Running product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the running product in question has an average rating of 4.5 out of 5, based on a total of 4717 reviews. This indicates a relatively high level of customer satisfaction with the product. With such a high average rating, it suggests that the majority of customers who have purchased and reviewed the running product have had a positive experience. This is a good sign, as it indicates that the product is meeting or exceeding customer expectations. Considering the category is running, it's important to note that customer satisfaction in this particular niche can be quite subjective. Different individuals have varying preferences and requirements when it comes to running gear. Therefore, it's impressive to see such a high average rating, as it suggests that the product is likely meeting the needs of a significant portion of the running community. Based on this data, my advice would be to continue focusing on maintaining the high level of customer satisfaction. It's crucial to consistently deliver a quality product that meets the expectations of runners. Additionally, it would be beneficial to encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Furthermore, it would be wise to analyze the reviews in more detail to identify any common themes or areas for improvement. This can help in refining the product and addressing any potential issues that customers may have encountered. By actively listening to customer feedback and continuously striving to enhance the product, you can further solidify customer satisfaction and potentially attract even more positive reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is school, the most common behavior is run . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is primarily associated with the category of running. The top two usages of the product are running (58 mentions) and walking (26 mentions), indicating that it is popular among individuals who engage in these activities. In terms of the customer profile, the top three users mentioned are son (1020 mentions), kid (462 mentions), and daughter (417 mentions). This suggests that the product is commonly used by children, particularly sons. It is important to note that the term "kid" is a more general reference and could include both sons and daughters. When considering the places where the product is used, the top three locations mentioned are school (230 mentions), family camp (2 mentions), and playground (13 mentions). This implies that the product is frequently used in school settings, indicating its relevance for physical education classes or extracurricular activities. The limited mentions of family camp and playground suggest that these locations might not be the primary focus for product usage. Based on this analysis, the customer profile for this product seems to be parents or guardians who purchase it for their children, particularly sons, with a primary intention of using it for running and walking activities, mainly in school settings. To further cater to this customer profile, it would be beneficial to emphasize the product's durability, comfort, and safety features, as well as its suitability for various running and walking exercises. Additionally, marketing efforts could be directed towards schools and physical education departments to highlight the product's benefits and encourage adoption.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, velcro, fit, bottom of the shoe, string. The most mentioned elements about shoe are start to fall apart(2.31%), rip on the second day of use(0.50%).
The top 5 positive reviews are shoe, color, velcro, design on the shoe, look of these. The most mentioned elements about shoe are comfortable(12.62%), good(5.84%).
start to fall apart2.31%
rip on the second day of use0.50%
a bit heavy for a toddler0.10%
do not come with the velcro closure at the top0.10%
bottom of the shoe0.90%
good quality5.11%
look good3.23%
good look2.71%
design on the shoe0.21%
look of these0.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the shoe aspect is the most important factor for both pros and cons in the running category. The top 1 con aspect mentioned most is shoe, and the top 1 pro aspect mentioned most is also shoe. This suggests that the quality and design of the shoe is crucial for runners. The top 5 cons mentioned for the vacuum are shoe, velcro, fit, bottom of the shoe, and string. These cons suggest that runners are looking for shoes that fit well, have a durable bottom, and do not have any annoying features like velcro or strings. On the other hand, the top 5 cons mentioned for the tip are shoe, color, velcro, design on the shoe, and look of these. These cons suggest that runners are looking for shoes that not only perform well but also look good and have a pleasing design. To improve product development and selection in the running category, companies should focus on creating shoes that have a comfortable fit, durable bottom, and a pleasing design. They should also consider incorporating features that runners find useful, such as breathable materials or shock-absorbing soles. Additionally, companies should pay attention to the color and overall look of the shoe, as this is also an important factor for runners. By addressing these concerns, companies can create products that meet the needs and preferences of runners and improve their overall satisfaction with the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this running product due to its product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the product, which helps customers make informed purchasing decisions. Some reasons why product description is the top feature for buyers in this category could include: 1. Information: Customers want to know the specific details about the product, such as its materials, design, and performance features. A comprehensive product description can provide this information, helping customers understand what they are buying. 2. Fit and suitability: In the running category, customers may be looking for products that meet their specific needs, such as shoes with proper arch support or clothing with moisture-wicking properties. A detailed product description can highlight these features, ensuring customers find the right product for their requirements. 3. Differentiation: With numerous options available in the running category, a well-crafted product description can set a particular product apart from its competitors. By highlighting unique features or benefits, customers are more likely to choose that product over others. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on product details: Ensure that the product description provides comprehensive information about the product, including its key features, materials, sizes, and any other relevant details. This will help customers understand the product better and make an informed decision. 2. Use clear and concise language: Write the product description in a way that is easy to understand and avoids technical jargon. Use bullet points or subheadings to break down information into digestible chunks, making it easier for customers to scan and find the details they are looking for. 3. Highlight unique selling points: Identify the unique features or benefits of the product and emphasize them in the product description. This will help differentiate the product from competitors and attract customers who are specifically looking for those features. 4. Include customer reviews: Incorporate positive customer reviews or testimonials in the product description. This adds social proof and builds trust among potential buyers, increasing the likelihood of a purchase. By optimizing the product listing with these suggestions, you can enhance the product's appeal, improve customer understanding, and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long14
last long
last longer
decent quality9
good quality
good quality5
good quality
elastic lace4
stretchy lace
elastic laces no tie
hold up4
hold up
hold up good
durable shoe4
toe durable
more durable shoe
shoe hold up good
sturdy shoe
longer lasting4
last longer

Analysis of Customer Expectations for Running Category: Based on the customer feedback provided, it is clear that there are a few key expectations for running products in this category. The most frequently mentioned expectation is the inclusion of elastic lace, which suggests that customers value convenience and ease of use when it comes to putting on and taking off their running shoes. This could be due to the desire for a quick and hassle-free experience during their runs. Another expectation mentioned is the ability for the shoes to accommodate a range of sizes, specifically going up 2 to 1/2 sizes. This indicates that customers are looking for flexibility in fit, possibly to account for foot swelling during long runs or to accommodate different sock thicknesses. It's important for sellers to consider offering a variety of sizes and ensuring that their products have adjustable features to cater to these needs. Lastly, customers mentioned the desire for a secure velcro closure. This suggests that they value stability and support during their runs, as a secure closure can help prevent the shoes from coming loose or causing discomfort. Sellers should prioritize designing shoes with reliable and durable velcro closures to meet this expectation. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Elastic Lace: Sellers should prioritize incorporating elastic laces into their running shoe designs. This feature can enhance convenience and ease of use, providing a competitive advantage in the market. Emphasize the time-saving aspect and stress the convenience of not having to tie and untie shoelaces. 2. Size Flexibility: Focus on offering a wide range of sizes, including half sizes, to cater to customers' varying needs. Highlight the ability of the shoes to accommodate foot swelling or different sock thicknesses, ensuring a comfortable fit for every runner. 3. Secure Velcro Closure: Invest in developing shoes with a reliable and secure velcro closure system. Promote the stability and support provided by this feature, emphasizing the reduced risk of shoes coming loose during runs. Highlight the convenience of a secure closure that doesn't require tying or adjusting. 4. Comfort and Performance: Emphasize the overall comfort and performance of the running shoes. Highlight features such as cushioning, breathability, and durability to attract customers who prioritize these aspects in their running footwear. 5. Testimonials and Reviews: Leverage positive customer testimonials and reviews to build trust and credibility. Encourage satisfied customers to share their experiences, showcasing the benefits of the product and its ability to meet customer expectations. 6. Targeted Marketing: Tailor marketing campaigns to reach the running community. Collaborate with influencers, running clubs, and fitness communities to promote the product. Utilize social media platforms and running-related websites to engage with the target audience effectively. By prioritizing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs of their target audience and gain a competitive edge in the running category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Hermosas y buena calidad
Great shoes for the money. My kid loves em Luckily they are at that age they don't care about name brands as long as it looks cool and is comfortable they'll wear them. I do suggest going down one size from what it says. I bought the size my kid wears and it's a little big.
Poor qualityApr. 2021
Cute shoes but the Velcro peeled apart less than a month since we got them. Poor quality.
Megan F
We usually buy pumas but tried these to help save $ and they are great!good quality and my son likes them a lot.
Anna Susi
Good shoeAug. 2021
Ran a little wide
Was abour to return it, but i noticed that my son loved it at the first sight🤣 then i changed my mind. This is not the best purchase ever, but...
I got these for my son who typically uses boots but, enjoys running and needed something for PE at school. Color is vibrant, fits well length wise, survived rainy weather with no smell. Son says they are comfortable and they are good for running. They lost a star for me because they stretched out! The first day they fit perfect, the 2nd they are stretched out. I have to help him pull the velcro because they are to loose when he tries to. Overall I'd buy again but, they are a bit bigger then I was expecting.
Still getting used to them !
My son loves these shoes but they fell apart so quickly. I had to replace the insole in them after a month or two and now they need to be replaced again. The bottom of the sole is coming off and the front toe area is thinning. I don't think he's uncommonly tough on them, given they're made and marketed for little boys. But either way, they don't last, even if they are comfortable and cute.
TRASH!!!!!Apr. 2022
After 1 month, the bottom of the shoe fell off! I need a refund!!

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