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Salmon product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Chicken of the Sea Pink Salmon, Lemon Pepper, 2.5oz (Pack of 12) – Keto Friendly, Gluten Free, High in Omega 3 Fatty Acids & Protein
MW Polar Salmon Fillets, 7.05 Ounce (Pack of 12)
Chicken of the Sea Pink Salmon Skinless & Boneless Pouch, 5 Ounce Pouch (Pack of 12)
Chicken of the Sea Premium Wild-Caught Skinless & Boneless Pink Salmon, 2.5oz (Pack of 12) – Keto, Gluten Free, High in Omega 3 Fatty Acids & Protein
Chef Paul Prudhomme's Magic Seasoning Salmon Magic, 24-Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Salmon category has a high level of customer satisfaction. With an average rating of 4.53 out of 5 and a total of 1662 reviews, it is clear that many customers have had positive experiences with this product. If you are considering purchasing this product, it is likely that you will be satisfied with your purchase. However, it is always important to read through the reviews carefully to ensure that the product meets your specific needs and expectations. If you are a seller in the Salmon category, it is important to maintain a high level of quality and customer satisfaction in order to continue to receive positive reviews and maintain a high BSR. Providing excellent customer service and addressing any issues or concerns promptly can go a long way in ensuring customer satisfaction and positive reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is lunch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are family, husband, and kid. This suggests that the product is likely to be popular among households with a focus on family-oriented meals. The high number of mentions for family indicates that the product is likely to be used for preparing meals that can be enjoyed by the entire family. In terms of usage, the top two mentions are lunch and making salmon. This implies that the product is commonly used for preparing lunchtime meals, with a specific emphasis on salmon dishes. This suggests that the target customer profile could be health-conscious individuals or families who prioritize nutritious and delicious lunch options. When it comes to the places where the product is used, the top three mentions are grocery, pantry, and freezer. This indicates that customers are likely to purchase the product from grocery stores and store it in their pantry or freezer for later use. This information can be useful for marketing and distribution strategies, as it suggests that the product should be readily available in grocery stores and have a long shelf life. Based on this analysis, it is recommended to target families who prioritize healthy and tasty meals, with a particular focus on lunchtime options. Marketing efforts should highlight the versatility of the product in making various salmon dishes. Additionally, ensuring the product's availability in grocery stores and emphasizing its long shelf life can help attract and retain customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are salmon, texture, can, meat, black pepper flavor. The most mentioned elements about salmon are barely pink(1.27%), bland(1.27%).
The top 5 positive reviews are flavor, taste, salmon, portion size, meal. The most mentioned elements about flavor are good(14.06%), rich(3.52%).
barely pink1.27%
cook up dry1.27%
crumble easily1.27%
black pepper flavor1.27%
can not be beat0.39%
portion size7.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in relation to salmon is its presence in vacuum-sealed packaging, accounting for 13.92% of the mentions. Additionally, the top five cons associated with vacuum-sealed salmon are salmon itself, texture, can, meat, and black pepper flavor. On the other hand, the top pro aspect mentioned most frequently is flavor, accounting for 19.53% of the mentions. The top five cons of the tip (presumably referring to a specific product or cooking technique) are flavor, taste, salmon, portion size, and meal. Based on this information, it can be concluded that the flavor of salmon is generally appreciated, as it is the most frequently mentioned positive aspect. However, there are several cons associated with salmon, particularly when it comes to vacuum-sealed packaging. These cons include issues with texture, the presence of cans, meat quality, and black pepper flavor. Additionally, the cons associated with the tip (product or cooking technique) include flavor, taste, salmon, portion size, and meal. To improve product development and selection in the salmon category, it would be beneficial to address the mentioned cons. For vacuum-sealed salmon, efforts could be made to improve texture, reduce the presence of cans, enhance meat quality, and potentially reconsider the black pepper flavor. Regarding the tip, it would be important to focus on improving flavor and taste, ensuring the quality of the salmon, offering appropriate portion sizes, and providing a satisfying meal experience. By addressing these cons and emphasizing the already appreciated flavor aspect, product developers and selectors can work towards creating a more desirable and well-rounded salmon product or cooking technique.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
convenience of the pouch1
good kippered1
just enough for a single sandwich1

Based on the data provided, it seems that the primary motivation for customers to buy salmon is the price, followed closely by the product description. Brand reputation appears to be a less significant factor in the decision-making process. The fact that product description is the top feature suggests that customers are looking for detailed information about the salmon they are considering purchasing. This could include information about the source of the salmon, how it was raised or caught, and any certifications or quality standards it meets. To optimize their Amazon listings for salmon, sellers should focus on providing detailed and accurate product descriptions that highlight the unique features and benefits of their salmon. This could include information about the taste, texture, and nutritional value of the salmon, as well as any special preparation or cooking instructions. In addition, sellers should consider offering competitive pricing to attract price-sensitive customers, and leveraging their brand reputation to build trust and credibility with potential buyers. By focusing on these key factors, sellers can increase their chances of success in the highly competitive salmon market on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large portion2
large portion
taste good
cut down sodium1
less sodium
more subdued1
more subdued
1 2 oz more1
ounces more
14 oz metal can version1
14 oz metal can version
25 % less salt1
less salt
add to
add less salt1
use less salt
add more color1
color add

Analysis of Customer Expectations for Salmon: Based on the customer feedback, there are a few key expectations for the Salmon category. Firstly, one customer mentioned the desire for reduced sodium content. This indicates a growing concern for health-conscious individuals who are looking for healthier options. Secondly, two customers mentioned the preference for large portion sizes. This suggests that customers value getting value for their money and enjoy generous servings. Lastly, one customer mentioned a desire for a more subdued flavor, indicating a preference for a milder taste profile. Suggestions for Product Development Prioritization: 1. Sodium Reduction: Given the customer's request to cut down on sodium, it would be beneficial for sellers to prioritize the development of low-sodium options. This could involve sourcing or producing Salmon with lower sodium content or offering seasoning alternatives that are low in sodium. 2. Portion Size: As customers appreciate large portion sizes, sellers should consider offering various portion options to cater to different preferences. This could include offering family-sized portions or individual servings, allowing customers to choose according to their needs. 3. Flavor Profiles: To cater to customers seeking a more subdued flavor, sellers could consider offering different seasoning options or providing cooking instructions that highlight milder flavors. This could involve using herbs, spices, or marinades that enhance the natural taste of the Salmon without overpowering it. Marketing Promotion Factors: 1. Health Benefits: Highlight the health benefits of low-sodium Salmon options in marketing campaigns. Emphasize how these options can contribute to a healthier lifestyle and appeal to health-conscious consumers. 2. Value Proposition: Promote the large portion sizes as a value proposition, showcasing the generous servings customers can expect. This can attract customers looking for satisfying meals and those who appreciate getting more for their money. 3. Versatility: Highlight the versatility of Salmon in various recipes and cuisines. Showcase different cooking methods and flavor profiles to appeal to a wider range of customers. This can help address the preference for a more subdued flavor by showcasing options that suit different taste preferences. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs and preferences of their target audience in the Salmon category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

YummyApr. 2019
I enjoyed eating the salmon salad that I made with this product.
Sandra J Lind
Bones , Bones and more bones...nuff said
HASept. 2018
Gag worthyJun. 2018
So I ordered this to make salmon patties, but what I found when I opened the can made me gag. The smell was awful. It looked like they just ground up every piece of the fish: skin, bone, cartilage, fins and all. There were actual chunks of things in there that even I didn't recognize...and I grew up on the water so I've done my fair share of fishing. I dumped in the garbage disposal and threw the other can out. Not for the weak of heart
The sweet and spicey one is the best, this one is okay.
Product meets expectations for salmon in a bag. This is very much that: salmon in a bag.
DeliciousAug. 2016
Tastes great, but wish it had less sodium.
canned salmonNov. 2018
I made Salmon patties....they were delicious!
Olga P.
Very usefulApr. 2021
You can use them to make lunch
Sharon K.

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