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Saltines product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Savory Saltine Seasoning, 2.2 Ounce, Cinnamon Toast, 4 Pack
Keebler, Zesta, Saltine Crackers, Original, Single Serve, 0.20 Oz(Pack of 300)
Schar - Entertainment Crackers - Certified Gluten Free - No GMO's, Lactose or Wheat - (6.2 oz) 6 Pack
Simple Mills Almond Flour Crackers, Fine Ground Sea Salt Snack Packs - Gluten Free, Vegan, Healthy Snacks, 4.9 Ounce (Pack of 3)
Kellogg's Mega Variety Pack (MVP) Snacks, Lunch Snacks, Office and Kids Snacks, Variety Pack, 30.1oz Box (30 Snacks)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Saltines category has a high level of customer satisfaction. With an average rating of 4.49 out of 5 and a total of 4975 reviews, it suggests that customers are generally pleased with the product. However, it's important to note that there may be some outliers or biased reviews that could skew the data. It's always a good idea to read through a variety of reviews to get a more well-rounded understanding of the product. If you're considering purchasing this product, it's a good sign that it has a high rating and many positive reviews. However, it's still important to consider your own personal preferences and needs before making a purchase. Additionally, it's always a good idea to compare similar products and read reviews for those as well to ensure you're making the best decision for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Saltines product is most commonly used as a snack, with 127 mentions, and for parties, with 96 mentions. The top three users of the product are family, kid, and friend, with family being the most mentioned at 157 times. This suggests that the product is likely popular among households with children and social groups who enjoy snacking and hosting parties. The top three places to use the product are grocery, grocery store, and school, which indicates that the product is commonly purchased at grocery stores and used in school settings, possibly as a snack for children. Based on this data, it is likely that the customer profile for this product is families with children who enjoy snacking and hosting parties, as well as individuals who frequently attend social gatherings. To appeal to this customer profile, the company could consider marketing the product as a versatile snack option that is perfect for both everyday use and special occasions. They could also consider partnering with schools or offering special promotions for families with children to increase brand awareness and loyalty.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cracker, product, taste, bag, food. The most mentioned elements about cracker are stale(13.60%), break(6.99%).
The top 5 positive reviews are flavor, cracker, taste, texture, snack. The most mentioned elements about flavor are good(14.43%), rich(2.52%).
not fresh2.21%
like like2.18%
balance well0.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for Saltines is "cracker," which is mentioned by 55.51% of respondents. Additionally, other cons mentioned include "product," "taste," "bag," and "food." On the other hand, the top pro aspect mentioned is "flavor," which is mentioned by 21.14% of respondents. Based on these findings, it appears that the taste and quality of the Saltines are areas of concern for consumers. The mention of "product" and "bag" suggests that there might be issues related to packaging or overall product experience. Furthermore, the mention of "food" as a con could indicate dissatisfaction with the Saltines as a snack option. On the positive side, the flavor of Saltines is the most commonly mentioned pro aspect, indicating that consumers appreciate the taste. However, it's worth noting that the percentage of respondents mentioning this pro aspect is relatively lower compared to the cons. To improve product development and selection, it would be beneficial to address the cons mentioned by consumers. This could involve enhancing the taste and quality of the Saltines, improving the packaging to ensure freshness and convenience, and considering the overall snack experience. Additionally, it would be valuable to gather more feedback from consumers to gain a deeper understanding of their preferences and expectations. This information can guide future product development and help in selecting the most appealing options for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gluten free1
just the right amount of salt1

Based on the data provided, it seems that customers primarily buy saltines based on price and product description. Price is the most frequently mentioned factor, indicating that customers are looking for affordable options within this category. The product description is the second most mentioned factor, suggesting that customers rely on the information provided to make informed purchasing decisions. The fact that price is the top reason for purchase in this category indicates that customers are likely price-sensitive and looking for budget-friendly options. Therefore, it would be beneficial for sellers to emphasize competitive pricing and highlight any discounts or promotions they may offer. As for the product description being the top feature, it suggests that customers value detailed information about the product. To optimize Amazon listings based on this data, sellers should focus on creating comprehensive and accurate product descriptions. This includes highlighting key features, ingredients, nutritional information, and any unique selling points. Additionally, using high-quality images and providing clear product specifications can further enhance the product description. To further improve the Amazon listing optimization, sellers should also consider the importance of brand reputation. Although it was mentioned less frequently, brand reputation still plays a role in customer decision-making. Therefore, sellers should highlight any positive reviews, certifications, or awards their brand or product has received to build trust and credibility with potential buyers. In summary, customers in the saltines category are primarily motivated by price and rely on product descriptions to make purchasing decisions. To optimize Amazon listings, sellers should focus on competitive pricing, create detailed and accurate product descriptions, and highlight positive brand reputation to attract and convert potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good packaging7
package good
good packaging
packaging good
cheese cracker
fresh cracker
long than 6 mo shelf life4
shelf life long
6 month shelf life
longer shelf live
expiration date3
expiration date
3 month from expiration
less pricey3
less expensive
less salty3
more salt
less salty
are not expensive2
are not expensive
are not pricey
big box2
price cheap

Based on the customer feedback, it is clear that good packaging is the most important expectation for customers when it comes to Saltines. This is mentioned seven times, indicating that customers want packaging that is durable, easy to open, and keeps the crackers fresh for a long time. The second most important expectation is the quality of the crackers themselves, with four mentions of customers wanting a cracker that is crispy, flavorful, and satisfying. Additionally, customers expect a long shelf life of more than six months, which was also mentioned four times. To meet these expectations, sellers should prioritize product development that focuses on improving packaging quality, ensuring that it is easy to open, and keeps the crackers fresh for a long time. Additionally, sellers should focus on developing a cracker that is crispy, flavorful, and satisfying to meet customer expectations in terms of product quality. In terms of marketing promotion factors, sellers should highlight the quality of their packaging and the long shelf life of their crackers in their marketing campaigns. They should also emphasize the taste and texture of their crackers to appeal to customers who are looking for a satisfying snack. By meeting these expectations and promoting their products effectively, sellers can attract and retain customers in the Saltines category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Lillie Shaver
always freshNov. 2018
Bought these for the health room in a primary school I work at. A great way to settle sick tummies. They never go stale!
One StarOct. 2016
Four StarsOct. 2016
Perfect for at home use with soups
Great productSept. 2019
Good deal
a large portion of these packs have small holes or rips and crackers are STALE as a result… NOT A GOOD BUY !! soooooo GOOD BYE !!!! 👎👎
The crackers were stale and broken
Otto Bhan
Wanted low salt saltines. Got it. Good Value and service in the COVID19 crisis. What more could one ?
My son loves these. Fresh as well
CrackersJun. 2019
Very disappointing... the purpose in ordering was for the freshness due to single packaging. Would not buy this product or recommemd.

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