Rotating product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Oral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Oral-B Pro 3000 3D White Electric Toothbrush
Oral-B iO Series 5 Electric Toothbrush with (1) Brush Head, Rechargeable, White
Oral-B Pro 100 Precision Clean, Battery Powered Electric Toothbrush, Blue and White
Oral-B Pro 1000 CrossAction Electric Toothbrush, Black with 4 Replacement Brush Heads Refill

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Rotating category has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 26,097 reviews, it suggests that customers are generally pleased with the product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some reviews may be biased or fake, so it's important to read through a variety of reviews to get a well-rounded understanding of the product. If you're considering purchasing this product, it's a good idea to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. This can help you make an informed decision about whether or not the product is right for you. Overall, based on the data provided, it seems that the Amazon BSR product in the Rotating category has a high level of customer satisfaction. However, it's always a good idea to do your research and read through reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely a rotating toothbrush. The top three users mentioned are the husband, wife, and kid, indicating that this product is likely marketed towards families. Additionally, the top two usages of the product are for travel and brushing teeth, further supporting the idea that this is a toothbrush. The top three places to use the product are the bathroom, counter, and dentist office. This suggests that the product is primarily used in the home, but may also be used in professional settings such as a dentist office. Based on this data, it is likely that the target customer profile for this product is families with children who prioritize oral hygiene and are often on-the-go. To appeal to this demographic, the product could be marketed as a convenient and effective way to maintain good oral health while traveling or on busy mornings. Additionally, the product could be marketed towards parents who want to ensure that their children are brushing their teeth properly and regularly. Overall, the data suggests that this product is well-suited for families who prioritize oral hygiene and convenience. By targeting this demographic and emphasizing the product's effectiveness and convenience, the company could potentially increase sales and appeal to a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are toothbrush, battery, brush, product, brush head. The most mentioned elements about toothbrush are make a loud noise(2.77%), quit work after 2 month(2.41%).
The top 5 positive reviews are toothbrush, brush, battery, timer, app. The most mentioned elements about toothbrush are clean really well(1.42%), powerful(0.85%).
make a loud noise2.77%
quit work after 2 month2.41%
stop work and charge after a year of use0.63%
will not turn on0.43%
brush head4.08%
clean really well1.42%
good quality0.74%
have your mouth feeling like you just walk out of the dentist after a deep cleaning0.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the toothbrush is a significant aspect mentioned both as a con and a pro in the rotating category. The toothbrush is mentioned as a con in both the top 1 and top 5 cons for both the toothbrush and the tip. This suggests that there might be some issues or concerns related to the toothbrush component in rotating products. On the positive side, the toothbrush is also mentioned as the top 1 pro aspect, indicating that it has some favorable qualities or benefits. However, it is important to note that the percentage of mentions for the toothbrush as a pro (9.71%) is lower than its mentions as a con (14.35%). This suggests that there might be room for improvement in terms of the overall user satisfaction with the toothbrush component. Other cons mentioned include the battery, brush, product, brush head, timer, and app. These cons indicate potential areas of improvement for rotating products. It seems that users have concerns related to the battery life, brush quality, overall product performance, brush head durability, timer functionality, and app integration. To enhance product development and selection in the rotating category, it would be beneficial to address the mentioned cons. Improving the toothbrush component, such as its durability, effectiveness, and user experience, could help increase user satisfaction. Additionally, focusing on battery life, brush quality, and overall product performance would be crucial. Incorporating a reliable timer and ensuring seamless app integration could also enhance the user experience. By addressing these cons and improving upon the mentioned aspects, rotating products in this category can provide a more satisfying experience to users, leading to increased customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pressure sensor13

Based on the data provided, it seems that customers in the Rotating category are primarily motivated to buy products based on recommendations from friends. This is followed by product descriptions, which are the top feature mentioned by nearly one-third of customers. Price is also a consideration, but it is mentioned less frequently than the other two factors. The fact that product descriptions are the top feature mentioned suggests that customers in this category are looking for detailed information about the products they are considering. They want to know what the product does, how it works, and what benefits it offers. They may also be looking for information about the quality of the product, as well as any potential drawbacks or limitations. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions. This could include providing detailed specifications, highlighting key features and benefits, and including customer reviews and ratings. Sellers should also consider using high-quality images and videos to showcase their products and provide customers with a better sense of what they are buying. Additionally, sellers may want to consider offering promotions or discounts to help make their products more competitive in terms of price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long115
last long
last longer
last forever
last half long
last long long
electric toothbrush31
electric toothbrush
electric tooth brush
electric toothbrush year
switch to electric toothbrush sooner
2 year ago24
year ago
know sooner23
battery last longer21
battery last longer
battery last long
charge last longer
battery last more
last longer on charge
change brush head16
more brush head
different brush head
additional brush head
brush head modification
different brushing head
cover for brush head16
cover for brush head
brush cover
brush head cover
cover over brush
brush head have covering
last year16
last year
last few year
last 1 year
last 3 year
last 4 year
clean teeth13
clean teeth
brush teeth same way
clean teeth well
good clean teeth
save teeth from ruin

Analysis of Customer Expectations for Rotating Electric Toothbrushes: Based on the data provided, it is evident that customers have a strong expectation for durability and longevity in rotating electric toothbrushes. The mention of "last long" being the most frequent indicates that customers prioritize a product that can withstand regular use over an extended period. This suggests that sellers should focus on developing products that are built to last and can provide a reliable performance for an extended duration. Additionally, the mention of "electric toothbrush" being a significant keyword indicates that customers are specifically looking for electric toothbrushes rather than manual ones. This implies that sellers should prioritize the development of rotating electric toothbrushes rather than other types. The mention of "2 years ago" being mentioned 24 times suggests that customers may be interested in the latest advancements and technologies in rotating electric toothbrushes. This indicates that sellers should focus on incorporating innovative features and improvements into their products to meet customer expectations for up-to-date technology. Suggestions for Product Development Prioritization: 1. Durability and Longevity: Given the high frequency of mentions for "last long," sellers should prioritize developing rotating electric toothbrushes that are built to withstand regular use and have a longer lifespan. This can be achieved by using high-quality materials and ensuring robust construction. 2. Advanced Technology: Customers seem to be interested in the latest advancements in rotating electric toothbrushes. Sellers should prioritize incorporating innovative features such as smart connectivity, pressure sensors, different brushing modes, and improved battery life. This will help attract customers who value cutting-edge technology. 3. User-Friendly Design: Customers appreciate products that are easy to use and maintain. Sellers should prioritize developing rotating electric toothbrushes with ergonomic handles, intuitive controls, and easy-to-replace brush heads. This will enhance the overall user experience and convenience. Suggestions for Marketing Promotion Factors: 1. Emphasize Durability: In marketing campaigns, highlight the durability and longevity of the rotating electric toothbrushes. Use testimonials or customer reviews that emphasize the product's ability to last for an extended period, providing value for money. 2. Highlight Advanced Features: Showcase the innovative features and technologies incorporated into the rotating electric toothbrushes. Use visuals and demonstrations to highlight how these features can enhance the brushing experience and improve oral health. 3. Offer Warranty and After-Sales Support: Provide a comprehensive warranty and reliable after-sales support to instill confidence in customers. Highlight these benefits in marketing materials to assure customers that their investment is protected. 4. Educate on Oral Health Benefits: Educate customers about the oral health benefits of using rotating electric toothbrushes. Emphasize how these brushes can effectively remove plaque, reduce gum inflammation, and improve overall oral hygiene. By prioritizing product development based on customer expectations and incorporating these suggestions into marketing promotion factors, sellers can better meet customer needs and increase the appeal of their rotating electric toothbrushes in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Laura Michael
Very weakOct. 2021
This is too weak of an electric toothbrush to be of any use. My last one was from Walmart for $5 and it was great and strong too. I don't recommend this one unless you're just buying for it the aesthetic.
Bob McLean
The design update (actual teeth brushing) is very good. Minor improvement, but it sure seems to work better. The on/off button is a little annoying, as it sometimes is difficult to turn it off because of the indented button, but not a big deal.
replaced previous model and to date it is doing a much better job. We'll find out if the subjective feel is correct when we visit the periodontist.
Strong and brushes clean. The handle needs a better grip. It gets wet and slippery while brushing,
QuietSept. 2021
Handle. Is very thin
I love this toothbrush! Hands down the best electronic toothbrush I’ve used! So compact, so powerful, gets in all the right places! I have braces and these make brushing much easier!
Can't find the MATCHING replacement brush heads anywhere and the other Oral B brushes & generic ones do not work. The toothbrush doesn't work the same without the original brush head its like a jackhammer
John D.
I'm a long-time old-school toothbrush user and finally bought this electric toothbrush. I'm still getting used to it since I'm so used to using a regular toothbrush, and use a regular toothbrush as a follow-up to lightly brush my gums and tongue. The Oral-B brush head seems more for just brushing each tooth one-by-one and in between teeth since the head is about half as long as a regular toothbrush. The initial setting of the Oral-B brush is too fast/strong for my sensitive teeth, so I really like that by pressing the power button again changes the speed of the brush. The 2nd setting is more comfortable for my teeth. I also like the fact that the brush pauses briefly after every 20-30 seconds, and I use that as a rough timer to time how long I brush each section of my teeth. I'm currently using the Cross Action brush head (there are several other types of brush heads) and it seems to clean my teeth well. I'm not sure if the other brush head types are better or not. For cleaning the surface of the teeth and in between each tooth, I have no complaints. I'll still use a regular toothbrush as a follow-up for my gums and tongue since regular toothbrushes are larger with more bristles, cheaper, and will probably last longer for this purpose than if I used the Oral-B brush instead. Overall, happy with the purchase.
If you are familiar with and have used Sonicare brushes before you will not be happy with this one. Stay away. I am a lifelong user of Sonicare brushes and literally any other brush they manufacture is far superior. Quiet honestly, a regular 99 cent toothbrush will do a better job cleaning your teeth than this sad excuse for a toothbrush. You are paying for the looks of this one and not performance.
Too weakJun. 2021
Not much vibration arrives at the tip.

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