Rolling Pins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Embossed Rolling Pins for Baking, Small Wooden Roller Pin with Textured Pattern, Best Gift for Wedding, Holiday, Mother, Friends (Lotus)
FOREST embossing rolling pin. Engraved wooden embossed dough roller for embossed cookies or clay by Algis Crafts
SAKURA Embossing rolling pin. Japanese Cherry Blossom embossed dough roller by Algis Crafts

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Rolling Pins category on Amazon has a high level of customer satisfaction. With an average rating of 4.53 out of 5 and a total of 512 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a rolling pin on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a higher number of reviews, as this can provide a more accurate representation of customer satisfaction. Overall, it appears that the Rolling Pins category on Amazon is a good choice for those in need of a high-quality rolling pin. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is clay, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Rolling Pins product is most frequently associated with three user profiles: daughter, friend, and mother. The daughter has the highest number of mentions (20), followed closely by the friend (17) and the mother (14). This suggests that the product appeals to a wide range of individuals, including family members and close friends. In terms of usage, the top two purposes for the Rolling Pins are giving it as a gift (72 mentions) and using it for clay creations (9 mentions). This indicates that the product is not only popular for personal use but also as a thoughtful gift option. Additionally, the mention of clay as one of the top places to use the product (5 mentions) suggests that it is commonly used in artistic or creative endeavors. Lithuania and the kitchen were also mentioned as popular places to use the Rolling Pins. Based on this analysis, we can draw some conclusions about the potential customer profile. The Rolling Pins product seems to have a broad appeal, attracting individuals of different age groups and relationships. It is likely to be popular among younger individuals, such as daughters, who may use it for creative purposes like clay creations. The product also appeals to friends and mothers, indicating its versatility and suitability for various occasions. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility and suitability as a gift option. Marketing campaigns could highlight the Rolling Pins' creative potential, showcasing its use in clay art and other artistic endeavors. Additionally, targeting specific events or occasions where gifting is common, such as birthdays or housewarmings, could help increase sales. Considering the popularity of the product in Lithuania, exploring opportunities to expand into that market or tailoring marketing efforts towards Lithuanian customers could be a strategic move. Lastly, promoting the product's functionality in the kitchen and providing recipes or tutorials for baking enthusiasts could attract customers who value its practical use. Overall, the Rolling Pins product has shown promising potential among a diverse range of users, making it essential to capitalize on its versatility, gifting appeal, and creative applications to maximize its market reach.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are dough, design, roll pin, recipe, embossing. The most mentioned elements about dough are do not stick(2.44%), get stick in some area(2.44%).
The top 5 positive reviews are roll pin, design, cooky, product, pattern. The most mentioned elements about roll pin are good(4.48%), look good(2.24%).
do not stick2.44%
get stick in some area2.44%
get the decoration mess up2.44%
stick to roll pin2.44%
roll pin7.32%
roll pin14.93%
look good2.24%
good quality1.49%
beautifully craft0.75%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Rolling Pins is "dough," accounting for 12.20% of the mentions. Additionally, the top five cons mentioned for vacuum are "dough," "design," "roll pin," "recipe," and "embossing." On the other hand, the top pro aspect mentioned most is "roll pin," accounting for 14.93% of the mentions. However, the top five cons of the tip are "roll pin," "design," "cooky," "product," and "pattern." Based on this information, it appears that the dough-related issues are a significant concern for users. This could imply that the rolling pins might not be effective in handling dough or might cause difficulties in the dough rolling process. The design aspect is also mentioned as a con for both vacuum and tip, suggesting that users might not find the design of these rolling pins satisfactory. To improve product development and selection in this category, it would be beneficial to address the dough-related issues and improve the design of the rolling pins. Ensuring that the rolling pins are specifically designed to handle dough effectively and efficiently could help alleviate user concerns. Additionally, considering user feedback regarding the design and making necessary improvements can enhance customer satisfaction. Furthermore, it would be helpful to conduct further research to understand the specific issues related to the roll pin, cooky, product, and pattern cons mentioned. This information can guide product development efforts to address these concerns and provide a more comprehensive solution to users. Overall, by focusing on resolving the mentioned cons and enhancing the pros, such as the roll pin aspect, the rolling pin products in this category can be improved to better meet user needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are buying rolling pins primarily based on the product description. This suggests that customers are looking for specific features or qualities in their rolling pins and are relying on the product description to determine if the product meets their needs. Some possible reasons why the product description is the top feature could be that customers are looking for information about the size, material, weight, or design of the rolling pin. They may also be interested in learning about any special features or benefits that the rolling pin offers, such as non-stick surfaces or ergonomic handles. To optimize an Amazon listing for rolling pins, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using bullet points to break down the different aspects of the rolling pin, as well as including high-quality images that showcase the product from different angles. Additionally, it may be helpful to include customer reviews or testimonials that speak to the quality and effectiveness of the rolling pin.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
butter hard
deep carving1
deep carving
design cut in deeper roll pin1
design cut in deeper roll pin
specific direction
finishing work background1
finishing work background
instruction remedy
live up to review1
live up to review
make impression on giftee1
make impression on giftee
month or six week in advance1
month or six week in advance
more beautiful cooky1
more beautiful cooky

Based on the customer expectations mentioned, it seems that customers are looking for rolling pins that offer a few specific features. Firstly, they want a rolling pin that is suitable for use with butter, which suggests that they may be looking for a non-stick or easy-to-clean surface. Secondly, they are interested in deep carving, which could indicate that they want a rolling pin that can create more intricate designs on their dough. Finally, they mention a desire for a design cut in a deeper roll pin, which could suggest that they are looking for a rolling pin that is both functional and aesthetically pleasing. To meet these expectations, sellers could consider developing rolling pins that have non-stick surfaces or are made from materials that are easy to clean. They could also focus on creating rolling pins with deeper carvings or designs that are more intricate, which could appeal to customers who are interested in baking and decorating. Additionally, sellers could consider creating rolling pins with unique designs or patterns that are cut deeper into the pin, which could make them stand out from other products on the market. In terms of marketing promotion factors, sellers could focus on highlighting the unique features of their rolling pins, such as their non-stick surfaces or intricate designs. They could also consider partnering with baking bloggers or influencers to showcase their products and reach a wider audience. Finally, they could offer promotions or discounts to customers who purchase multiple rolling pins or who leave reviews of their products, which could help to build brand loyalty and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Beautiful.Nov. 2019
Love this product.
Annette M.
FavoriteNov. 2018
I have two! This is my favorite pattern. Great quality
My friend is going to love it! Sturdy quality and cute designs. I haven't used it yet but I am happy with it.
I’m using the embossed rolling pin to make unique home decor! I enjoy getting creative.
William A.
CalidadJun. 2021
Burna calidad
Sheryl Cave
Great gift for bakers!
I use this for rolled out clay slabs for hand building in pottery. This is great. The impressions in the clay are crisp, which is what you want to see. I'm pretty sure it will work well for cookie dough, too.
AwesomeMay 2021
The rolling pins by this company are awesome. I have purchased other brands from other companies that are extremely expensive. These rolling pins are just as good. I used them for cookies and they imprinted perfectly and my end result was exactly what I wanted. I have purchased two more pins and can't wait to get them. Well worth the $21. It's nice they come with a card explaining care and cleaning plus a couple of bonus recipes. One of my better finds on Amazon.
Great productSept. 2020
This is being used to add texture to pottery clay. It leaves a great impression and rolls easily.
M French
Great gift for a baker!

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