Sandals product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Meckior Baby Toddler Infant Girls PU Leather Soft Open Toe Summer Sandals Flower Princess Flat Shoes

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the sandals in question have a relatively high customer satisfaction rating, with an average rating of 4.3 out of 5 stars and a total of 2353 reviews. This suggests that many customers have found the sandals to be comfortable, stylish, and of good quality. If you are considering purchasing these sandals, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about them. Additionally, it may be worth considering factors such as the materials used, the sizing and fit, and any special features or benefits offered by the sandals. Overall, it seems that these sandals are a popular choice among customers in the Sandals category on Amazon. However, as with any product, it is important to do your research and consider your own needs and preferences before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is smooth floor, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the sandals are daughter, infant, and granddaughter. Among them, the daughter has the highest number of mentions with 250, followed by the infant with 127 mentions, and the granddaughter with 49 mentions. This suggests that the sandals are popular among young girls and babies within the family. When it comes to the top three places to use the product, the data indicates that smooth floors, vans, and around the house are mentioned. However, the mentions for each place are relatively low, with only one mention for smooth floor and van, and two mentions for around the house. This suggests that the sandals are versatile and can be used in various settings, but there is no specific dominant usage location. In terms of usage, the most frequently mentioned activity is walking, with 56 mentions. This indicates that the sandals are primarily used for everyday activities such as walking. Family pictures are mentioned three times, suggesting that the sandals are also used for special occasions or capturing memorable moments. Based on this analysis, the customer profile for these sandals seems to be focused on young girls and babies within the family. The product is versatile and suitable for everyday use, particularly for walking. However, there is potential to market the sandals for special occasions like family pictures, highlighting their aesthetic appeal and comfort. To further understand the customer profile, it would be beneficial to gather additional data such as age ranges, preferences, and purchasing patterns. This information can help tailor marketing strategies, design features, and pricing to better suit the target audience. Additionally, conducting surveys or focus groups with existing customers can provide valuable insights into their needs and expectations, allowing for continuous improvement and customer satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, strap, sole, sandal, material. The most mentioned elements about shoe are big(4.38%), way to big(0.66%).
The top 5 positive reviews are shoe, sandal, material, fit, top. The most mentioned elements about shoe are good(23.47%), fit good(2.44%).
way to big0.66%
cheap feel0.44%
are " long0.22%
fit good2.44%
good quality0.98%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect for sandals is related to the shoe itself, accounting for 26.48% of the mentions. Additionally, the top five cons mentioned for sandals are shoe, strap, sole, sandal, and material. On the other hand, the top pro aspect mentioned most is also related to the shoe, accounting for 40.10% of the mentions. From this information, we can conclude that the shoe aspect plays a significant role in both the positive and negative aspects of sandals. It appears that the shoe aspect is a major consideration for consumers when evaluating sandals. This could imply that the comfort, fit, or overall design of the shoe component is crucial for customer satisfaction. To improve product development and selection in the sandal category, it would be beneficial to focus on addressing the cons related to the shoe, strap, sole, and material. This could involve improving the quality and durability of these components, ensuring a comfortable fit, and using high-quality materials that enhance the overall experience for customers. Additionally, it would be valuable to conduct further research to understand the specific pain points associated with these cons. This could involve gathering feedback from customers, conducting surveys, or analyzing customer reviews to gain insights into the specific areas that need improvement. By addressing these cons and enhancing the shoe aspect, sandal manufacturers can potentially increase customer satisfaction and improve the overall perception of their products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look really cute2
fabric that can absorb1
rubber sole1

Based on the information provided, it seems that customers are primarily motivated to buy this product due to its product description. The fact that it is mentioned 100% of the time suggests that customers find it to be the most important feature when making a purchasing decision. The product description plays a crucial role in informing customers about the sandals, highlighting their unique features, materials used, comfort level, and any other relevant details. A well-written product description can effectively communicate the benefits of the sandals, making customers more likely to choose them over other options. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on creating a compelling and detailed product description that highlights the key features and benefits of the sandals. Make sure to include information about the materials, design, comfort, durability, and any other unique selling points. 2. Use high-quality images that showcase the sandals from different angles and provide a clear view of their design, color, and texture. Visuals can greatly enhance the product description and help customers make an informed decision. 3. Incorporate customer reviews and ratings into the listing. Positive reviews can build trust and credibility, encouraging potential buyers to make a purchase. 4. Optimize the listing's keywords and tags to improve its visibility in search results. Research relevant keywords that customers might use when searching for sandals and incorporate them naturally into the product description and other listing elements. By implementing these suggestions, you can enhance the product's appeal, increase customer engagement, and improve its overall performance on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size4
big size
size size2
wear up to month2
wear 2 month
wear in 2 month
bottom more traction2
traction on bottom
bottom traction
fit by summer2
fit all summer
fit next summer
grow into2
grow into
sole thicker2
sole thicker
thicker sole
wear after week or month2
wear 2 month
wear in 2 month
wide on side2

Analysis of Customer Expectations for Sandals: Based on the provided information, it seems that customers have a few specific expectations for sandals in this category. Let's break them down and analyze them further: 1. Daughter's growth: One customer mentioned their daughter growing into sandals. This implies that customers are looking for sandals that can accommodate their child's growing feet. It would be beneficial for sellers to offer adjustable or flexible sandals that can be easily adjusted to fit different foot sizes. Additionally, providing size charts or guidelines for parents to determine the appropriate size for their child's growing feet would be helpful. 2. Size preferences: Two customers mentioned the importance of size. This suggests that customers are looking for sandals that fit well and are true to size. Sellers should prioritize offering a wide range of sizes to cater to different foot sizes. Ensuring consistent sizing across different styles and models will also help build customer trust and satisfaction. 3. Skirt compatibility: One customer mentioned wanting a skirt that is tighter and longer. This indicates that customers are looking for sandals that can be paired well with skirts, possibly for a more fashionable or coordinated look. Sellers can consider offering sandals with versatile designs that complement various skirt styles, such as sandals with straps or embellishments that enhance the overall outfit. Suggestions for Product Development Prioritization and Marketing Promotion: 1. Focus on comfort and durability: Customers value comfort when it comes to sandals, especially for children. Prioritize developing sandals with cushioned insoles, adjustable straps, and sturdy materials that can withstand regular wear and tear. Emphasize these features in marketing materials to highlight the long-lasting quality of the product. 2. Offer a wide range of sizes: As mentioned earlier, customers have specific size expectations. Ensure that your product line includes a comprehensive range of sizes, catering to both children and adults. Clearly communicate size charts and guidelines to assist customers in selecting the right size, reducing the likelihood of returns or exchanges. 3. Highlight versatility: Since customers expressed interest in pairing sandals with skirts, emphasize the versatility of your sandals in marketing campaigns. Showcase different outfit combinations, demonstrating how your sandals can enhance various styles and occasions. Collaborate with fashion influencers or bloggers to create content that showcases the sandals' compatibility with different skirt styles. 4. Provide customer reviews and testimonials: Encourage satisfied customers to leave reviews or testimonials about their positive experiences with your sandals. Display these reviews on your website or social media platforms to build trust and credibility. Positive feedback from other customers can influence potential buyers and increase sales. By considering these customer expectations and implementing the suggested strategies, sellers can prioritize product development and effectively promote their sandals to meet customer needs and preferences.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Alicia Heathe
too smallAug. 2020
the size was too small and lit looked lovely
Marisa mckee
Great for my one year old ! He refuses shoes but loves these
Five StarsJul. 2018
Great shoes perfect for summer but they run a bit big.
Received 3 days early! They look better in person! I absolutely love them❤️
a pretty shoe that's very cheaply made. the sole is almost nonexistent. it's the thinnest of thin pieces of rubber for the sole. about as thin as a sheet of paper. for the price they could have expended a bit more for the sole of the shoe.
Two StarsJul. 2018
These ran too wide and did not stay on my girl’s feet.
I bought these shoes for my 17 month old 26 pound baby boy. He is just now starting to walk but had to return these because they had no support for his ankles . The bottom had no soles to them and he slid all over the place. So the no slip advertised by the seller should be removed or perhaps rethought.
The shoes are beautiful, but as soon I put it in my grandson that is 15 months old he tried to walk and was not possible this shoes are so sleep.
these shoes look nice, are light weight, everything as stated except they are very very slipper. I would not recommend.
Amanda Mc
super cuteMay 2021
love these for my son to keep his feet covered in the sun!

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