Rugby product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Canterbury Men's Phoenix Raze Soft Ground
Canterbury Men's Phoenix Raze Soft Ground Rugby Boot
RUNWAY Athletic Soccer Shoes Professional for Outdoor Training Firm Ground Soccer Cleats Synthetic Grass
adidas Unisex-Adult Impact FLX Football Shoe
adidas Malice FG Rugby Boots, Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Rugby category on Amazon is 4 out of 5 stars, based on a total of 53 reviews. This indicates a relatively positive level of customer satisfaction overall. With an average rating of 4, it suggests that the majority of customers are satisfied with their Rugby-related purchases on Amazon. However, it's important to note that without further information about the distribution of ratings, it's difficult to determine the exact level of satisfaction. It's possible that there are a few extremely positive or negative reviews that heavily influence the average rating. To gain a more comprehensive understanding of customer satisfaction, it would be helpful to analyze the distribution of ratings and read through some of the reviews. This can provide insights into specific aspects of the products that customers appreciate or areas where improvements can be made. Based on the available data, my advice would be to continue monitoring customer feedback and reviews closely. Identifying any recurring themes or issues mentioned in the reviews can help improve the overall customer experience. Additionally, engaging with customers by responding to their reviews and addressing their concerns can demonstrate a commitment to customer satisfaction and potentially lead to positive word-of-mouth recommendations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is primarily associated with rugby, as it was mentioned three times in relation to this sport. The top three users mentioned are "son" with four mentions, followed by two instances of "undefined." Similarly, the top three places to use the product are hard ground with two mentions, followed by grass and grassy field with one mention each. From this analysis, we can draw a few conclusions and make some suggestions about the customer profile. Firstly, the fact that rugby is the most frequently mentioned usage of the product indicates that the target audience is likely rugby players or enthusiasts. This suggests that the product may be specifically designed for rugby-related activities. Secondly, the mention of "son" as the top user could imply that the product is popular among younger individuals, possibly teenagers or young adults. However, the presence of "undefined" as the second most mentioned user indicates that there may be some missing or incomplete data, making it difficult to draw definitive conclusions about the customer profile. To gain a better understanding of the customer profile, it would be beneficial to gather more comprehensive data, such as age ranges, gender, and specific needs or preferences of the users. Conducting surveys or interviews with rugby players or enthusiasts could provide valuable insights into their requirements and expectations from the product. Additionally, it would be helpful to explore marketing strategies that target rugby communities, such as partnering with rugby clubs, sponsoring rugby events, or leveraging social media platforms popular among rugby players. This would allow for more targeted advertising and engagement with the intended customer base. In summary, the analysis suggests that the product is associated with rugby and is likely popular among younger individuals. However, further research and data collection are necessary to develop a more accurate customer profile and tailor marketing efforts accordingly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, sole of the shoe, product sizing, boot, spike tighter wrench. The most mentioned elements about shoe are narrow fitting(12.50%), have a blister from them on the first day(12.50%).
The top 5 positive reviews are boot, ankle support, cleat, studs/ cleat, build quality. The most mentioned elements about boot are fit well(18.18%), comfortable(9.09%).
narrow fitting12.50%
have a blister from them on the first day12.50%
sole of the shoe12.50%
product sizing12.50%
spike tighter wrench12.50%
fit well18.18%
ankle support9.09%
studs/ cleat9.09%
build quality9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Rugby category has a mix of both positive and negative aspects. The top pro aspect mentioned most is the boot, which suggests that consumers value the quality and performance of the footwear. On the other hand, the top con aspect mentioned most is the shoe, which could indicate that there are issues with the fit or comfort of the shoes. Looking at the top 5 cons mentioned, it appears that there are several issues related to the footwear, including sizing, sole, and ankle support. Additionally, there are concerns about the build quality of the product, which could impact its durability and longevity. To improve product development and selection in this category, it may be helpful to focus on addressing the most common cons mentioned by consumers. This could involve improving the fit and comfort of the shoes, as well as addressing any issues related to sizing and build quality. Additionally, it may be beneficial to gather more feedback from consumers to better understand their needs and preferences when it comes to Rugby footwear. By doing so, companies can develop products that better meet the needs of their target audience and improve overall customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it appears that customers in the Rugby category are primarily motivated by brand reputation when making purchasing decisions. This suggests that they place a high value on the perceived quality and reliability of the products they buy, and are likely to be loyal to established brands in the market. In terms of product features, it seems that the product description is the top feature that customers are looking for. This suggests that they are interested in detailed information about the product, including its specifications, features, and benefits. They may also be looking for reviews and ratings from other customers to help them make an informed decision. To optimize an Amazon listing for this category, it would be important to focus on building a strong brand reputation through customer reviews and ratings. It would also be important to provide detailed and accurate product descriptions that highlight the key features and benefits of the product. Additionally, including high-quality images and videos can help to showcase the product and provide customers with a better understanding of what they can expect. Finally, offering competitive pricing and promotions can help to attract customers and encourage them to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
decent quality1
good quality

Based on the limited information provided, it seems that customers in the Rugby category have a basic expectation of decent quality products. However, there is not enough information to determine what other expectations customers may have. To better understand customer expectations in this category, sellers should conduct market research to gather feedback from customers. This can be done through surveys, focus groups, or social media listening. By understanding what customers want and need, sellers can prioritize product development efforts to meet those expectations. In terms of marketing promotion factors, sellers should focus on highlighting the quality of their products. This can be done through product descriptions, customer reviews, and social media posts. Additionally, sellers should consider partnering with influencers or athletes in the Rugby community to promote their products. Overall, it is important for sellers in the Rugby category to prioritize product quality and customer feedback in order to meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The boots are great value for price. The seller was very good as well. Thanks
ExcellentJul. 2022
Nice and good rugby shoes
Decent shoeOct. 2021
No sole support. Decent otherwise
Eric H.
Boots fit great! Never gave me a blister or anything while breaking them in. Super comfortable and well padded.
Tight fit.Dec. 2022
I ordered one size bigger. Shoe is narrow and a tight fit. Never heard of "synthetic leather" as described in picture and got curious and ordered. This stated "synthetic leather" doesn't feel like leather at all. Feels like hard rubber sort of like what clogs are made of. Be cautious of the term "synthetic leather".
Got it for my son who plays and he really enjoys them . Another far more experienced player noticed them and got a pair for himself
Not worth itAug. 2022
The badge doesn’t look nothing like the original
Liked everything! Size XXL seemed a little smaller than usual. ok.
Great Jersey.Nov. 2021
Delivery time was excellent. Showed up way earlier than predicted. Love the fit. It's made by Asics. Really happy, worth the price and will definitely recommend. I'm 6ft 214lbs. And an XXL fit me perfectly. Just tight enough to show some pecs and arms.

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