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Sandwiches & Wraps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.3
Total Reviews
1,038
This insight is based on the data from the best seller products. The top 5 of them are:
Cathay Fresh Spring Roll Rice Paper Wrappers, Rice Paper Wrappers for Fresh Rolls-18 Sheets, Non-GMO, Gluten-Free, Low Carb, Vietnamese Summer Wrap with Natural Ingredients, Veggie Wrap (Round, 31cm)
B08BTS16B4
💖 Lyan Mekong River Banh Trang Vietnamese Rice Paper Wrappers, Spring Roll Wrappers, Rice Wrappers for Vegan Spring Rolls- (300g Round 22cm) (Brown Rice)
B087N38BJK
TANISA Organic Brown Rice Paper Wrapper - Healthy Gluten Free Spring Roll Rice Paper Wrappers - Round Rice Wrappers for Fresh Rolls - Vietnamese Rice Paper - Suitable for Any Meal - 8.7 inch - 12 oz
B07QBYQQVS
NUCO Certified Organic, SHELF STABLE, Paleo, Gluten Free, Vegan Non-GMO, Kosher Raw Veggie Coconut Wraps Turmeric Flavor. NO Salt Added Low Carb and Yeast Free 10 Count (Two Packs of Five Wraps Each)
B0763GTHTR
TANISA 2 Packs Organic Spring Roll Rice Paper Wrapper for Fresh roll (22cm, Round, 12 oz/pack), NON GMO, GLUTEN FREE, Made In Vietnam, Banh Trang Goi Cuon
B07NV4LG8L

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Sandwiches & Wraps category on Amazon is 4.31 out of 5. This indicates a generally positive level of customer satisfaction. With a total of 1038 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. Considering the high average rating, it appears that customers are generally satisfied with the Sandwiches & Wraps products available on Amazon. However, it's important to note that individual preferences may vary, and it's always a good idea to read through some of the reviews to get a better understanding of the specific products and their pros and cons. Based on this information, my advice would be to consider the following when purchasing Sandwiches & Wraps on Amazon: 1. Read customer reviews: Take the time to read through a variety of reviews to get a sense of the overall customer experience. Look for common themes and pay attention to any potential issues or concerns raised by customers. 2. Consider personal preferences: Keep in mind that taste preferences can vary greatly. What one person finds delicious, another may not enjoy as much. Look for reviews from customers who have similar tastes or dietary requirements to get a better idea of whether a particular product will suit your needs. 3. Check for product variety: Explore the range of Sandwiches & Wraps available on Amazon. Different brands and flavors may offer unique options that cater to your specific preferences or dietary restrictions. 4. Compare prices and value: While customer satisfaction is important, it's also essential to consider the value for money. Compare prices across different products and brands to ensure you're getting the best deal without compromising on quality. By taking these factors into account, you can make a more informed decision when purchasing Sandwiches & Wraps on Amazon and increase the likelihood of a satisfying experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is girlfriend, the most commonly moment of use is everyday, the most common location is grocery store, the most common behavior is spring roll . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, belonging to the Sandwiches & Wraps category, is frequently associated with specific users, places, and usage scenarios. The top three users mentioned are the girlfriend (16 mentions), husband (12 mentions), and family (11 mentions). This suggests that the product appeals to individuals in close relationships, particularly those within a family setting. Furthermore, the top three places where this product is commonly used are the grocery store (5 mentions), microwave (4 mentions), and house (2 mentions). This indicates that convenience and accessibility are important factors for customers, as they prefer using the product in familiar and easily accessible locations. In terms of usage, the product is most commonly associated with spring rolls (11 mentions) and lunch (6 mentions). This suggests that customers view the product as a suitable option for a quick and satisfying meal, particularly during lunchtime. Based on this analysis, it can be inferred that the target customer profile for this product is likely individuals who value convenience, have a preference for sandwiches and wraps, and are looking for a quick and easy meal option. They may be health-conscious individuals who appreciate the versatility of the product, as it can be used to make spring rolls, a popular choice for a light and flavorful meal. To cater to this customer profile, it would be beneficial to emphasize the convenience and versatility of the product in marketing campaigns. Highlighting its suitability for quick lunches and its ability to be used in various settings, such as at home or in the microwave, could attract potential customers. Additionally, targeting individuals in close relationships, such as couples or families, could be an effective strategy, as they were mentioned frequently in relation to the product. Overall, understanding the customer profile and their preferences can help tailor marketing efforts and product development to better meet their needs and increase customer satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wrap, texture, rice paper, product, flavor. The most mentioned elements about wrap are bulky(5.68%), brittle(3.41%).
The top 5 positive reviews are taste, flavor, texture, wrap, rice paper. The most mentioned elements about taste are good(31.82%), on point(0.65%).
Cons
wrap23.86%
bulky5.68%
brittle3.41%
break apart2.27%
come apart2.27%
sticky2.27%
texture21.59%
rice paper9.09%
product7.95%
flavor6.82%
Pros
taste33.12%
good31.82%
on point0.65%
tasty0.65%
flavor11.69%
texture9.74%
wrap9.74%
rice paper4.55%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of Sandwiches & Wraps is the wrap itself, with 23.86% of respondents mentioning it as a negative aspect. Other cons include texture, rice paper, product, and flavor. On the other hand, the top pro aspect mentioned is taste, with 33.12% of respondents citing it as a positive aspect. However, the top 5 cons also include taste, flavor, texture, wrap, and rice paper. Overall, it seems that there is a mixed sentiment towards Sandwiches & Wraps. While taste is a positive aspect, there are several negative aspects that need to be addressed, such as the wrap, texture, and flavor. To improve the product, it may be helpful to experiment with different types of wraps and rice paper to find one that is more appealing to customers. Additionally, focusing on improving the texture and flavor of the fillings could also help to increase customer satisfaction. In terms of product selection, it may be helpful to offer a variety of options to cater to different tastes and preferences. For example, offering both hot and cold options, as well as vegetarian and meat-based options, could help to appeal to a wider range of customers. Additionally, offering customizable options where customers can choose their own fillings and toppings could also be a popular choice.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others5
coconut1
flavor1
tumeric1

Based on the data provided, it seems that customers primarily buy products in the Sandwiches & Wraps category due to the product description. This indicates that customers are highly influenced by the information provided about the product. The product description is the top feature because it provides crucial details about the ingredients, flavors, nutritional information, and any unique selling points of the sandwich or wrap. Some reasons why the product description is the top feature could be that customers want to ensure they are making an informed decision before purchasing. They rely on the description to understand what they are getting, especially when it comes to dietary preferences, allergies, or specific tastes they are looking for. A well-written and detailed product description can help customers visualize the product and make an informed choice. Based on this information, some suggestions for Amazon listing optimization could include: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, accurate, and engaging. Highlight the key features, ingredients, flavors, and any unique selling points to capture the attention of potential buyers. 2. Use high-quality images: Include appealing and high-resolution images of the sandwiches and wraps to give customers a visual representation of the product. This can help them imagine the taste and appearance, making them more likely to purchase. 3. Include customer reviews: Encourage customers to leave reviews after purchasing the product. Positive reviews can build trust and credibility, further motivating potential buyers to make a purchase. 4. Optimize search keywords: Research and include relevant keywords in the product title, description, and backend search terms. This will improve the product's visibility in search results and increase the chances of attracting interested customers. By focusing on these optimization strategies, sellers can effectively showcase their sandwiches and wraps, provide valuable information to customers, and increase the likelihood of making sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap3
cheap
less pricey3
less expensive
down in price2
price down
more2
more
'jumbo1
'jumbo
81
8
add more gf product1
add more gf product
always available1
always available
arrive in good condition1
arrive in good condition
arrive undamaged1
arrive undamaged able to use

Based on the customer expectations mentioned, it seems that price is a significant factor for customers when it comes to Sandwiches & Wraps. Customers are looking for options that are cheap, less pricey, and down in price. This suggests that sellers in this category need to focus on offering affordable options to attract and retain customers. One suggestion for product development prioritization would be to focus on creating value meals or combo deals that offer a sandwich or wrap with a side and a drink at a discounted price. This can help customers feel like they are getting a good deal while also increasing the average order value for the seller. In terms of marketing promotion factors, sellers should focus on highlighting their affordable options in their advertising and promotions. This can include showcasing the prices of their sandwiches and wraps prominently in their marketing materials, as well as offering limited-time discounts or promotions to entice customers to try their products. Additionally, sellers should consider offering loyalty programs or rewards to encourage repeat business from customers. This can help build a loyal customer base and increase the lifetime value of each customer. Overall, it is clear that price is a key factor for customers in the Sandwiches & Wraps category. By focusing on offering affordable options, creating value meals, and highlighting their prices in their marketing materials, sellers can attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Melanie
Purchased
Great product!Sept. 2020
Love this stuff!!!
NothingMay 2020
I dont like. I was expecting something better
swcando
Purchased
YumJun. 2017
I really like these. I can easily take them with me.
Jasmine
Purchased
Very pleasedAug. 2020
Excellent and so easy to make spring rolls with.
OkayDec. 2020
They are okay
bridgett hull
Purchased
They where brittle and inedible. I order them often. I love them but got a bad batch. Says they can’t be returned or replaced? They need to be replaced. But today has me not wanting to deal with it. Seems they have this problem frequently. It should be easier to get a replacement. When they are good, the are SO GOOD. 😔
Smidge
Purchased
I like that that's a lot in a package compared to when you buy them in store and get only a few for a higher price. These last me a while.
Patti
Purchased
Tasted wrongJul. 2020
Tasted like goo, not good at all. Info hadn’t opened the package I would have returned it. It tasted very very bad. Wish I could forget the taste.
DeliciousMay 2019
2 of the sheets were broken
Ann
Purchased
wouldnt buy again. I just didn't like the texture. Taste was OK.

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