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Sandwich product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 26
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
13,477
This insight is based on the data from the best seller products. The top 5 of them are:
Tate's Bake Shop Walnut Chocolate Chip Cookies, 4 - 7 oz Bags
B07TYFJL99
Simple Mills Creamy Peanut Butter Sandwich Cookies - Gluten Free, Vegan, Healthy Snacks, 6.7 oz (Pack of 4)
B0B5M15MBZ
Catalina Crunch Peanut Butter Keto Sandwich Cookies 2 Pack 6.8 oz Box | Keto Snacks | Low Carb, Low Sugar, Vegan Cookies, Plant Based Protein Cookies | Keto Friendly Food, Keto Dessert
B08SQZMSGD
OREO Holiday Adventure Storybook Stocking Stuffer, 12 Stocking Stuffers, 2 - 1 oz Snack Packs of OREO Mini Chocolate Sandwich Cookies Each
B0B1S4CL2R
Rip Van LEOs - Cookies and Cream Sandwich Cookies - Keto Snack Cookies - Low Sugar & Low Carb Snack - Diabetic Snacks - 32 Keto Cookies (2 Packs of 6.77oz)
B09X23BHYM

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a sandwich product on Amazon, it seems that the average ratings are not available (NaN), but there have been a total of 13,477 reviews. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction. However, the high number of reviews suggests that this sandwich product has garnered significant attention and interest from customers. Without knowing the specific details of the reviews, it is challenging to draw definitive conclusions about customer satisfaction. However, the large number of reviews indicates that customers are actively engaging with the product and sharing their experiences. It could be beneficial to analyze a sample of these reviews to gain insights into the overall sentiment and satisfaction levels. To provide some advice, it would be helpful to focus on improving the average rating for the product. This can be achieved by addressing any recurring issues or concerns mentioned in the reviews. Additionally, actively encouraging customers to leave feedback and reviews can help gather more data and provide a better understanding of customer satisfaction. It is also important to monitor and respond to customer feedback promptly. Engaging with customers, addressing their concerns, and providing excellent customer service can go a long way in improving customer satisfaction and loyalty. Lastly, conducting market research to understand customer preferences, staying updated with industry trends, and continuously improving the product's quality can help maintain a competitive edge and enhance customer satisfaction in the long run.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is halloween, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are kids, families, and friends. Kids are mentioned the most, followed by families and friends. This suggests that the product appeals to a wide range of users, including children, who may enjoy it as a snack or meal option. When it comes to the top three places where this product is used, schools take the lead with the highest number of mentions, followed by grocery stores and houses. This indicates that the product is popular among students, likely as a lunch option, and is also commonly consumed at home and purchased from grocery stores. In terms of usage, the most prominent use of the product is as a gift, with a significant number of mentions. This suggests that the product is often given as a present, possibly due to its convenience or appeal as a snack. Additionally, it is mentioned as a snack itself, indicating that it is enjoyed as a quick and tasty treat. Based on this analysis, the customer profile for this product can be described as diverse, targeting kids, families, and friends. It is particularly popular among children, who may consume it as a snack or meal option at school. The product's versatility is evident from its usage as a gift, indicating that it appeals to individuals looking for convenient and enjoyable presents. To further cater to this customer profile, it would be beneficial to focus on marketing strategies that highlight the product's suitability for school lunches, emphasize its convenience as a snack, and promote it as a thoughtful gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, cookie, taste, texture, oreo. The most mentioned elements about cooky are stale(8.94%), break(4.91%).
The top 5 positive reviews are cooky, taste, flavor, texture, cookie. The most mentioned elements about cooky are delicious(8.58%), fresh(4.66%).
Cons
cooky42.32%
stale8.94%
break4.91%
broken3.02%
small2.52%
not fresh1.89%
cookie4.66%
taste3.90%
texture3.40%
oreo2.52%
Pros
cooky25.25%
delicious8.58%
fresh4.66%
tasty2.57%
taste good2.50%
good0.68%
taste15.80%
flavor13.37%
texture3.71%
cookie2.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Sandwich category is "cooky," which is mentioned by 42.32% of respondents. The top five cons mentioned are "cooky," "cookie," "taste," "texture," and "oreo." On the other hand, the top pro aspect mentioned is also "cooky," but it is only mentioned by 25.25% of respondents. From this data, it appears that the "cooky" aspect is both a pro and a con, as it is mentioned in both categories. However, it is important to note that the percentage of respondents mentioning it as a con is higher than those mentioning it as a pro. Based on these findings, it seems that the taste, texture, and cookie-related aspects are the main cons associated with sandwiches. This suggests that there might be room for improvement in these areas to enhance the overall sandwich experience. For product development and selection, it would be beneficial to focus on addressing the cons mentioned by consumers. This could involve refining the taste and texture of the sandwich, as well as ensuring that the cookie aspect is satisfying for customers. Additionally, it might be worth exploring variations or alternatives to the cookie element to cater to different preferences. Overall, the sentiment analysis indicates that there are both positive and negative aspects associated with sandwiches, with the "cooky" element being prominent in both categories. By addressing the cons and capitalizing on the pros, product developers can create sandwiches that better meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others16
description2
1 carb1
2 in each package1
4 different type1

Based on the data provided, it seems that customers primarily buy this sandwich product due to its product description, brand reputation, and price. However, the product description appears to be the top motivating factor for buyers, with 62.50% of mentions. Customers rely heavily on the product description to understand the features, ingredients, and benefits of the sandwich. A well-written and detailed product description can effectively communicate the unique selling points and appeal of the product, making it more enticing to potential buyers. It helps customers make informed decisions and understand what they can expect from the sandwich. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and highlights the key features and benefits of the sandwich. Use persuasive language to engage customers and make the product stand out. 2. Include high-quality images: Alongside the product description, include high-resolution images that showcase the sandwich from different angles. This will give customers a visual representation of the product and help them imagine its taste and quality. 3. Leverage customer reviews: Encourage satisfied customers to leave positive reviews about the sandwich. Positive reviews can significantly influence potential buyers and build trust in the product. 4. Highlight brand reputation: Emphasize the brand's reputation and any unique selling points that differentiate the sandwich from competitors. This can help build trust and credibility among customers. 5. Competitive pricing: While price is not the top motivating factor, it is still important. Ensure that the sandwich is competitively priced compared to similar products in the market. Offering occasional discounts or promotions can also attract price-conscious customers. By optimizing the product description, leveraging brand reputation, and considering competitive pricing, you can enhance the Amazon listing and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good16
good
more13
more
good packaging10
package good
good packing
accurate packaging
good packaging
good packaging delivery
cheap9
cheap
less pricey8
less expensive
more affordable
are not expensive7
are not expensive
are not pricey
more cooky6
more cooky
more cooky in
slightly more cooky
fresh5
fresh
freshness
big package4
big package
large package
package large
fresher4
fresher

Analysis of Customer Expectations for the Sandwich Category: Based on the mentions you provided, it is clear that customers have certain expectations when it comes to sandwiches. The most frequently mentioned expectation is that the sandwiches should be good in terms of taste, quality, and overall satisfaction. This indicates that customers value a delicious and enjoyable eating experience. Another important expectation is for sellers to offer more variety in their sandwich options. Customers are looking for a diverse range of flavors, ingredients, and combinations to choose from. This suggests that sellers should prioritize product development by introducing new and innovative sandwich recipes to cater to different tastes and preferences. Additionally, customers emphasize the importance of good packaging. This implies that sellers should pay attention to the presentation and quality of the packaging to ensure that the sandwiches are well-protected, visually appealing, and easy to handle. Investing in sturdy and eco-friendly packaging materials can enhance the overall customer experience. Suggestions for Product Development Prioritization: 1. Focus on taste and quality: Continuously strive to improve the taste and quality of your sandwiches. Experiment with different ingredients, seasonings, and cooking techniques to create unique and flavorful options that stand out from competitors. 2. Offer variety: Regularly introduce new sandwich options to keep customers engaged and excited. Consider catering to different dietary preferences, such as vegetarian, vegan, gluten-free, or low-carb options, to expand your customer base. 3. Consider customization: Allow customers to personalize their sandwiches by offering a range of toppings, sauces, and bread choices. This can enhance customer satisfaction and create a sense of ownership over their meal. Suggestions for Marketing Promotion Factors: 1. Highlight quality and taste: Emphasize the superior taste and quality of your sandwiches in your marketing campaigns. Use descriptive language and appealing visuals to showcase the deliciousness of your products. 2. Showcase variety: Promote the wide range of sandwich options available, showcasing the diverse flavors and combinations you offer. Use enticing images and descriptions to capture customers' attention and make them eager to try different sandwiches. 3. Emphasize good packaging: Highlight the attention to detail you put into packaging your sandwiches. Showcase the durability, convenience, and eco-friendliness of your packaging materials to assure customers that their sandwiches will arrive in perfect condition. 4. Leverage customer reviews: Encourage satisfied customers to leave positive reviews and testimonials. Share these reviews on your website, social media platforms, and other marketing channels to build trust and credibility among potential customers. By prioritizing product development based on customer expectations and effectively promoting your sandwiches, you can attract and retain a loyal customer base in the competitive sandwich market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

KonaGal
Purchased
Very pleased with excellent fresh flavor in my batch
Laylah
Purchased
I really appreciate that Simple Mills is branching out with new varieties, but this recipe needs reworking. The cookie is a bit too sweet, thin and grainy. There is a scant amount of cashew cream inside. By comparison, their crunchy Toasted Pecan and Chocolate Chip varieties are far superior. I wished they'd started with that as their cookie base and added onto it. More filling would be ideal.
Devaco46
Purchased
My husband gave me these as a Christmas gift and I honestly don’t understand how people are giving these good reviews… they are, as others have stated, Oreo cookies dipped in chocolate. And personally I don’t even taste the chocolate, just the oreo. And even worse I don’t like oreos. If I wanted oreo cookies I would go out and buy oreo cookies for $3 at a grocery story. I’m very sad that my husband paid $28 for these… what a complete waste.
Barnett's treats are my go-to gift for yummies when I want to send someone a little love. The biscotti and oreos are delicious and everyone always takes a picture of them and sends it to me because they are so pretty. Then I get a call because they are so delicious. Well done! :)
Lovetoread
Purchased
Best ever!Dec. 2022
If for any reason you can’t have the original cookie that looks like this, the one that starts with “o”, then try these! I have so many allergies but these are so amazingly delicious and really great ingredients!
E B 21
Purchased
DeliciousJan. 2023
Omg these are addictive! Dairy free, soy free, gluten free, egg free. And amazing!
SarahElle
Purchased
I got these for a steal and my grandma couldn't be happier to have a never ending supply of oreos!
Emmy
Purchased
I’m going to go dairy-free for breastfeeding since my baby has a sensitivity. So Oreos are a huge part of my diet hahaha Decided to order these since they’re a little cheaper than individual packs at my grocery store. Unfortunately, they expire a month from now! I told my husband I take that as a challenge to eat them quickly, but he said that defeats the purpose of saving the money. So logical, this man. Hahaha Anyway, as for that flavor and texture, I saw someone else say theirs were a bit softer and not as crisp. The ones I have received are nice and crisp.
love
Purchased
Five StarsAug. 2017
love
ArcherSF
Purchased
Not much to say about Oreo cookies. These are already the best cookies. Period. But when they are double stuffed, even better. People like Oreos and milk. Here is what we love, Tip: Take a pint of good vanilla ice cream. Put half of it in the blender with about 10 oreos, blend it but not completely. Take it out in a big cup, put some ice cream in it and break/crumble few cookies into it. Enjoy the state of blissfulness for few hours, until the caloric guilt kicks in. Then go for an intense walk :) 5 Stars.

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