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Salon & Spa Stools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Antlu Saddle Stool Chair with Back Ergonomic Rolling Esthetician Seat for Salon Tattoo Shop Spa Home Dentist Clinic (with Backrest, Black)
KKTONER Rolling Saddle Stool PU Leather Swivel Adjustable Rolling Stool with Wheels Salon Chair (Pink)
KKTONER PU Leather Round Rolling Stool with Foot Rest Height Adjustable Swivel Drafting Work SPA Task Chair with Wheels (Yellow)
IMUsee Rolling Stool Swivel Salon Shop Stool Chair Adjustable Drafting Stool Massage Spa Stool with PU Leather Cushioned in Black
HomGarden Adjustable Rolling Swivel Salon Stool for Tattoo Massage Facial Spa Office Kitchen Drafting Chair Stool w/Backrest Cushion & Wheels

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for Salon & Spa Stools on Amazon is 4.43, with a total of 2249 reviews. This indicates that overall, customers are quite satisfied with the products in this category. The high average rating suggests that the majority of customers have had positive experiences with Salon & Spa Stools. It implies that these products are meeting or exceeding customer expectations in terms of quality, functionality, and value for money. Considering the large number of reviews, it is evident that there is a significant demand for Salon & Spa Stools on Amazon. This indicates that customers are actively seeking these products and are willing to provide feedback, which is a positive sign for sellers in this category. Based on this information, my advice would be for sellers in the Salon & Spa Stools category to continue focusing on maintaining high-quality products and ensuring customer satisfaction. It is crucial to address any negative feedback promptly and make improvements if necessary. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Overall, the data suggests that Salon & Spa Stools are well-received by customers on Amazon. By consistently delivering excellent products and prioritizing customer satisfaction, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is go to sit on . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Salon & Spa Stools are the husband, kid, and wife. This suggests that the product is versatile and suitable for various members of the family. The high number of mentions for the husband indicates that he may be the primary user or decision-maker when it comes to purchasing such items. In terms of usage, the top two purposes for the Salon & Spa Stools are to "go to sit on" and to "gift give." This implies that the stools are not only functional but also make for popular gifts. The fact that "go to sit on" has the highest number of mentions suggests that the stools are comfortable and well-suited for extended periods of sitting. Regarding the places where the product is commonly used, the kitchen, office, and salon are the top three locations. This indicates that the stools are versatile and can be used in different settings, including both professional and personal spaces. The high number of mentions for the kitchen suggests that the stools are useful for tasks such as cooking or meal preparation. Based on this analysis, the customer profile for the Salon & Spa Stools could be individuals or families who value comfort, versatility, and practicality. They may be looking for a stool that can be used by multiple family members, in various locations, and for different purposes. Additionally, the popularity of gifting the stools suggests that they could be an attractive option for special occasions or as presents for loved ones. To further cater to this customer profile, it would be beneficial to emphasize the comfort and versatility of the stools in marketing materials. Highlighting their suitability for different settings, such as the kitchen, office, and salon, could also help attract potential customers. Offering customization options or additional features that enhance comfort could be another way to appeal to this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are seat, chair, wheel, stool, base. The most mentioned elements about seat are small size(6.05%), wide(1.81%).
The top 5 positive reviews are chair, stool, seat, wheel, height. The most mentioned elements about chair are comfortable(7.38%), not too difficult to assemble(4.77%).
small size6.05%
not too difficult to assemble4.77%
good quality0.87%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Salon & Spa Stools category is the seat, accounting for 20.36% of the mentions. Additionally, the top five cons mentioned are seat, chair, wheel, stool, and base. On the other hand, the top pro aspect mentioned is the chair, accounting for 19.09% of the mentions. From this information, we can conclude that the seat is a significant concern for customers when it comes to Salon & Spa Stools. It appears that customers are dissatisfied with the seats, chairs, wheels, stools, and bases of these products. On the positive side, the chair is the most appreciated aspect, suggesting that customers value comfort and functionality. To improve product development and selection in this category, it would be essential to address the issues related to the seat, chair, wheel, stool, and base. Manufacturers should focus on enhancing the quality and comfort of the seats, ensuring that they are durable and ergonomic. Additionally, attention should be given to improving the design and functionality of the chairs, wheels, stools, and bases. Furthermore, it would be beneficial to conduct market research and gather feedback from customers to understand their specific needs and preferences. This information can guide product development, ensuring that the final offerings meet the expectations of the target audience. In summary, the Salon & Spa Stools category has room for improvement in terms of seat quality and overall product design. By addressing the cons mentioned and emphasizing the pro aspect of comfortable chairs, manufacturers can develop and select products that better meet customer expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
24 inch wheel base1
ability to1
all black look1

Based on the data provided, it seems that customers primarily buy Salon & Spa Stools for three main reasons: the product description, recommendations from friends, and price. However, the product description stands out as the top motivator, with 52% of mentions. This suggests that customers heavily rely on the information provided in the product description to make their purchasing decisions. There are several reasons why the product description is the top feature for buyers in this category. Firstly, customers want to ensure that the stool meets their specific needs and requirements. A detailed product description helps them understand the stool's features, dimensions, materials, and functionality, allowing them to make an informed decision. Secondly, customers may be looking for specific design elements or aesthetics that align with their salon or spa's overall theme. The product description can provide details about the stool's design, color options, and any additional customization features, helping customers find the perfect fit for their establishment. Lastly, customers may be concerned about the stool's durability, comfort, and ease of use. The product description can address these concerns by highlighting the stool's construction quality, cushioning, adjustable features, and any other ergonomic considerations. Based on this information, here are a few suggestions for optimizing Amazon listings in this category: 1. Detailed and Accurate Descriptions: Ensure that the product description is comprehensive, accurate, and provides all the necessary information about the stool's features, dimensions, materials, and functionality. 2. Highlight Unique Selling Points: Emphasize any unique features or benefits of the stool that set it apart from competitors. This could include aspects like innovative design, superior comfort, or exceptional durability. 3. Use High-Quality Images: Include high-resolution images from different angles to showcase the stool's design, color options, and any customization features. This will help customers visualize the product better. 4. Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews and testimonials, as these can greatly influence potential buyers. Positive feedback about the stool's quality, comfort, and durability can reinforce its value. 5. Competitive Pricing: While price was mentioned by 20% of customers, it is still a significant factor. Ensure that the pricing is competitive compared to similar products in the market. By optimizing the product description, highlighting unique features, and providing accurate information, sellers can increase the likelihood of attracting and converting potential buyers in the Salon & Spa Stools category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
extra cushioning11
more cushion
4 last4
A bit more padding would be nice.4
more padding
good padding
chair big4
seat large
seat big
sitting big
seat soft4
seat soft
firm seat
large seat soft
good instruction
in instruction
more back
back high2
back high
back rest2
back rest
back rest more support

Based on the customer feedback, it is clear that the most important expectation for Salon & Spa Stools is extra cushioning. This was mentioned 11 times, indicating that customers are looking for comfortable seating options while getting their hair or nails done. The second most common expectation was for the stools to have a bit more padding, which was mentioned 4 times. This suggests that while customers are generally satisfied with the level of cushioning, they would appreciate a little more comfort. Lastly, 4 customers mentioned that they were looking for stools with a backrest. This indicates that some customers may prefer a more supportive seating option. Based on these expectations, sellers should prioritize product development that focuses on improving the cushioning and padding of their stools. They may also want to consider offering stools with backrests to cater to customers who prefer more support. In terms of marketing promotion factors, sellers should highlight the comfort and support features of their stools in their product descriptions and advertising. They may also want to consider offering promotions or discounts to customers who purchase multiple stools, as this could encourage repeat business. Additionally, sellers could consider partnering with salons and spas to offer their stools as part of a package deal, which could help increase brand awareness and sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Adam B
Tips easilyJan. 2021
The wheel base is too narrow and the stool tips easily as a result. It’s sturdy and easy to assemble, but a safety issue in our home office.
Jane Messer
Easy to assemble but they say a "cap is hard to get off." NO KIDDING. If you have any muscle weakness or decreased fine motor strength and coordination in hands don't try. It is very short and the hydraulic component doesn't work. They say to call for problems but there is no phone number, only email address. My luck it won't work.... Of course I can disassemble and return but I'm disabled and that is why I ordered it from Amazon. I'd have to pay someone to return for me. Same ole... don't get old!
Even the Ikea kids bedroom desk line would dwarf these. I tried to just put them somewhere rather than send back. Just to small Even when fully extended. Then there is the seat size issue. Just don't!
Good stitching, bright color, comfortable seat, could be more squishy but that’s being picky about it. I would recommend and order again.
Irma Wilson
This was an early bday gift for my daughter. She loved it! Bright beautiful yellow, that she definitely, liked. Overall this was a great buy.
It was easy to assemble. My stool came in broken from the bottom black part and they asked if I wanted a replacement or to be refunded I asked for a replacement but never heard back again so now I have a broken stool.
I’m using this stool for my makeup vanity. It was easy to assemble and the cushioned seat is comfortable. I like the price too - it’s almost half the cost of other similar stools on Amazon.
Low qualityAug. 2021
Not the best choice.
Linda Pendley
Bought this stool September 18, 2018. I am a massage therapist using the stool to sit on for part of each massage. On May 23, 2019 two legs broke off while i was sitting on it giving a massage. Landed on my right hip then hit my head. Won't be buying another one.
Do not buy.Dec. 2020
Product must have been welded and put together by a child in a sweat shop. Welds are hardly penetrated. Welding wire still attached,weld splatter all over and many sharp edges. Sleve in middle that holds gas piston is welded in at an angle causing the whole stool assembly to be at an angle when together. Only reason I'm not returning it is because I can't get it back apart to ship back. Do not buy unless you want a POS stool that will cut you when you try and put it together. ......some people may be into that...

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