Running Boards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Running Boards product in question has a high level of customer satisfaction. With an average rating of 4.48 out of 5 and a total of 4500 reviews, it's clear that many customers have purchased and enjoyed this product. As an AI language model, I don't have access to the specific product details or customer feedback, but based on the data provided, it's safe to say that this Running Boards product is likely a good choice for those in the market for such an item. If you're considering purchasing this product, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, be sure to consider your own needs and preferences when making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is winter lol, the most common location is truck, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the wife, husband, and kid, with the wife being mentioned the most (79 mentions), followed closely by the husband (71 mentions), and the kid (28 mentions). This suggests that the product appeals to a family-oriented customer base, where all members of the family are involved in using the product. In terms of the top three places to use the product, the truck is mentioned the most (496 mentions), followed by the jeep (81 mentions), and then vehicles in general (40 mentions). This indicates that the product is primarily used in larger vehicles, particularly trucks and jeeps. It is worth noting that the mention of vehicles in general suggests that the product may have a versatile application across different types of vehicles. Regarding the top two usages of the product, it is mentioned as a gift to give (23 mentions) and for steps (17 mentions). This implies that the product is not only used for practical purposes, such as providing steps for easier access to the vehicle, but also considered as a potential gift option. This suggests that the product has a broad appeal and can be seen as both functional and desirable. Based on this analysis, the customer profile for this product can be described as a family-oriented individual who owns a truck or a jeep. They value practicality and convenience, as indicated by the usage of the product as steps. Additionally, they may also consider the product as a potential gift option, indicating a desire for both functionality and aesthetics. To further cater to this customer profile, it would be beneficial to emphasize the family-friendly aspects of the product in marketing campaigns. Highlighting the convenience and safety features, particularly for children, could resonate well with this target audience. Additionally, showcasing the product's versatility across different types of vehicles and promoting it as a thoughtful gift option could help attract more customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are instruction, paint, step, direction, hardware. The most mentioned elements about instruction are not clear(1.52%), suck(1.30%).
The top 5 positive reviews are product, step, install, instruction, running board. The most mentioned elements about product are solid(5.52%), good quality(4.89%).
not clear1.52%
wrong about the distance between the hole0.22%
good quality4.89%
easy to install3.63%
look good1.74%
good look0.47%
running board5.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Running Boards category has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the running boards. However, the top con aspect mentioned most is instruction, which indicates that customers may have difficulty installing or using the product. Other cons mentioned include issues with paint, step, direction, and hardware, while other pros were not mentioned as frequently. This suggests that while the product itself may be of good quality, there may be room for improvement in terms of installation instructions and other aspects of the product design. To address these issues, product development and selection should focus on improving the installation process and ensuring that instructions are clear and easy to follow. Additionally, addressing any issues with paint, step, direction, and hardware could help improve customer satisfaction and increase sales. Overall, it is important to listen to customer feedback and make changes accordingly to ensure that the Running Boards category continues to meet customer needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
love the finish1

Based on the data provided, it seems that customers primarily buy running boards based on the product description, followed by price and advertising attraction. The product description being the top feature suggests that customers are highly influenced by the information provided about the running boards. There could be several reasons why the product description is the most important feature for buyers in this category. Firstly, running boards come in various styles, sizes, and materials, so customers rely on the product description to understand the specific features and benefits of each option. They want to ensure that the running boards they choose are compatible with their vehicle and meet their requirements. Additionally, customers may be looking for specific functionalities or design elements in running boards, such as non-slip surfaces, easy installation, or durability. The product description helps them assess whether the running boards meet their expectations in terms of quality and performance. Based on this information, optimizing the Amazon listing for running boards should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the running boards, such as dimensions, materials, weight capacity, and any unique features. Be specific and transparent to help customers make informed decisions. 2. Highlight key benefits: Emphasize the advantages of the running boards, such as improved vehicle access, added safety, or enhanced aesthetics. Clearly communicate how the product can enhance the customer's experience. 3. Use high-quality images: Include multiple high-resolution images that showcase the running boards from different angles. This allows customers to visualize the product and assess its design and quality. 4. Incorporate customer reviews: Display positive customer reviews that highlight the product's strengths and address any potential concerns. This helps build trust and credibility among potential buyers. 5. Optimize keywords: Research and include relevant keywords in the product title, description, and bullet points to improve search visibility and attract the right audience. By focusing on these optimization strategies, sellers can effectively communicate the value of their running boards and increase the likelihood of attracting and converting potential customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
built-in lock5
locking pin
lock pin
hold up5
hold up
wider around3
wider make
4 last3
big wider3
2 year2
couple year
three year
clean off rust2
do not rust

Based on the customer expectations mentioned, it seems that customers are looking for running boards that are wider, adaptable to fit a Jeep Wrangler, and have a built-in lock. The desire for wider running boards suggests that customers are looking for a product that provides more surface area for their feet, which can improve safety and comfort when entering and exiting the vehicle. The need for adaptability to fit a Jeep Wrangler indicates that customers are looking for a product that is specifically designed for their vehicle, which can improve the overall aesthetic and functionality of the running boards. The demand for a built-in lock suggests that customers are looking for a product that provides added security for their vehicle. To prioritize product development, sellers should focus on creating running boards that meet these specific customer expectations. This could involve designing wider running boards that are specifically tailored to fit a Jeep Wrangler and include a built-in lock. Additionally, sellers should consider marketing these features prominently in their product descriptions and advertising campaigns to attract customers who are looking for these specific features. In terms of marketing promotion factors, sellers should consider highlighting the safety and comfort benefits of wider running boards, the aesthetic and functional benefits of adaptability to fit a Jeep Wrangler, and the added security benefits of a built-in lock. They could also consider offering promotions or discounts to customers who purchase running boards that meet these specific expectations. By prioritizing product development and marketing efforts around these customer expectations, sellers can better meet the needs of their target audience and improve their overall sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Bump stepAug. 2020
It was as expected!
Mark D. Walls
PriceJul. 2019
Great step.
Carol O.
liked it my husbands truck is so high could not get in it from the back, the step up works great.
jeff t.
this is a nice extra step to have for a truck. I extended mine out a little to detour tail gaters and works awesome
Great ProductJul. 2015
Weathertech makes great products and has great Customer Service.
High qualityJul. 2018
Excellent product, fits and looks good
Five StarsNov. 2014
Saved the rear of my new truck
Five StarsAug. 2016
Works and looks great. Easy installation
These were purchased for my 2016 Ram truck. The product seems to be made of quality materials for an overseas manufacturer... The problem I have with these is that the mounting is weak- my trucks fault, not the steps. The part where it mounts to the pinch weld of the bottom of the body of the truck requires a 3/8 hole but the pinch welded part is probably only 1/2 wide itself. That leaves 1/8 of an inch for the applied weight to be supported. Although there are other mount points that reinforce the step, this area will be subjected to quite a bit of leveraged force as you step up onto the product. I imagine this to be a very weak mount feature. I did not drill holes in the truck to mount them because I am sure these 3/8 inch holes will surely tear loose and subject the area to rust and least of all, unusable foot steps. Unfortunately, I was unable to attempt mounting them for a long time and cannot return them at this point. Just a bit of advise to anyone thinking of purchasing these: Take a good look under your vehicle to ensure you have a good area to mount them. The product provides a short video on how they are to be installed, you should watch it before making a decision to buy. My particular truck simply does not have a good mounting point.
Don’t trust the “Fit Your Vehicle” if you have a Dodge Durango 2000.

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