Rolling Trays product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
roygra Matte Rolling Tray, Metal Cigarette Rolling Tray (Matte Purple, Large - 10.6 x 6.3'' )
RAW Rolling Tray Combo Includes RAW Tray, RAW 1 1/4 Rolling Papers, RAW Tips, 79mm Roller and American Rolling Club Tube (Large)
Lionhead Full Size Rolling Tray – 12” x 8" Tray (Black)
RAW Gold and Black Metal Rolling Tray - Limited Edition - 11'' x 7'' Size
Smoke Arsenal Premium Small Rolling Tray"All Mad" 7" x 5"

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Rolling Trays category on Amazon has a high level of customer satisfaction. With an average rating of 4.66 out of 5 and a total of 2345 reviews, it's clear that many customers are happy with their purchases. If you're looking to purchase a rolling tray, it's important to read through the reviews to get a sense of what other customers have experienced. Look for reviews that mention the size, durability, and overall quality of the tray. Additionally, consider the price point and whether it's worth the investment for your needs. Overall, it seems that the Rolling Trays category on Amazon is a good choice for those in need of a high-quality rolling tray. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is boyfriend, the most commonly moment of use is everyday, the most common location is coffee table, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Rolling Trays product is most commonly used as a gift, particularly for birthdays. The top three users of the product are boyfriend, friend, and husband, indicating that the product may be popular among men. The top three places to use the product are coffee table, house, and lap, suggesting that the product is often used in a casual, relaxed setting. Given this information, it may be beneficial for the company to target their marketing efforts towards men who are looking for unique and thoughtful gifts for their significant others or friends. They may also want to consider promoting the product as a birthday gift option, as this seems to be a popular use case. In terms of product design, it may be helpful to create designs that appeal to a male audience, such as incorporating masculine colors or patterns. Additionally, since the product is often used on a coffee table or in a casual setting, it may be beneficial to create designs that are aesthetically pleasing and can serve as a decorative piece. Overall, the data suggests that the Rolling Trays product is popular among men as a gift option, and the company may want to focus their marketing efforts towards this demographic. By creating designs that appeal to a male audience and promoting the product as a unique and thoughtful gift option, the company may be able to increase sales and attract new customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tray, roller, lock, product, box. The most mentioned elements about tray are small(4.76%), bend oddly(2.98%).
The top 5 positive reviews are tray, size, design, roll tray, box. The most mentioned elements about tray are solid(10.26%), good(4.21%).
Health & Household > House Supplies > Tobacco-Related Products > Cigarette Accessories > Rolling Trays
bend oddly2.98%
break within a month0.60%
look good3.68%
roll tray5.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the tray is the most significant aspect of rolling trays, both in terms of pros and cons. While it is mentioned as a pro by 30% of respondents, it is also listed as a con by 23.21% of them. Other cons mentioned include the roller, lock, product, size, design, and box. Overall, it appears that rolling trays are a mixed bag, with some users finding them useful and others experiencing issues with various aspects of the product. To improve the product, manufacturers could focus on addressing the most common complaints, such as improving the roller and lock mechanisms, and ensuring that the size and design of the tray meet users' needs. Additionally, they could consider offering a wider range of tray options to cater to different preferences and use cases. By doing so, they could potentially increase customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with everything1
design is good1
fast shipping time1

Based on the data provided, it seems that customers are primarily motivated to buy rolling trays based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and features. There are several reasons why product description is the top feature for buyers in this category. First, rolling trays come in a variety of sizes and materials, so customers need to know exactly what they are getting before making a purchase. Additionally, rolling trays often have unique features, such as built-in ashtrays or storage compartments, that customers want to know about before making a decision. Finally, rolling trays are often used for a specific purpose, such as rolling cigarettes or joints, so customers need to know that the tray they are buying will meet their needs. To optimize an Amazon listing for rolling trays, it is important to focus on the product description. This means providing detailed information about the size, material, and features of the tray, as well as any other relevant information that customers might need to know. Additionally, it is important to highlight the brand reputation, as this can be a key factor in customer decision-making. Finally, while price is not the top feature for buyers in this category, it is still important to ensure that the price is competitive and clearly displayed on the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size5
large size
big size
medium size
large tray
tray big
add string in middle1
add string in middle
anti slip under tray1
anti slip under tray
big one1
big one
big or sell1
big or sell
bill whistle1
bill whistle
box big1
box big

Based on the information provided, it is unclear what the specific customer expectations are for rolling trays. However, as a general analysis, customers who purchase rolling trays are likely looking for a product that is durable, easy to use, and aesthetically pleasing. In terms of product development prioritization, sellers should focus on creating rolling trays that are made from high-quality materials and have features that make them easy to use, such as non-slip surfaces or built-in storage compartments. Additionally, sellers should consider offering rolling trays in a variety of designs and colors to appeal to a wider range of customers. When it comes to marketing promotion factors, sellers should focus on highlighting the unique features of their rolling trays, such as any special materials or design elements. They should also consider partnering with influencers or other brands in the cannabis industry to increase visibility and reach a wider audience. Finally, sellers should ensure that their product descriptions and images accurately reflect the quality and functionality of their rolling trays to build trust with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

GreatNov. 2022
Works as expected
Love this
Nice butNov. 2022
The paint is scratching off. But comes in handy. Thank
DurableSept. 2022
Customer like the size and images placed on them
Blu Romero
It’s small but perfect I don’t need anything big. It’s about the size of my phone, iPhone X. It’s metal & sturdy, would recommend
SmallAug. 2022
When purchasing the product didn’t realize how small the item was. But it does the job it’s needed to do. Item arrived in a timely manner.
Devin brown
It is just a small metal tray and does its job I have no complaints
Size is perfect for travel
David Turner
Replacement product arrived with a dent. Same problem as original.
It does what I need it to. Which is be a tray.

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