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Running Boards & Steps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Running Boards & Steps on Amazon is 4.48, which indicates a relatively high level of customer satisfaction. With a total of 5322 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally satisfied with the Running Boards & Steps they have purchased from Amazon. This positive feedback could be attributed to factors such as the quality, functionality, and durability of the products available in this category. Considering the high number of reviews, it is advisable for potential customers to read through a variety of reviews to get a comprehensive understanding of the products they are interested in. This will help them make informed decisions based on the experiences and opinions shared by other customers. Additionally, it would be beneficial for customers to consider their specific needs and preferences when selecting Running Boards & Steps. Different products may offer varying features, styles, and compatibility with different vehicle models. By carefully assessing these factors, customers can choose the most suitable option for their requirements. Overall, the data suggests that customers have generally had positive experiences with Running Boards & Steps purchased from Amazon. By taking the time to read reviews and consider individual needs, customers can increase their chances of finding a product that meets their expectations and enhances their overall satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is truck, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are the husband (104 mentions), wife (91 mentions), and kid (29 mentions). This suggests that the product appeals to a wide range of users within a family setting. In terms of the places where the product is commonly used, the top three mentions are truck (431 mentions), trucks (183 mentions), and car (139 mentions). This indicates that the product is primarily associated with trucks, but it is also used in cars. This information can be valuable for marketing and targeting specific vehicle owners. Regarding the usage of the product, the top two mentions are gift give (35 mentions) and steps (24 mentions). This implies that the product is often given as a gift, possibly indicating its popularity as a practical and useful item. Additionally, the mention of "steps" suggests that the product is used for providing easier access to vehicles. Based on this analysis, we can suggest a customer profile for the product. The target audience could be families who own trucks or cars and are looking for a practical and useful accessory. The product could be marketed as a thoughtful gift option, highlighting its functionality in providing easier access to vehicles. Additionally, it may be beneficial to emphasize the product's durability and safety features to appeal to family-oriented customers. Overall, understanding the top users, places of use, and common usage patterns of the product can help tailor marketing strategies and effectively reach the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are instruction, step, paint, product, hardware. The most mentioned elements about instruction are not clear(1.12%), suck(1.12%).
The top 5 positive reviews are step, product, install, quality, running board. The most mentioned elements about step are solid(8.33%), look good(2.38%).
not clear1.12%
wrong about the distance between the hole0.19%
look good2.38%
good quality1.06%
heavy duty0.26%
running board3.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of Running Boards & Steps has a mixed sentiment. The top con aspect mentioned most is instruction, which suggests that customers may have difficulty understanding how to install or use the product. Additionally, other cons mentioned include issues with the step, paint, product, and hardware. On the other hand, the top pro aspect mentioned most is step, which suggests that customers appreciate the functionality of the product. To improve product development and selection in this category, it may be helpful to focus on improving the instruction aspect of the product. This could include providing clearer instructions or even offering installation services for customers who may struggle with the process. Additionally, addressing issues with the step, paint, product, and hardware could also help improve the overall sentiment of the category. Finally, it may be helpful to conduct further research to identify other aspects of the product that customers appreciate or struggle with, in order to continue improving the product and customer experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
like how it look1

Based on the data provided, it seems that customers primarily buy running boards and steps based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. The product description is likely the top feature because it provides customers with a clear understanding of what they can expect from the product. Some reasons why the product description is the top feature could include: 1. Clarity: A well-written product description helps customers understand the purpose, functionality, and benefits of the running boards and steps. It provides them with the necessary information to make an informed purchasing decision. 2. Differentiation: The product description can highlight unique features or qualities that set the running boards and steps apart from competitors. This helps customers see the value in choosing this particular product over others. 3. Visualizing the product: A detailed product description can help customers visualize how the running boards and steps will look and fit on their vehicle. This can increase their confidence in making a purchase. Based on these findings, some suggestions for Amazon listing optimization could include: 1. Enhance product descriptions: Ensure that the product descriptions are detailed, accurate, and highlight the key features and benefits. Use clear and concise language to effectively communicate the value proposition of the running boards and steps. 2. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This can help customers visualize the product and make an informed decision. 3. Include customer reviews: Positive customer reviews can further validate the product's quality and usefulness. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 4. Optimize keywords: Conduct keyword research to identify relevant search terms that customers might use when looking for running boards and steps. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. By focusing on these optimization strategies, sellers can improve the overall appeal and visibility of their running boards and steps on Amazon, ultimately attracting more customers and driving sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big wider7
longer wider
built-in lock5
locking pin
lock pin
hold up5
hold up
4 last4
wider around3
wider make
2 year ago3
year ago
good latch3
latch secure

Based on the customer expectations mentioned, it seems that the primary concern for buyers in the Running Boards & Steps category is the size and width of the product. Customers are looking for running boards and steps that are big and wide enough to accommodate their needs, whether that be for ease of entry and exit from their vehicle or for added safety and stability while getting in and out. Additionally, some customers are specifically looking for products that can adapt to fit their Jeep Wrangler, indicating a desire for products that are versatile and can be customized to fit specific vehicles. To meet these customer expectations, sellers in this category should prioritize product development that focuses on creating running boards and steps that are wider and more adaptable to fit a variety of vehicles, including the Jeep Wrangler. This could involve investing in research and development to create new materials or designs that can better accommodate these needs. In terms of marketing promotion factors, sellers should emphasize the size and adaptability of their products in their marketing materials and product descriptions. They could also consider offering customization options or bundles that include products specifically designed for the Jeep Wrangler, as this could help attract customers who are specifically looking for products that fit their vehicle. Overall, by prioritizing product development that meets customer expectations for size and adaptability, and by emphasizing these features in their marketing efforts, sellers in the Running Boards & Steps category can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I understand that driving around this will get knocked around and even have dings. But the coat is just peeling off and it looks horrible. I am embarrassed to have it on my jeep! Save your money
I guess it really depends on the vehicle whether it's safe or not to use. On a '22 Honda Odyssey, there is no good place to use it as designed. The van's sliding door area latches are placed in such a way that it is not feasible to use this device. Using the device at the front doors, there is some worrying flex on the door panel and ring latch just by pressing the attached device with my hands. I didn't even try standing on it for fear of the door latch bending and necessitating costly repairs. In the end, it was returned. Someone needs to make a list of vehicles that these devices are safe to use on. :) Three stars given because the device does what it says it does. Two stars lost for the company behind it, in not going out of their way in researching and trying all the different (popular) cars in the market.
Linda Bynum
Extremely please with this product. Exceeds expectations.
Easy enough to install. Chipped paid and a dent were included for free. Rusty, rusty rusty. After 6 months rust everywhere
Loving it!Mar. 2022
Very sturdy and safe. It works with all of my cars so I only needed to have one! It has a textured surface for more grip. Overall it's a great product.
Big red.May 2022
My Big red looks so nice!!! This was very easy to understand and install..
Gregory Davis
Since the Wrangler comes high up off the ground, the step down rock rail works great and this one has a step up as well making it easy to do any work on the roof. If you have a jack stand or box of the right height you can install this by yourself but it is easiest with another person to help hold it while getting the bolts in.
DangerousApr. 2022
You have to carefully lock the step in place or it might accidentally come off. It did for me despite having checked a couple times - apparently, a wrong step undid the lock, I slipped, and I barely caught myself from having the chin hit the roof rail. Furthermore, I saw the door latch bend slightly after a few uses and lifting some heavy items onto the roof rack. I am 195 lbs and this was on a Toyota Highlander 2008.
Great solid running board on our Jeep. Easy to install.

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