Rubbing Plates & Supplies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Melissa & Doug Fashion Design Art Activity Kit - 9 Double-Sided Rubbing Plates, 4 Pencils, Crayon - Fashion Plates, Travel Toys for Kids Ages 5+
Speedball 4312 Premium Mounted Linoleum Block – Fine, Flat Surface for Easy Carving, Smoky Tan, 6 x 9 Inches
Speedball Speedy-Carve Block Printing Carving Block, Square, Pink, 11-3/4 x 11-3/4 Inches
Glass Craft Mat | Magnetic | Heat, Scratch, & Stain Resistant | Perfect for Mixed Media Artwork (Floral, 18 x 24in)
Elmer's Art Paste, Paper Mache, 2 Ounces

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Rubbing Plates & Supplies product in question has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 1463 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but the high rating and number of reviews suggest that customers are generally happy with the product's quality, functionality, and value for money. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of what customers like and dislike about it. Additionally, it may be helpful to compare this product to similar products in the same category to ensure that you are getting the best value for your money. Overall, based on the data provided, it seems that the Rubbing Plates & Supplies product is a good choice for those in need of this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Rubbing Plates & Supplies product is most commonly used by parents and grandparents for their children and grandchildren. The top three users mentioned are daughter, kid, and granddaughter, indicating that the product is likely used for arts and crafts activities with children. The top three places to use the product are car, house, and school, which suggests that the product is portable and can be used in various settings. This could be a selling point for parents who want to keep their children entertained on long car rides or for teachers who want to incorporate art activities into their classroom. The top two usages of the product are gift giving and making custom stamps. This indicates that the product could be marketed as a unique and personalized gift option for children or as a tool for creating custom artwork. Based on this data, the customer profile for this product is likely parents and grandparents who are interested in providing creative and educational activities for their children and grandchildren. They may value portability and versatility in the product, as well as the ability to personalize it for gift giving or custom artwork. To appeal to this customer profile, the product could be marketed as a fun and educational activity for children that can be used in various settings. It could also be marketed as a unique and personalized gift option for children's birthdays or holidays. Additionally, the product could be marketed to teachers as a tool for incorporating art activities into their curriculum.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drawer, material, plastic, lid, plate. The most mentioned elements about drawer are come out so easily(0.75%), do not fully close(0.75%).
The top 5 positive reviews are rubber, product, material, quality, block. The most mentioned elements about rubber are good quality(1.39%), easy to carve(0.93%).
come out so easily0.75%
do not fully close0.75%
get stick constantly0.75%
hard for my daughter to pull out by herself0.75%
good quality1.39%
easy to carve0.93%
easy to hold on to0.46%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Rubbing Plates & Supplies has mixed sentiments. The top con aspect mentioned most is the drawer, which could suggest that customers are having difficulty with the storage or accessibility of the product. Additionally, the material, plastic, lid, and plate are also mentioned as cons, which could indicate issues with the overall quality and durability of the product. On the other hand, the top pro aspect mentioned most is rubber, which could suggest that customers appreciate the use of rubber in the product. However, the top cons of the tip are also related to rubber, which could indicate that there are issues with the quality or effectiveness of the rubber used. To improve the product development and selection, it may be helpful to focus on addressing the issues with the drawer and overall quality of the product. Additionally, it may be beneficial to gather more feedback from customers to better understand their needs and preferences. This could involve conducting surveys or focus groups to gain insights into what customers are looking for in rubbing plates and supplies. By addressing these issues and incorporating customer feedback, it may be possible to improve the overall sentiment towards this category of products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good buttery material to carve into1
magnetic surface1

Based on the data provided, it seems that customers primarily buy rubbing plates and supplies based on the product description. This indicates that customers are highly influenced by the information provided about the product, such as its features, benefits, and usage instructions. A well-written and detailed product description can effectively communicate the value and functionality of the product, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature for buyers in this category could be: 1. Information: Customers want to know exactly what they are purchasing, and a comprehensive product description provides them with the necessary details about the rubbing plates and supplies. 2. Clarity: A clear and concise product description helps customers understand how the product works and how it can benefit them. It eliminates any confusion or ambiguity, making it easier for customers to make a purchasing decision. 3. Differentiation: In a competitive market, a compelling product description can set a product apart from its competitors. It can highlight unique features, materials used, or any other factors that make the product stand out. Based on this information, here are some suggestions for optimizing the Amazon listing: 1. Detailed and Accurate Description: Ensure that the product description is thorough, accurate, and provides all the necessary information about the rubbing plates and supplies. Include details about the materials used, dimensions, usage instructions, and any other relevant information. 2. Highlight Key Features: Emphasize the unique features and benefits of the product in the description. This will help customers understand why they should choose this particular product over others in the market. 3. Use Engaging Language: Write the product description in a way that engages and captivates potential buyers. Use persuasive language to highlight the value and benefits of the product, making it more appealing to customers. 4. Include Visuals: Supplement the product description with high-quality images or videos that showcase the rubbing plates and supplies. Visuals can help customers visualize the product and its usage, increasing their confidence in making a purchase. By optimizing the Amazon listing with these suggestions, sellers can effectively communicate the value of their rubbing plates and supplies, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
store paper3
store paper
design improvement2
design improve
more design choice
instruction good
more plate2
more plate
paper cut to size2
paper cut to size
space for more crayon2
space for more crayon

Analysis of Customer Expectations for Rubbing Plates & Supplies: When it comes to Rubbing Plates & Supplies, it's important for sellers to understand the expectations of their customers. While the specific expectations may vary, there are a few common factors to consider: 1. Quality: Customers expect rubbing plates and supplies to be durable and made from high-quality materials. They want products that can withstand repeated use without wearing out or breaking easily. Sellers should prioritize sourcing materials that meet these quality standards and ensure their products are built to last. 2. Variety: Customers appreciate having a wide range of rubbing plates and supplies to choose from. They may have different preferences in terms of design, size, and texture. Offering a diverse selection can cater to various customer needs and preferences, allowing them to find the perfect product for their specific projects. 3. Ease of Use: Customers expect rubbing plates and supplies to be user-friendly and easy to use. Clear instructions or tutorials can be helpful, especially for beginners. Sellers should consider providing guidance on how to achieve the best results with their products, ensuring customers have a positive experience. Suggestions for Product Development Prioritization: To prioritize product development in the Rubbing Plates & Supplies category, sellers can consider the following suggestions: 1. Research and Feedback: Conduct thorough market research to understand customer preferences and identify any gaps in the existing product offerings. Collect feedback from customers to gain insights into their needs and expectations. This information can guide the development of new products or improvements to existing ones. 2. Innovation: Look for opportunities to innovate within the category. Consider introducing new materials, designs, or features that can enhance the customer experience. For example, exploring eco-friendly materials or creating rubbing plates with unique patterns can set your products apart from competitors. 3. Customization Options: Offer customization options to cater to individual customer preferences. This could include personalized designs, sizes, or even the ability to create custom rubbing plates. Providing this level of customization can attract customers who are looking for unique and tailored products. Marketing Promotion Factors: To effectively promote rubbing plates and supplies, sellers should consider the following factors: 1. Targeted Advertising: Identify the target audience for your products and tailor your marketing efforts accordingly. Utilize online platforms, social media, and relevant communities to reach potential customers who are interested in art, crafts, or related activities. 2. Visual Appeal: Use high-quality images and videos to showcase your products. Visual content can help customers understand the features and benefits of your rubbing plates and supplies. Consider creating tutorials or demonstrations to highlight the versatility and creative possibilities of your products. 3. Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials about their experience with your products. Positive feedback can build trust and credibility, attracting new customers who are looking for reliable rubbing plates and supplies. By understanding customer expectations, prioritizing product development, and implementing effective marketing strategies, sellers in the Rubbing Plates & Supplies category can better meet the needs of their customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I purchased these for my grand daughters for their birthdays. I had such fond memories of my fashion plates . I wasn’t sure how modern kids with technology would feel about these . The kids love them and have spent hours already enjoying “ creating art “ with them.
Cute!Oct. 2020
Super cute! Five year old opened immediately and was occupied for hours.
NiceSept. 2018
Not the same quality as the old ones but my daughter loves it
I had Fashion Plates when I was a kid so when I saw these I jumped at the chance to get them for my daughter. She loves Princesses and she loved this gift. It's made very well and works just as expected. I would definitely recommend this to anyone.
Five StarsJan. 2015
small but lots of fun.
Shipped fast and was perfect for my craft!
Daughter loved it. Easy to use and has so much fun with it. Designs are nice too.
LoveApr. 2016
Great buy
This has been great for my 4 y/o. She can use the crayon to make her own pictures, and then loves to color them. The tray stays closed well, but I do wish it had a place to store paper.
Manning Krull
I use a ton of different products for paper mache, and Elmer's Art Paste is perfect for what it's good for: it's extremely inexpensive, safe, easy to use, and cleans up easily. It's perfect if you're doing a large project where you need a ton of paste (because it's inexpensive) but you don't need the highest quality results. It's a little less sturdy than other types of paste for paper mache, but the more sturdy products are much more pricey. When mixing this Elmer's paste, you have to sprinkle the powder into the water VERY slowly as you stir, in order to avoid getting big clumps. Another fyi: if you store the mixed paste in a bottle or sealed bucket for several weeks, it will start to decompose and smell very bad; I learned this the hard way! However, still a great product, and I've purchased it several times. I mostly use it for large Halloween props that are meant to be temporary and don't need to be very sturdy. This product is great for kids because it's 100% non toxic. One last caveat, compared to other types of paste I use for paper mache, this one is a little unusual in that it can leave your finished surface with a bit of a grainy look and feel to it; you can even see tiny grains of the dried powder shining in bright sunlight. (Maybe this is a result of me being too impatient while mixing.) Not a problem at all for the projects I do, and it's easy to cover that surface with spray paint and then you don't notice this effect at all. Overall I'm very happy with this product.

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