Running Board Lights product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
No Image
Average Ratings
4.2
Total Reviews
2,400
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Running Board Lights on Amazon is 4.22, with a total of 2400 reviews. This indicates that overall, customers are relatively satisfied with these products. A rating of 4.22 suggests that the majority of customers have had positive experiences with Running Board Lights. However, it's important to note that individual preferences and expectations may vary, so it's always a good idea to read through some of the reviews to get a better understanding of the specific features and performance of the products. Considering the high number of reviews, it's likely that there is a wide range of options available in the Running Board Lights category on Amazon. To ensure customer satisfaction, it would be advisable to carefully read the product descriptions, compare different brands and models, and pay attention to customer reviews that highlight specific features or issues. Additionally, it's worth considering the credibility of the reviews. Some customers may leave biased or inaccurate feedback, so it's important to look for reviews from verified purchasers or those that provide detailed information about their experience. In conclusion, the average rating of 4.22 and the significant number of reviews indicate that customers generally have a positive experience with Running Board Lights on Amazon. However, it's always recommended to do thorough research, read reviews, and compare different options to find the best product that suits your specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Running Board Lights product is most commonly associated with the top three users: friend, husband, and son. This suggests that the product may be popular as a gift item for male friends and family members. In terms of usage, the product is most commonly associated with being used in cars, trucks, and other motor vehicles. This suggests that the product may be popular among individuals who frequently use their vehicles and may be looking for a way to enhance their vehicle's appearance or functionality. The fact that gift giving is one of the top usage categories for the product suggests that it may be a popular item for special occasions such as birthdays, holidays, or other celebrations. Additionally, the fact that reverse light usage is also a top category suggests that the product may be popular among individuals who are looking for a way to improve their vehicle's safety and visibility. Based on this data, it may be beneficial for the company to target their marketing efforts towards individuals who frequently use their vehicles, particularly men who may be looking for a gift for a friend or family member. Additionally, highlighting the safety benefits of the product, such as improved visibility, may also be an effective marketing strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are light, adhesive, bulb, wire, product. The most mentioned elements about light are are not very bright(0.84%), bright(0.56%).
The top 5 positive reviews are light, bulb, install, product, picture. The most mentioned elements about light are bright(6.76%), good(4.28%).
Cons
light10.64%
are not very bright0.84%
bright0.56%
dim0.56%
fell off in 2 day0.56%
flicker0.56%
adhesive7.28%
bulb5.88%
wire5.60%
product4.48%
Pros
light19.37%
bright6.76%
good4.28%
easy to install2.70%
look good1.35%
good quality0.90%
bulb6.76%
install6.31%
product5.63%
picture3.83%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect of Running Board Lights is their weight, with light being mentioned in both the top 1 and top 5 cons. Additionally, adhesive, bulb, wire, install, and picture are also mentioned as cons, indicating that there may be issues with the installation process and the quality of the product. On the positive side, the top 1 pro aspect mentioned most is also light, suggesting that the weight of the product may be a selling point for some customers. However, it's worth noting that the percentage of positive mentions is lower than that of the negative mentions, indicating that there may be room for improvement in this category. To improve the product, manufacturers could focus on addressing the common cons mentioned in the data, such as improving the adhesive and bulb quality, and making the installation process easier. Additionally, they could consider adding more features or benefits to the product to make it stand out from competitors. When selecting a Running Board Light product, customers should pay attention to the weight, adhesive quality, and installation process. They should also consider the overall quality of the product and any additional features or benefits it may offer. By doing so, they can ensure that they are getting a product that meets their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others2
design1
fit1
functionality1
look different1

Based on the data provided, it seems that customers primarily buy Running Board Lights based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the lights, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Information: Customers want to know exactly what they are buying, and a comprehensive product description provides them with the necessary details about the lights, including their design, brightness, installation process, and compatibility. 2. Functionality: Customers may be looking for specific features or functionalities in their running board lights, and a detailed product description can highlight these aspects, such as different lighting modes, waterproof capabilities, or wireless control options. 3. Differentiation: Running board lights may have various brands and models available, and a well-crafted product description can effectively differentiate one product from another, showcasing unique selling points and advantages. Based on this information, here are some suggestions for optimizing the Amazon listing: 1. Detailed Descriptions: Ensure that the product description is thorough, highlighting all the key features, benefits, and specifications of the running board lights. Use bullet points, headings, and clear formatting to make it easy for customers to scan and understand the information. 2. High-Quality Images: Include high-resolution images that showcase the lights from different angles, demonstrating their design, brightness, and installation process. Images can help customers visualize the product and make a more informed decision. 3. Customer Reviews: Encourage customers to leave reviews after purchasing the running board lights. Positive reviews can enhance the product's reputation and credibility, further influencing potential buyers. 4. Competitive Pricing: While price was mentioned as a factor, it is not the primary motivator for customers in this category. However, it is still important to ensure that the running board lights are competitively priced compared to similar products in the market. By focusing on these optimization strategies, you can enhance the product's visibility, attract more customers, and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
last longer
big brighter12
brighter
4 last6
last
A strong adhesive would be better.4
adhesive good
adhesive hold
good adhesive
good adhesive tape
brighter4
brighter
long last4
long last
Adhesion could be better2
adhesion good
adhesion strong
help2
help
will not die2
will not die
work2
work

Analysis of Customer Expectations for Running Board Lights: Based on the mentioned customer expectations, it is clear that durability and longevity are the most important factors for customers in this category, with 15 mentions. Customers want running board lights that can withstand various weather conditions and last for a significant period of time. This indicates that sellers should prioritize developing products that are built to be long-lasting and durable. The second most mentioned expectation, with 12 mentions, is for the lights to be big and brighter. Customers want running board lights that provide excellent visibility and enhance the overall appearance of their vehicles. Therefore, sellers should focus on developing products that offer high brightness levels and have a larger size to meet these expectations. Lastly, 6 mentions were made regarding the desire for running board lights that can last for a long time, specifically 4 years. This suggests that customers are looking for lights that have a reasonable lifespan and can be relied upon for an extended period. Sellers should consider this expectation when designing and manufacturing their products. Suggestions for Product Development Prioritization: 1. Durability and Longevity: Given the high number of mentions for long-lasting lights, sellers should prioritize developing products that are built to withstand harsh weather conditions and have a longer lifespan. This could involve using high-quality materials, implementing effective sealing techniques, and conducting thorough testing to ensure durability. 2. Brightness and Size: Customers have expressed a desire for big and brighter lights. Sellers should focus on developing running board lights that offer high brightness levels, ensuring excellent visibility for both safety and aesthetic purposes. Additionally, increasing the size of the lights can help meet customer expectations in terms of appearance and functionality. 3. Lifespan: While not as frequently mentioned, the desire for lights that last for a specific period (4 years) should still be considered. Sellers can prioritize product development by conducting research and implementing technologies that extend the lifespan of the lights, such as using energy-efficient LEDs and optimizing power management systems. Marketing Promotion Factors: 1. Highlight Durability: In marketing campaigns, emphasize the durability and longevity of the running board lights. Showcase the materials used, any certifications or testing conducted, and customer testimonials that highlight the product's ability to withstand various conditions. 2. Showcase Brightness and Size: Use visuals and descriptions to showcase the brightness and size of the lights. Demonstrate how they enhance the appearance of vehicles and provide improved visibility, both during the day and at night. 3. Warranty and Customer Support: Offer a warranty that aligns with customer expectations for longevity. Additionally, provide excellent customer support to address any concerns or issues that may arise, further reinforcing the product's durability and customer satisfaction. By prioritizing product development based on customer expectations and effectively promoting the key factors, sellers can better meet the needs and desires of customers in the Running Board Lights category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ray
Purchased
Great lights! To avoid windows going up and down intermittently after install, be sure to plug them in firmly. Even though they may not click in, try to push them in as far as they will go to avoid issues later. And if you need to take them out, for whatever reason, know that they are a little harder coming out than they are going in. Wiggle from side to side as you’re pulling down on them and they will come out.
Leigha Marney
Purchased
Love it!Dec. 2022
I love it so much! I get super geeked when I open the doors. Lol The projection is super bright and looks awesome. I see ppl complaining that the instructions are not in English and they aren't, but they're available right here, in the product description and images. Also, do Not use the adhesive that it comes with. It will not stay. I suggest a strong, double-sided clear tape. Mine have been mounted for about 2 weeks now in very cold weather and haven't budged yet. I bought 2 sets, for all four doors. That's how nerdy I am. 😁🤓🥰
Nadeem Zaidi
Purchased
I rented a Mustang a few years ago that had this feature and loved it ever since. These were delivered in a couple of days, installed in 3 mins and look really slick!
Working as expected
Yehia
Purchased
Love itJan. 2022
Good Light
Great upgradeAug. 2021
To be honest, these should come standard in all Teslas. The light is very bright compared to the stock puddle lights and the logo is very clear. It makes the car stand out every time you open the door. Installation was easy and plug-n-play and definitely worth it.
David
Purchased
Excellent upgrade for your TESLA my model X is instantly transformed l. Giving it an instant style, class and high look that any TESLA deserves so if you looking to take your vehicle to the next level you need these lights. YES they look that good and you will be extremely satisfied that you did.
L Chan
Purchased
A+Sept. 2020
Works great!
Works greatAug. 2022
Works greats thanks
Mister E.
Purchased
Sorry to say but I could not get these lights to adhere to anything. I tried sticking them to plastic parts of my vehicle bumper, and to chrome metal components. They just would not stick! As a result of them not sticking the lights hhave not been installed. What a bummer!

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