Robes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for robes in the given category on Amazon is quite high at 4.74 out of 5. This indicates a generally high level of customer satisfaction with the robes being sold. Additionally, with a total of 2360 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these robes. Considering the high average rating and the substantial number of reviews, it can be inferred that customers are generally pleased with the quality, comfort, and overall experience of these robes. The positive feedback from a large number of customers indicates that the robes are meeting or exceeding their expectations. Based on this information, my advice would be to continue offering high-quality robes in this category. It is important to maintain the quality standards that have garnered positive reviews and customer satisfaction. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this can help build trust and attract more potential buyers. Regularly monitoring customer feedback and addressing any concerns or issues promptly can also contribute to maintaining a high level of customer satisfaction. By consistently delivering excellent products and providing exceptional customer service, it is likely that the positive trend will continue, leading to increased sales and a strong reputation in the robe category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is arizona, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product category "Robes" are daughters, with 99 mentions, followed by granddaughters with 42 mentions, and nieces with 32 mentions. This suggests that the target audience for this product category primarily consists of female family members, particularly those in younger generations. When it comes to the top three places where this product is used, Arizona and Hawaii are mentioned once each, indicating that customers from these states have shown interest in purchasing robes. Additionally, the pool is mentioned four times, suggesting that customers enjoy using robes in a poolside setting, possibly for relaxation or after swimming. In terms of usage, the most common purpose for purchasing these robes is as a gift, with 150 mentions. This indicates that customers often buy robes to give them as presents, possibly for occasions such as birthdays, which are mentioned five times. Based on this analysis, it is clear that the customer profile for this product category is likely to be individuals who are looking to purchase robes as gifts for their daughters, granddaughters, or nieces. These customers may also have an affinity for poolside relaxation or live in warm climates like Arizona or Hawaii. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the gifting aspect of the product. Promotions and messaging could emphasize the versatility of robes for various occasions, such as birthdays. Additionally, showcasing the product's suitability for poolside use could attract customers who enjoy leisure activities or reside in warmer regions. By understanding the customer profile and tailoring marketing strategies accordingly, businesses can effectively target their intended audience and increase the appeal of their robes in the market.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, sleeve, robe, age " size, pajamas+robe+blanket. The most mentioned elements about material are slim(4.55%), do not even make it through a gentle wash cycle and it is ruin already(2.27%).
The top 5 positive reviews are robe, material, color, fabric, design. The most mentioned elements about robe are soft(13.91%), good(10.00%).
do not even make it through a gentle wash cycle and it is ruin already2.27%
never regain itself2.27%
are not high quality2.27%
not absorbent2.27%
age " size2.27%
look good1.30%
cut little0.87%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of robes has both pros and cons. The top pro aspect mentioned most is the robe itself, which suggests that customers appreciate having a comfortable and cozy garment to wear. However, the top con aspect mentioned most is the material, which indicates that customers may be dissatisfied with the quality or feel of the fabric used in some robes. Other cons mentioned include issues with the sleeve length, robe size, and the inclusion of other items like pajamas and blankets. These factors may impact the overall satisfaction of customers who purchase robes. To improve product development and selection in this category, it may be helpful to focus on addressing the most common cons mentioned by customers. This could involve using higher-quality materials, offering a wider range of sizes and sleeve lengths, and considering whether to include additional items like pajamas and blankets in robe sets. Overall, while there are some areas for improvement, the fact that the top pro aspect mentioned most is the robe itself suggests that there is a strong demand for this type of product. By addressing customer concerns and continuing to offer high-quality, comfortable robes, companies in this category can continue to meet the needs of their customers and grow their business.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
design on the hood1
patter display1

Based on the data provided, it seems that customers are primarily motivated to buy robes based on the product description. This suggests that customers are looking for detailed information about the product, such as its material, size, and features, before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to ensure that the robe fits well and is made of high-quality materials. They may also be looking for specific features, such as pockets or a hood, that are mentioned in the product description. To optimize Amazon listings for robes, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. They should also consider including high-quality images that show the robe from different angles and in different lighting conditions. Additionally, sellers may want to consider offering customer reviews and ratings, as these can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size4
big size
large size
2 size down1
size down
robe true to size1
robe true to size
up 2 1 2 size1
up size
pocket for1
advertise size 9 month1
advertise size 9 month
darker pink1
ear rounder1
ear rounder
for boy1
for boy

Based on the customer expectations mentioned, it seems that there is a lack of consistency in sizing for robes. One customer mentions that they had to order two sizes down, while another mentions that the robe was true to size, and yet another mentions having to order up 1-2 sizes. This suggests that there may be a sizing issue within the robe category that needs to be addressed by sellers. To address this issue, sellers could prioritize product development by focusing on improving the consistency of sizing across their robe offerings. This could involve conducting more thorough sizing tests and providing more detailed sizing information to customers. Additionally, sellers could consider offering a wider range of sizes to accommodate different body types and preferences. In terms of marketing promotion factors, sellers could highlight their efforts to improve sizing consistency and offer a wider range of sizes in their marketing materials. They could also consider offering free returns or exchanges to help alleviate any concerns customers may have about ordering the wrong size. Overall, addressing the sizing issue within the robe category could help improve customer satisfaction and lead to increased sales for sellers. By prioritizing product development and highlighting their efforts to improve sizing consistency in their marketing materials, sellers can differentiate themselves from competitors and attract more customers to their offerings.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

ReviewJan. 2023
Soft and so cute
Emilia C
I bought it for my seven year old daughter.. she absolutely loves it!! It’s very soft and comfortable, She wears it everyday!She wears a 7/8 but I bought a size 10/12. so she’ll have it for a while.
I purchased this robe for my 5 year old. Although it is really big on her she absolutely loves it. I had no idea that the hood had a full blown unicorn head, main, etc. The robe is super soft and has really nice large pockets. Also the tie is sewn into the back and gathered with elastic so no risk of losing the ties. Great little robe and would definitely purchase again. This would make a wonderful gift!
Good item. Was squished into a vacuumed bag. When we opened it was a wrinkly mess and the horn was a little bent. A little bit of reshaping if the horn and wrinkle release in dryer fixes it.. but for this price you would expect better! Daughter is 7 50” 55lbs and this will last her a few years. Glad we bought the larger one.
Very soft, great colors, fits perfectly!
Cute..Dec. 2019
Love it.. Can’t wait to see my future grandson in it..
Good qualityJan. 2021
It’s a little big. But perfect for the baby to grow into. I recommend this baby robe.
Absolutely adorable gift. The recipients loved it and can’t wait to use it.
Meygin Sue
Adorable robeDec. 2022
I liked the quality and cuteness of this robe. I bought it for my son after baths! Fits as expected. Adorable for photos!
C. Copley
So cuteSept. 2020
Bought this for a baby shower should have heard the great comments when it was opened. Everyone loved it (including the soon to be mother).

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