The top 5 positive reviews are flavor, taste, product, mash potato, prime rib. The most mentioned elements about flavor are rich(5.36%), enjoy(3.57%).
Cons
meat25.00%
huge section of grissel5.00%
make you burp5.00%
skimpy5.00%
taste like paper5.00%
tough5.00%
blade10.00%
pull motion5.00%
brisket5.00%
mash potato5.00%
Pros
flavor14.29%
rich5.36%
enjoy3.57%
good3.57%
straightforward1.79%
taste12.50%
product5.36%
mash potato5.36%
prime rib5.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of roasts is meat, which is mentioned by 25% of respondents. Other cons mentioned include blade, pull motion, brisket, and mash potato. On the other hand, the top pro aspect of roasts is flavor, which is mentioned by 14.29% of respondents. Other cons mentioned include taste, product, mash potato, and prime rib. Overall, the sentiment analysis suggests that roasts have both pros and cons. While flavor is a significant advantage, the meat and other aspects of the product can be problematic for some consumers. Therefore, product development and selection should focus on improving the meat quality and addressing the other cons mentioned by consumers. For example, manufacturers could consider using higher quality cuts of meat or improving the blade and pull motion of the product. Additionally, they could explore new flavors and cooking methods to enhance the taste and appeal of roasts. By addressing these issues, manufacturers can create a more appealing product that meets the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
nutrition fact1

Based on the data provided, it seems that customers in the Roasts category are primarily motivated by three factors: brand reputation, product description, and recommendations from friends. Each of these factors is mentioned equally, indicating that customers consider all three when making a purchase decision. However, the fact that product description is mentioned as frequently as brand reputation and recommendations from friends suggests that it holds significant importance for buyers in this category. This indicates that customers rely heavily on the information provided in the product description to understand the features, benefits, and quality of the roasts they are considering. Therefore, optimizing the product description becomes crucial in attracting and convincing potential buyers. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Highlight key features: Ensure that the product description clearly and concisely highlights the unique selling points and key features of the roasts. This will help customers understand what sets the product apart from others in the market. 2. Provide detailed information: Include comprehensive details about the roasts, such as the origin, flavor profile, roast level, and any special characteristics. This will help customers make an informed decision and feel confident about their purchase. 3. Use persuasive language: Craft the product description in a way that appeals to customers' senses and emotions. Describe the aroma, taste, and overall experience of enjoying the roasts, creating a desire to try them. 4. Include customer reviews: Incorporate positive customer reviews and testimonials in the product description. This social proof can further enhance the credibility and trustworthiness of the roasts, influencing potential buyers. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Consider what terms customers might use when searching for roasts and incorporate them naturally into the description. By implementing these optimization strategies, you can leverage the importance of product description in the buyer's decision-making process and increase the chances of attracting and converting customers in the Roasts category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 year ago1
year ago
5th one1
5th one
big version1
small version
blade replacement1
replacement blade
cut1
large cut
improve taste salt content1
improve taste salt content
more butter1
more butter
more gravy1
more gravy
more marbling1
more marbling
more than piece of roast beef1
more than piece of roast beef

Analysis of Customer Expectations for Roasts: Based on the limited information provided, it seems that customers have mentioned a few specific expectations for roasts. Two years ago, one expectation was mentioned, followed by another mention of the fifth one, and finally, a mention of a big version. While this information is quite sparse, we can still draw some insights and suggestions for sellers in terms of product development prioritization and marketing promotion factors. 1. Product Development Prioritization: - Innovation: Customers may be looking for new and unique flavors or cooking techniques for roasts. Consider experimenting with different seasonings, marinades, or cooking methods to offer a diverse range of options. - Size Variations: The mention of a big version suggests that customers may appreciate different portion sizes. Consider offering roasts in various sizes to cater to different needs, such as small portions for individuals or larger ones for families or gatherings. - Quality: Ensure that the roasts are of high quality, tender, and flavorful. Customers expect a roast to be a centerpiece of a meal, so it should be delicious and satisfying. 2. Marketing Promotion Factors: - Highlighting Tradition: Roasts are often associated with tradition and special occasions. Emphasize the heritage and history behind your roasts to create a sense of nostalgia and authenticity. - Recipe Ideas: Provide customers with recipe suggestions and cooking tips to inspire them and showcase the versatility of roasts. This can be done through social media, recipe blogs, or even including recipe cards with the product. - Visual Appeal: Invest in high-quality product photography and visually appealing packaging to entice customers. Showcasing the roasts in an appetizing way can help generate interest and desire. Remember, these suggestions are based on limited information, so it's important to conduct further market research and gather more customer feedback to gain a deeper understanding of their expectations. Regularly engaging with customers and seeking their input can help sellers stay ahead of the competition and meet evolving customer demands.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Dennis G.
Purchased
Wanting to have brisket for the holidays turned out to be very costly. Would definitely recommend planning ahead of time and definitely do research.
claire
Purchased
would never order from Kansas City Steaks/Amazon again. This prime rib was very expensive. I expected from the sources that it would be wonderful. Very, very disappointed. It was tough and flavorless.
Rip OffDec. 2019
For a $ 100.00 4lb frozen piece of meat is rip off. Go to Costco and buy your meat....
Meally
Purchased
I purchased four of them for my CHRISTmas dinner with my family. The tenderness of the prime rib you could cut it with fork I definitely would order these again. The quality is unmeasurable to any other prime rib I have gotten. Make sure you follow a good recipe on how to cook it. My family couldn’t stop telling me what a perfect prime rib they ever had.
L Tucker
Purchased
Very disappointed in this product. We received a 3 pound brisket that was mostly fat.....we only had a pound of meat we could serve.
This brisket was tough and lacked flavor. It proved disappointing.
Mosol
Purchased
I wanted to see if the XL size meals was as good as the standard size product. The meal tasted exactly the same which was great but the extra money spent only got you more potatoes. The meat was the same portion as the standard meal. Not really a lose in my book but for the money your better off getting the standard size meal.
Robert paul
Purchased
Not goodMay 2020
This package showed up 2 days late with the dry ice melted and a warm price of meat that got thrown in the trash. I am getting a refund but not 12.99 for shipping for something not my fault.
Eileen Byrne
Purchased
Not the bestAug. 2020
Very tough piece of meat.m, extremely dry. Was seasoned and cooked well in a smoker.
Ordered compleats xl beef and mash potatoes. Got chicken alfredo instead.

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