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Sanitary Napkins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Rael Organic Cotton Cover Pads - Heavy Absorbency, Unscented, Ultra Thin Pads with Wings for Women (Overnight, 40 Count)
Rael Organic Cotton Cover Overnight Underwear - Panty Style Pad, Unscented, Disposable Period Underwear, Postpartum, Teen, Maximum Coverage (Size S-M, 10 Count)
Rael Organic Cotton Cover Pads - Heavy Absorbency, Unscented, Ultra Thin Pads with Wings for Women (Large, 48 Count)
Rael Organic Cotton Cover Pads - Regular Absorbency, Unscented, Ultra Thin Pads with Wings for Women (Regular, 28 Count)
Amazon Basics Thick Maxi Pads for Periods, Super Absorbency, Unscented, 192 count, 4 Packs of 48 (Previously Solimo)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Sanitary Napkins product on Amazon has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and a total of 7708 reviews, it suggests that customers are generally happy with the product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some reviews may be biased or fake, so it's important to read through a variety of reviews before making a purchase decision. If you're considering purchasing this product, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, it's always a good idea to compare products from different brands and read reviews for those as well to ensure you're making an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is hospital, the most common behavior is postpartum . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this sanitary napkin product are daughters, followed by wives and friends. The fact that daughters are mentioned significantly more often than other users suggests that this product may be marketed towards younger women or those who are still in their childbearing years. The top places to use the product are hospitals, which could indicate that this product is often used by women who have recently given birth or are undergoing medical treatment. The fact that the second and third most mentioned places are the house and bathroom suggests that this product is also used for everyday purposes. The top two usages of the product are postpartum and sleep, which further supports the idea that this product is marketed towards women who have recently given birth or are experiencing menstrual discomfort. This information could be used to target specific customer segments, such as new mothers or women who experience heavy menstrual bleeding. Overall, the data suggests that the customer profile for this product is likely to be women who are in their childbearing years, who may be experiencing menstrual discomfort or have recently given birth. To appeal to this customer segment, the product could be marketed as a comfortable and reliable solution for managing menstrual bleeding or postpartum recovery. Additionally, the product could be marketed towards women who prioritize natural and eco-friendly products, as this is a growing trend in the personal care industry.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pad, wing, adhesive, absorbency, product. The most mentioned elements about pad are slim(4.83%), small(2.62%).
The top 5 positive reviews are pad, product, wing, size, mattress pad. The most mentioned elements about pad are comfortable(10.05%), soft(4.27%).
can not stay in place2.41%
good quality1.98%
stay put1.90%
mattress pad4.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Sanitary Napkins is the pad, accounting for 32.63% of the mentions. Additionally, the top five cons mentioned for the product are the pad, wing, adhesive, absorbency, and overall product. On the other hand, the top pro aspect mentioned most is also the pad, accounting for 33.28% of the mentions. From this data, we can conclude that the pad is a significant factor in both the positive and negative aspects of sanitary napkins. It is worth noting that the pad is mentioned as both a pro and a con, which suggests that there may be varying opinions on its effectiveness and comfort. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons mentioned. For example, improving the wing design, adhesive quality, and absorbency could help enhance the overall user experience. Additionally, considering the size and comfort of the pad, as well as the inclusion of a mattress pad, could also be areas for improvement. It is important to gather more specific feedback from users to gain a deeper understanding of their preferences and pain points. Conducting surveys, user testing, and seeking customer reviews can provide valuable insights for product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton2

Based on the data provided, it seems that customers are primarily motivated to buy sanitary napkins based on the product description, followed by price and brand reputation. This suggests that customers are looking for detailed information about the product, such as its size, absorbency, and materials, in order to make an informed purchasing decision. One reason why product description is the top feature is that customers want to ensure that the product meets their specific needs and preferences. For example, some customers may prefer a certain level of absorbency or a specific type of material. By providing detailed product descriptions, sellers can help customers find the product that best meets their needs. To optimize their Amazon listings, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their sanitary napkins. They should also consider offering competitive pricing and building a strong brand reputation through positive customer reviews and ratings. Additionally, sellers may want to consider using targeted keywords and optimizing their listings for search engines to increase visibility and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Adhesion could be better16
adhesion good
adhesion improve
improve adhesive
adhesion improve upon
long enough
A strong adhesive would be better.9
adhesive good
good adhesive
adhesive enough
good strong adhesive
strong adhesive
adhesive strong9
adhesive strong
wing adhesive strong
adhesive stick
strong adhesion
strong adhesive
thinner narrower
duration long8
large size7
large size
big size
wing longer6
wing longer
wing wider
wider wing
wing long
wing longer wider

Analysis of Customer Expectations for Sanitary Napkins: Based on the mentioned customer expectations, it is clear that adhesion, length, and wing design are important factors for customers when it comes to sanitary napkins. Let's delve deeper into each expectation: 1. Adhesion: Customers have expressed a desire for better adhesion. This suggests that they want the napkins to stay securely in place throughout the day, providing them with a sense of comfort and confidence. Sellers should prioritize improving the adhesive properties of their products to meet this expectation. This could involve using stronger adhesives or exploring innovative adhesive technologies. 2. Length: Customers have indicated a preference for longer sanitary napkins. This expectation likely stems from the need for enhanced coverage and protection during heavy flow days. Sellers should consider offering a range of napkin lengths to cater to different customer needs. This could include regular, long, and extra-long options, allowing customers to choose the most suitable length for their requirements. 3. Wing Design: The mention of wing design suggests that customers value the effectiveness of wings in preventing leaks and providing additional security. Sellers should focus on developing wings that are comfortable, flexible, and provide optimal coverage. It is important to ensure that the wings adhere well to underwear and do not cause discomfort or irritation. Suggestions for Product Development Prioritization: 1. Adhesion Improvement: Given the high number of mentions regarding adhesion, it should be a top priority for product development. Sellers should invest in research and development to enhance the adhesive properties of their sanitary napkins. Conducting user trials and gathering feedback can help identify the most effective adhesive solutions. 2. Length Variation: Offering a range of napkin lengths is crucial to meet customer expectations. Sellers should prioritize developing different length options to cater to various flow intensities and customer preferences. Conducting market research to understand the demand for different lengths can guide product development decisions. 3. Wing Innovation: Wing design plays a significant role in customer satisfaction. Sellers should focus on developing wings that are comfortable, secure, and adaptable to different body shapes. Exploring new materials, shapes, and attachment mechanisms can help improve the overall wing design. Marketing Promotion Factors: 1. Highlighting Adhesion: In marketing campaigns, sellers should emphasize the improved adhesion of their sanitary napkins. This can be done through clear messaging, visuals, and testimonials from satisfied customers. Demonstrating how the product stays in place even during physical activities can help build trust and attract potential buyers. 2. Length Customization: Promote the availability of different napkin lengths to address the varying needs of customers. Emphasize the benefits of longer napkins, such as enhanced protection and peace of mind. Customization options can be highlighted to showcase the brand's commitment to meeting individual preferences. 3. Wing Performance: Marketing efforts should focus on the effectiveness of wing design in preventing leaks and providing comfort. Highlight features such as flexibility, breathability, and secure attachment. Customer testimonials and comparisons with other products can help establish the superiority of the brand's wing design. By prioritizing product development based on customer expectations and effectively promoting the improved features, sellers can better meet the needs of their target market and gain a competitive edge in the sanitary napkin category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

A. Lim
I'm so glad I switched to Rael. It is a bit expensive but it's all worth it.
Good productFeb. 2020
Good product, but arrived very late
Five StarsSept. 2017
Great product, soft, no leaks, super comfortable, a little pricey but worth it
Simple. You get what you pay for. Not comfortable. Not protective. Too many adhesives. Super bulky. I just had a baby a week ago and they go through your underwear even though they are long to be protective... Not effective.
Tracy S.
Super big padJan. 2020
Bears were all right for overnight, but they were last resort, definitely wouldn’t buy the wings had a hard time sticking in the pad was long and irritating
May not need period panties again with these. TOTAL coverage. Perfect for night time. They are thick but they are absorbent with no spill over. The tabs are good. The configuration/shape takes some figuring out at first but I can't say that I'll ever not have them on hand.
goodOct. 2022
Judy Phillips
ConvenientNov. 2019
Like being able to get online
T. Gaston
Who in their right mind wants to deal with all the freakist bits of paper that are stuck everywhere? Why can't there be just one piece of paper to pull off and then stick to the panties? THIS product is nuts with all the bit of paper. IT is just to much. I hate these. I want my money back, I am totally feeling ripped off. terrible, terrible terrible idea
Very thin and does not absorb well at all.

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