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Sauerkraut product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
3 Set of 12- Frank's Bavarian Sauerkraut, 14-Ounce
Bubbies Sauerkraut, 25 Fl Oz (Pack of 2)
Kraut-N-Kale Sauerkraut: raw fermented organic kraut, unpasteurised, probiotic-rich, gut shot, dairy and gluten-free
Libby's Bavarian Style Sauerkraut with Caraway Seeds| Classic Barrel Aged Taste | Mildly Tart, Slightly Sweet and Crunchy | Translucent Golden Color | Kraut | Grown & Made in the USA | 15 oz (Pack of 12)
Libby's Crispy Sauerkraut | Classic Barrel Aged Tangy-Sour Taste | Crunchy | Translucent Golden Color | Shredded White Cabbage, Salted, Fermented and Hot Packed | 8 ounce can (Pack of 12)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the sauerkraut product on Amazon has an average rating of 4.45 out of 5, based on a total of 464 reviews. This indicates a relatively high level of customer satisfaction overall. With such a positive average rating, it suggests that the majority of customers are pleased with the sauerkraut product. However, it's important to note that individual preferences may vary, and some customers may have had different experiences or expectations. Considering the high number of reviews, it's a good sign that the product has garnered a significant amount of attention and feedback from customers. This indicates that there is a demand for sauerkraut in this category on Amazon. Based on this information, my advice would be to continue maintaining the quality and consistency of the sauerkraut product. It's crucial to address any negative feedback or concerns raised by customers promptly. Additionally, it may be beneficial to encourage satisfied customers to leave positive reviews, as this can further enhance the product's reputation and attract more potential buyers. Regularly monitoring customer feedback and engaging with customers can help identify areas for improvement and ensure that the sauerkraut product continues to meet customer expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is grandmother, the most commonly moment of use is everyday, the most common location is germany, the most common behavior is make sauerkraut . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are likely to be older individuals, specifically grandmothers, who have mentioned the product six times. Additionally, family members and husbands have also mentioned the product, indicating that it may be a popular choice among households. In terms of location, Germany and grocery stores were mentioned most frequently, suggesting that the product may be popular among individuals who live in Germany or who shop at grocery stores. California was also mentioned twice, indicating that the product may have some popularity in that region as well. The primary usage of the product appears to be for making sauerkraut, which was mentioned twice. Adding the product to other dishes was also mentioned once. Based on this data, it seems that the ideal customer profile for this product would be an older individual, likely a grandmother, who enjoys making sauerkraut and lives in Germany or shops at grocery stores. However, it may also be popular among households and individuals in California. To increase the popularity of the product, it may be beneficial to target marketing efforts towards these demographics, such as advertising in German grocery stores or targeting older individuals on social media. Additionally, highlighting the versatility of the product and its ability to be used in a variety of dishes may also help to increase its appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, liquid jar, product, seal, food. The most mentioned elements about can are dent(11.63%), bent up(2.33%).
The top 5 positive reviews are flavor, sauerkraut, taste, texture, product. The most mentioned elements about flavor are good(21.21%), like like(3.03%).
bent up2.33%
uber small2.33%
liquid jar11.63%
like like3.03%
balance well1.52%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards sauerkraut is mixed. The top con aspect mentioned most is the can, followed by issues with the liquid jar, product, seal, and food. On the other hand, the top pro aspect mentioned most is flavor. The cons mentioned suggest that there may be issues with the packaging and quality of the product. Customers may be experiencing problems with the can and liquid jar, which could be affecting the freshness and taste of the sauerkraut. Additionally, the seal and food may be contributing to these issues. However, the fact that flavor is the top pro aspect mentioned suggests that customers do enjoy the taste of sauerkraut. This could be a potential area for product development and selection. Companies could focus on improving the packaging and quality of the product to address the cons mentioned, while also highlighting the flavor as a key selling point. Overall, it seems that sauerkraut has potential as a product, but there are areas that could be improved upon. By addressing the cons mentioned and focusing on the pro aspect of flavor, companies could potentially increase customer satisfaction and sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
number of serving1

Based on the data provided, it seems that customers are primarily motivated to buy sauerkraut based on the product description, brand reputation, and recommendations from friends. However, the product description appears to be the most influential factor, mentioned in 66.67% of cases. There are several reasons why the product description is likely the top feature for buyers in this category. Firstly, sauerkraut is a specific food product with unique characteristics, such as its fermentation process, health benefits, and taste. A well-written product description can effectively communicate these qualities, helping customers understand what they can expect from the product. Additionally, sauerkraut may have different variations or flavors, and a detailed product description can highlight these distinctions, allowing customers to choose the one that suits their preferences. It can also provide information about the ingredients, nutritional value, and any certifications or special features that make the product stand out. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Focus on creating a compelling and informative product description that highlights the unique qualities of the sauerkraut. Use descriptive language to convey the taste, texture, and health benefits, making it appealing to potential buyers. 2. Include specific details about the fermentation process, ingredients, and any certifications or awards the product has received. This will help build trust and credibility among customers who are looking for high-quality sauerkraut. 3. Consider using visuals such as high-quality product images or videos to showcase the sauerkraut and its packaging. This can enhance the overall presentation and make the product more enticing to potential buyers. 4. Encourage customers to leave reviews and ratings, as positive feedback can further enhance the brand reputation and influence potential buyers. By optimizing the product listing with a strong focus on the product description, you can effectively communicate the unique qualities of the sauerkraut and attract more customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
keep in fridge2
keep refrigerate
100 % organic1
good packaging1
good packaging
good quality check1
quality check
in small quantity1
in small quantity
in supermarket1
in supermarket

Based on the customer expectations mentioned, it is clear that the customers are looking for sauerkraut that is 100% organic and needs to be kept in the fridge. Additionally, the mention of "Bubbies" could indicate that the customers are familiar with this brand and may be looking for similar quality and taste. To meet these expectations, sauerkraut sellers should prioritize product development that focuses on using organic ingredients and ensuring that the product is packaged in a way that requires refrigeration. This could include using eco-friendly packaging materials that keep the product fresh and extend its shelf life. In terms of marketing promotion factors, sellers should highlight the organic nature of their sauerkraut and emphasize the benefits of consuming organic foods. They could also leverage the popularity of the "Bubbies" brand by highlighting any similarities in taste or quality. Sellers could also consider partnering with health food stores or other retailers that cater to customers who prioritize organic and natural products. This could help increase visibility and attract customers who are looking for sauerkraut that meets their specific expectations. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sauerkraut sellers can differentiate themselves in a crowded market and attract loyal customers who value organic and high-quality products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great productJan. 2020
Love the taste of this and the fact I’m getting probiotics when I eat it!
Deanne Arnold
Different taste.
TasteMar. 2021
Little pricey but delicious. Taste just like the “old timers” sauerkraut! Highly recommend!
I want my money back!!!!! I’m completely unhappy. My order came totally leaking and disgusting. Had to throw it away. And I can’t seem to get my money back which is ludicrous.
Elisa Abuan
The value not worth the product!
Very good product. Reminded me of what my grandmother made.
Paula K Hall
My daughter's stomach is hurting due to not being able to use the last two ordered since the jars leaked. It is $30 we could not really afford to lose. Bubbie's has probiotics my daughter needs to help her digestive issues. Both jars we bought separately apparently we're not sealed properly.
Great productOct. 2022
Feel great. It is not aged in plastic so don’t worry about packaging. Superstar product.
DeliciousDec. 2021
Love that this is great tasting and healthy!!!!!
Dot Matrix
Tastes good the texture is a bit like coleslaw.

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