Room Dividers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LORDTEX Red Room Divider Curtains - Total Privacy Wall Room Divider Screens Sound Proof Wide Blackout Curtain for Living Room Bedroom Patio Sliding Door, 1 Panel, 8.3ft Wide x 7ft Tall
NICETOWN Door Screen Cover for Air Conditioner Room, Insulated Faux Accordion Door, Privacy Draft Keep Heat Out Bedroom Kitchen Drape for Doorway (Biscotti Beige, 1 Panel, 5ft Wide x 7ft Long)
JVVMNJLK Indoor Room Divider, Portable Office Divider, Convenient Movable (3-Panel), Folding Partition Privacy Screen for Bedroom, Dining Room, Study,102" W x 19.7" D x 71.3" H, Beige
Door String Curtain, Wall Panel Fringe Window Room Divider Blind, Home Patio Bedroom Decorative Tassel Screen Ribbon Strings Strip Silver Thread Screen for Wedding Coffee House (Green Blue White)
FDW Room Divider Wood Screen Wood Mesh Woven Design Room Screen Divider Folding Portable Partition Screen Screen Wood for Home Office (4 Panel, Stack)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Room Dividers category on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 4028 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a room divider, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to consider the specific features and materials of the room divider to ensure that it will be durable and long-lasting. Overall, it seems that the Room Dividers category on Amazon is a good choice for those looking to purchase a high-quality product with a high level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is room, the most common behavior is long zoom meeting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Room Dividers product is most commonly used in residential settings, particularly in bedrooms and living rooms. The top users of the product are kids, daughters, and sons, which suggests that families with children may be a key demographic for this product. Additionally, the fact that long zoom meetings and backdrops are mentioned as top uses of the product may indicate that people are using the Room Dividers to create a more professional or private space within their homes. Given this information, it may be beneficial for the company to target families with children who may be looking for ways to create more privacy or separation within their homes. Additionally, marketing the product as a solution for creating a professional or private space for remote work or virtual meetings could also be effective. It may also be worth considering offering customizable options for the Room Dividers, such as different colors or patterns, to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, product, curtain, fabric, screen. The most mentioned elements about material are cheap(0.85%), bad(0.56%).
The top 5 positive reviews are color, curtain, material, screen, room divider. The most mentioned elements about color are good(7.13%), vibrant(0.86%).
Home & Kitchen > Furniture > Bedroom Furniture > Room Dividers
do not like the0.56%
look good0.37%
room divider4.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of room dividers is the material, which is mentioned in both the top 1 and top 5 cons. Other cons mentioned include the product itself, curtains, fabric, and screen. On the other hand, the top pro aspect is the color, which is mentioned in the top 1 pro and top 5 cons. Overall, the sentiment analysis suggests that there are both positive and negative aspects to room dividers. While the color is a significant pro, the material is a significant con. It is essential to note that the data provided is limited, and there may be other factors that influence the sentiment towards room dividers. To improve product development and selection, manufacturers should focus on addressing the material issue by using high-quality materials that are durable and long-lasting. Additionally, they could consider offering a wider range of colors to appeal to different customer preferences. It may also be helpful to gather more data on customer sentiment towards room dividers to identify other areas for improvement.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
best color1
black out1
block the sun1

Based on the data provided, it seems that customers are primarily motivated to buy room dividers based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and design features, in order to make an informed purchasing decision. While price and recommendations from friends are also mentioned as factors, they appear to be less important than the product description. This suggests that customers are willing to pay a premium for a high-quality room divider that meets their specific needs and preferences. To optimize Amazon listings for room dividers, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. This could include providing measurements, materials, and design details, as well as high-quality images that showcase the product in use. Additionally, sellers may want to consider offering competitive pricing and leveraging social proof, such as customer reviews and ratings, to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more sturdy feeling4
more sturdy
1-2 panel2
5 or 6 panel
6 panel
curtain option
curtain pole
do not fall over2
do not fall over
duration long2
good packaging2
good packaging

Based on the information provided, it is unclear what the specific customer expectations are for the Room Dividers category. However, in general, customers who are interested in purchasing room dividers may be looking for products that offer privacy, functionality, and aesthetic appeal. To meet these expectations, sellers should prioritize product development that focuses on creating room dividers that are versatile, easy to use, and visually appealing. This could include incorporating features such as adjustable panels, lightweight materials, and customizable designs. In terms of marketing promotion factors, sellers should consider highlighting the benefits of using room dividers in various settings, such as homes, offices, and commercial spaces. They could also showcase the different styles and designs available, as well as any unique features that set their products apart from competitors. Overall, by understanding and meeting customer expectations for room dividers, sellers can develop products that are in high demand and effectively promote them to potential buyers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I used the product for to put boundaries in some sections of my home that I don’t want guest accidentally going to.
Lenora Harris
I love it!Jun. 2021
It serves the purpose I purchased it for. Privacy
Tony Ordonez
I shopped around for a room divider for a while, and this one seemed to meet my expectations and price range. After setting it up, I was so happy that I selected this one. As advertised, sturdy, nice looking, and definitely worth every penny.
This 4 panel unit arrived promptly by Fed Ex in a sturdy box. Works great. Stable, even, nice pattern, good hinges. I am impressed.
kelly b.
This thing looks good but would probably snap in half if I stepped on it extremely flimsy worth maybe $39
Ramsey Lopez
CoverMar. 2021
Works great
I like the size, but the color wasn't what I expected in brick (had too much yellow hue instead of reddish). Very light in weight, as I used on my condo porch for privacy every little breeze made it fall. I started a return, but decided to keep it and try to use shelf brackets and concrete screws to brace it. UPDATE: I made it work by lodging it tightly between the deck and short brick wall. I scotchgarded it and love it now! I've gotten so many compliments, and really appreciate the privacy.
The item is nicely made, however the color is much darker than shown in the picture. The seller was very receptive to a refund, house customer service.
nice.Oct. 2022
it is lightweight.
Im not satisfied on this item..have slight damage to the wall but it’s light to carry.

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