Routers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
TP-Link AX1800 WiFi 6 Router (Archer AX21) – Dual Band Wireless Internet Router, Gigabit Router, USB port, Works with Alexa - A Certified for Humans Device

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the router product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 24,525 reviews, it suggests that many customers have had positive experiences with the product. As the product falls under the category of routers, it is likely that customers are looking for a reliable and efficient device to provide them with a strong and stable internet connection. The high number of positive reviews suggests that this product meets those expectations. If you are considering purchasing this router, it is advisable to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it may be helpful to compare this product with other routers in the same category to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is house, the most common behavior is stream so . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are kids, followed closely by families and friends. This suggests that the product may be popular among households with children, as well as among groups of friends who may be sharing a living space. In terms of where the product is being used, the top three locations are all related to living spaces: houses, rooms, and apartments. This suggests that the product is primarily being used in residential settings, rather than in commercial or public spaces. The top two uses of the product are for streaming and gaming, which suggests that users are primarily interested in using the product for entertainment purposes. This may be particularly relevant for families with children, who may be using the product to stream movies or play online games. Overall, the data suggests that the customer profile for this product is likely to be families with children, as well as groups of friends who may be sharing a living space. These customers are likely to be interested in using the product for entertainment purposes, particularly for streaming and gaming. Based on this information, some suggestions for the customer profile might include marketing the product as a family-friendly option for streaming and gaming, as well as highlighting its ability to support multiple users in a shared living space.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are router, product, wifi, signal, internet. The most mentioned elements about router are slow(0.73%), bad(0.63%).
The top 5 positive reviews are setup, speed, signal, app, router. The most mentioned elements about setup are easy(5.60%), fast(1.39%).
not to connect to the internet0.48%
sometimes drop the signal0.40%
bad wrong0.35%
straight forward0.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of routers is related to their performance, accounting for 12.70% of the mentions. The top five cons mentioned for routers are router itself, product, WiFi, signal, and internet. On the other hand, the top pro aspect mentioned most is the setup, accounting for 10.42% of the mentions. The cons mentioned for routers primarily revolve around issues with the router itself, such as its performance and reliability. Additionally, users have expressed concerns about the product as a whole, including aspects like WiFi connectivity, signal strength, and internet speed. These cons suggest that there may be room for improvement in terms of router performance and stability. On the positive side, the setup process is highlighted as a pro aspect. This indicates that users find the setup of routers to be relatively easy and convenient. Based on this analysis, it would be beneficial for product development to focus on addressing the cons related to router performance, WiFi connectivity, signal strength, and internet speed. Improving these aspects would enhance user satisfaction and overall product experience. When it comes to selecting a router, it would be wise to consider models that prioritize stability, reliable performance, and strong WiFi signal. Additionally, choosing routers with user-friendly setup processes can contribute to a positive user experience. Overall, by addressing the mentioned cons and emphasizing the highlighted pro aspect, product developers can enhance the quality and usability of routers, leading to increased customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
support wifi 67
parental control6

Based on the data provided, it seems that customers are primarily motivated to buy routers based on the product description. This is likely because routers are a technical product, and customers want to ensure that they are purchasing a device that will meet their specific needs. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of people they know. Price is also a consideration, but it appears to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a router that meets their needs and is recommended by people they trust. To optimize their Amazon listing, sellers should focus on creating a detailed and informative product description that highlights the key features and benefits of their router. They should also encourage customers to leave reviews and recommendations, as this can help to build trust and credibility. Additionally, sellers should consider offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long22
last long
last awhile
good range13
good range
range good
great range
know sooner10
strong wifi signal10
wifi signal strong
good strong wifi
strong wi-fi
strong wi-fi signal
strong wifi
work good9
work good
firmware update8
firmware update
firmware fix
firmware update fix
fix firmware
notification that firmware update

Based on the customer expectations mentioned, it seems that customers are primarily looking for routers that are durable and long-lasting, with a focus on quality and reliability. Additionally, customers are looking for routers that offer more features and capabilities, indicating a desire for routers that are versatile and can meet a variety of needs. To meet these expectations, sellers should prioritize product development efforts that focus on improving the durability and quality of their routers. This could involve using higher-quality materials, improving the manufacturing process, or incorporating new technologies that improve performance and reliability. In addition, sellers should focus on developing routers that offer a wide range of features and capabilities, such as advanced security features, faster speeds, and greater range. This will help to meet the needs of customers who are looking for routers that can handle a variety of tasks and provide a high level of performance. When it comes to marketing promotion factors, sellers should focus on highlighting the durability, quality, and versatility of their routers. This could involve emphasizing the materials and manufacturing processes used in the production of the routers, as well as highlighting the various features and capabilities that make their routers stand out from the competition. Overall, by prioritizing product development efforts that focus on durability, quality, and versatility, and by emphasizing these factors in their marketing efforts, sellers can meet the expectations of customers in the router category and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My new house came with built-in APs and I didn't want to pay to rent my ISP's router, so I found this router which was one of very few that didn't have WiFi built into them. I have it connected to the switch that my APs are connected to and it works as a router while being connected to the fiber ONT. Also has an easy-to-navigate web interface where I was able to configure the network and reserve some IP addresses.
adam sah
Bought a T-Mobile 5g home internet hotspot device, attached an Ethernet cable from it to the TP-Link aong with ethernet from my regular internet provider, and voila - performance and voice calls are much more stable, no more random dropouts or outages. Super easy to configure, yet **tons** of useful configuration options. Recommend this for every home office.
Good enoughAug. 2022
I bought this because the more expensive router I wanted was back-ordered. I thought I would return it when my Ubiquity router arrived. Turns out, this device did everything I needed. The web UI was a bit fiddly but didn't require to much effort to figure out. The firewall has limited functionality but does just enough let me expose a small number of services securely. I'll keep it.
Works greatJun. 2021
Does the job.
So easy to use and has worked flawlessly!
Alok Saurabh
I received er605. Works as advertised. Not everything tested but loadbalancing works great.
I bought this as a temporary replacement for a Ubiquiti router that failed after a year, I needed something cheap that also could deal with 1Gb/s internet. This definitely fit the bill, the only complaint I have is that it doesn't do DHCP hostname -> IP mapping for devices it hands DHCP IPs out to, so that's a bummer. It's a pretty basic and handy service to have so not sure why it's not supported, but this is probably the best cheap router for the money if you have fast internet.
T. Shearer
Got this router to do automatic failover switching between 2 ISPs. It does this just fine. Nice features at a good price. I would recommend it. CONS: I am not a networking guru. There seems to be no real documentation from TP-Link about using this router in standalone mode (without Omada controller). Each config section has pop-up help info which is woefully inadequate if you don't already know what you're doing. I was able to setup my config without difficulty, but it is annoying to not have detailed explanations for the features, such as what is the delay time from main WAN failure to 2nd WAN switchover. But the lack of docs is not a deal breaker.
I bought the ER605 to replace an earlier TP-Link unit (a TL-R600VPN). The earlier unit worked just fine, but I wanted a router that would support an OpenVPN client, so I bought the ER605 after being assured by TP-Link tech support that it did support an OpenVPN client. The OpenVPN client support in the ER605 lacks any way to specify a login name and password, so it is useless with VPN service providers (like Windscribe, that I use). Tech support says they will add the feature maybe by the end of the year. I think it was disinqenuous to claim OpenVPN client support when it is implemented so incompletely in the ER605. Other than that, the ER605 router is very full-featured and works very well. Unfortunately, it doesn't do anything for me that the earlier TL-R600VPN did. So I guess I own a TL-R600VPN as a backup in case the ER605 ever fails. The ER605 was a waste of money for me. ---------------- Update: After a couple weeks of use, the ER605 mysteriously stopped responding to *some* of the devices on my local network (not even to a ping). Replaced it with a second ER605 and the identical thing happened. Returned for a credit. Downgraded to one star.
Mike S.
I work from home in the IT field. I must have stable Internet access 24x7. I picked this up to mange my 2 ISP’s. I use the failover option but it also works in a load balanced mode. Fairly easy setup but not everyone is tech savvy.

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