Rum product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kraken Black Spiced Rum Liquor, 1.75L, 94 Proof
Dark Jamaican Rum
Enliven Luxury Invigorating Geranium & Mountain Pepper 500 ml
ArKay Alcohol Free Rum | Make Great Zero Proof Cocktails | Rum Alternative | Make the Next Round ArKay | Since 2011
Amoretti Butter Rum Compound, 8 Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the rum product in question has a relatively high customer satisfaction rating, with an average rating of 4.13 out of 5 and a total of 33 reviews. This suggests that customers who have purchased and tried the product have generally been pleased with their experience. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that the sample size of 33 reviews is not large enough to be truly representative of all customers who have purchased the product, and there may be other factors at play that are not reflected in the data. That being said, if you are considering purchasing this rum product, it may be a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to consider trying the product for yourself to see if it meets your own personal preferences and expectations. Overall, while the data suggests that this rum product has a relatively high level of customer satisfaction, it's important to approach any purchase decision with a critical eye and to do your own research to ensure that the product is right for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is holiday, the most common location is deck, the most common behavior is cocktail . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a type of rum that is often used to make cocktails, particularly those that include coconut rum. The top users of the product are a husband and wife, suggesting that the product may appeal to couples who enjoy drinking together. The top place to use the product is on a deck, which could indicate that the product is popular for outdoor gatherings or parties. However, there is also a significant amount of undefined mentions in the data, which makes it difficult to draw firm conclusions about the customer profile. It's possible that the product appeals to a wide range of people and is used in a variety of settings, but more data would be needed to confirm this. Based on the available data, some suggestions for the customer profile could include: - Couples who enjoy drinking together and may be interested in trying new cocktail recipes - People who enjoy outdoor gatherings and may be looking for a refreshing drink to serve on their deck or patio - Fans of coconut rum who are looking for a high-quality product to use in their favorite cocktails Overall, more data would be needed to fully understand the customer profile and how to market the product effectively. However, the available data suggests that the product may appeal to a wide range of people who enjoy rum-based cocktails and outdoor gatherings.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are top, bottle. The most mentioned elements about top are emptied part of the drink(50.00%).
The top 1 positive reviews are bottle. The most mentioned elements about bottle are good(100.00%).
emptied part of the drink50.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards Rum is mixed. The top con aspect mentioned most is not clear as it is listed as "top 50.00%". However, the top 5 cons of vacuum are related to the bottle, which suggests that there may be issues with the packaging or design of the bottle. On the other hand, the top pro aspect mentioned is the bottle, which could indicate that consumers appreciate the design or functionality of the bottle. It is difficult to provide specific suggestions for product development and selection without more information about the specific cons and pros mentioned. However, if the issues with the bottle are significant, it may be worth exploring alternative packaging options or redesigning the bottle to better meet consumer needs. Additionally, it may be helpful to gather more detailed feedback from consumers to better understand their preferences and pain points related to Rum.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the data provided, it seems that customers are motivated to buy rum for a variety of reasons, including its taste, quality, and price. However, the top feature that influences their decision to purchase is the product description. This suggests that optimizing the product description on Amazon listings is crucial for driving sales in the rum category. Some suggestions for optimizing the product description could include highlighting the unique flavor profile of the rum, emphasizing its quality and craftsmanship, and providing information about the distillery or brand history. Additionally, including high-quality images and customer reviews can also help to increase buyer confidence and drive conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
description clear1
description more clear usage

Based on the customer expectations mentioned, it seems that clarity in product description and availability of discounts are important factors for customers when it comes to purchasing rum. However, there is also an undefined expectation, which could mean that there are other factors that customers consider important but have not been explicitly mentioned. To address the need for clear product descriptions, sellers should ensure that their product information is accurate, detailed, and easy to understand. This could include information about the type of rum, its flavor profile, and any unique characteristics that set it apart from other rums. Providing this information can help customers make informed decisions about which rum to purchase. Offering discounts is another way to attract customers and increase sales. Sellers could consider offering discounts on certain types of rum or during specific times of the year, such as holidays or special events. This could help to incentivize customers to try new rums or purchase larger quantities. As for the undefined expectation, sellers could conduct market research to better understand what other factors customers consider important when purchasing rum. This could include factors such as brand reputation, packaging, or sustainability practices. By understanding these additional factors, sellers can prioritize product development and marketing efforts accordingly. In terms of marketing promotion factors, sellers could consider using social media platforms to showcase their rums and engage with customers. They could also partner with influencers or bloggers in the food and beverage industry to promote their products. Additionally, offering tastings or hosting events could help to generate buzz and increase brand awareness. Overall, by prioritizing clear product descriptions, offering discounts, and understanding additional customer expectations, sellers can better meet the needs of their customers and increase sales in the rum category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

AG in VA
Product received in extremely poor condition. The box was wet and smelled like coconut so I knew it was bad. One bottle is completely empty with the top broken and the other one has a broken top as well.
Caprice I
PurchasedEarly review
Pass...Jan. 2021
I really wanted to like this, but no. And full disclosure, I am not a huge coconut fan. I just havent had alcohol since 1993 and am trying all the new non alcoholic spirits since they have begun to come out. This tasted, smelled and felt like watered-down sunscreen. It would probably be really good in a frozen mock pina colada but I was looking for more "rum and coke." The bottles are really cute and nice though. I poured both out and put some fairy lights in the bottles and placed them out on my deck.
Faith Hughes
If you don't want alcohol this is a fantastic alternative
Great packaging. Tastes great 👍
This was a very flavorful coconut nonalcoholic liqueur straight out of the bottle. Very strong coconut taste with no artificial sweetener aftertaste. It is thick, almost like a syrup but it mixed well with juice. You could drink it straight but it would go too fast. It came just in time for the Holidays because not everyone wants alcohol or the calories that come with it. The bottle was smaller than I thought but I wasn’t paying attention to the ounces when I bought it, just the picture. Would buy again.
I got this as a substitute for Malibu rum to give my kidneys and liver a break, and it tastes wonderful. As other reviews have noted, it's thicker and more coconutty, but if you like the coconut rum enough to buy this, that's probably a positive for you. I mix it with fruit juices and it's great. The only con is the price - $25 for 750ml (25oz) seems really steep - the regular Malibu rum is 11.99 for the same quantity at my local store. It seems to be in short supply right now, but I'm hoping that going forward there are discounts available either here or elsewhere. My review score is solely for the quality of the product - whether that quality is worth the price is going to be up to you.
This tastes just like, Malibu Coconut rum
Grandma Smith
Tastes like very expensive flavored water with alot of sugar added
Awful!! Received two empty bottles and one very sticky coconut box. Literally not a single drop of liquid. Bottles can’t be returned and now I am just stuck with a mess. VERY disappointed.
PurchasedEarly review
Didnt care for product. Couldnt taste rum nor coconut. Disappointed.

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