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Scales product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Scales category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 4496 reviews, it suggests that customers are generally happy with their purchases in this category. If you are considering purchasing a scale on Amazon, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tested by many customers. Overall, it seems that the Scales category on Amazon is a good place to start your search for a reliable and high-quality scale. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is infant, the most commonly moment of use is everyday, the most common location is doctor, the most common behavior is weight . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a scale that is primarily used to monitor the weight of infants, sons, and daughters. The top three places where this product is used are doctor's offices, hospitals, and medical offices, which suggests that it is primarily used in a medical context. Additionally, the top two uses of the product are to monitor weight and to monitor the weight of cats. From this data, we can infer that the customer profile for this product is likely parents or caregivers of infants, sons, and daughters who are concerned about monitoring their weight. The fact that the product is primarily used in medical settings suggests that these customers may be particularly concerned about the health and well-being of their children. Additionally, the fact that some customers are using the product to monitor the weight of their cats suggests that there may be a subset of customers who are interested in monitoring the weight of their pets as well. Based on this analysis, it may be useful for the company to target their marketing efforts towards parents and caregivers of infants, sons, and daughters, particularly those who are concerned about their children's health. Additionally, they may want to consider marketing the product as a tool for monitoring the weight of pets as well, as this appears to be a secondary use case for some customers. Finally, they may want to consider partnering with medical offices and hospitals to promote the product to healthcare professionals who may recommend it to their patients.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are scale, weight, button, app, weight displayed. The most mentioned elements about scale are inaccurate(14.37%), do not work very well(3.64%).
The top 5 positive reviews are scale, product, weight, app, design. The most mentioned elements about scale are accurate(17.52%), easy to use(14.70%).
do not work very well3.64%
do not give exact weight2.68%
weight displayed3.64%
easy to use14.70%
good quality1.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect across all the products in the Scales category is "scale." This suggests that users have concerns or issues related to the accuracy or reliability of the scale readings. Weight is another common con mentioned, indicating that users find the scales to be heavy or cumbersome. Other cons mentioned include button functionality, app integration, and the design of the product. On the positive side, the most frequently mentioned pro aspect is also "scale," indicating that users appreciate the accuracy or precision of the scales. This suggests that the scales are generally reliable in providing accurate weight measurements. Based on these findings, it would be beneficial for product development to focus on improving the scale functionality and addressing any issues related to weight. Ensuring that the scales are accurate, consistent, and easy to use would greatly enhance user satisfaction. Additionally, addressing concerns related to the app integration and design could also improve the overall user experience. When it comes to product selection, it would be wise to prioritize scales that have a strong reputation for accuracy and reliability. Paying attention to user reviews and ratings can provide valuable insights into the performance and satisfaction levels of different scale models. Additionally, considering the weight and design aspects, and selecting scales that are user-friendly and visually appealing, can further enhance the overall product experience. By addressing the cons and capitalizing on the pros, product developers can create scales that meet user expectations and provide a positive user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to use3
weighted feed2

Based on the data provided, it seems that customers are primarily motivated to buy scales based on the product description. This makes sense, as scales are a functional item and customers want to ensure that they are purchasing a product that meets their needs. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of those they know. Price is also a consideration, but it appears to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a high-quality scale that meets their needs. To optimize an Amazon listing for scales, it would be important to focus on the product description. This could include highlighting the key features and benefits of the scale, as well as providing detailed specifications and information about how the scale works. Additionally, including customer reviews and testimonials could help to build trust and credibility with potential buyers. Finally, it may be worth considering offering promotions or discounts to incentivize customers to purchase the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good scale
scale accurate
scale check
scale earlier
accurate scale9
accurate scale
accurate scale weigh on
reliable accurate scale
scale accurate
scale more accurate precise
scale track weight8
track weight
scale track cat is weight
weight on track
last long6
last long
more precise6
more accurate
back light
back light display
backlight on display
display back-lit
know sooner4

Based on the customer expectations mentioned, it is clear that accuracy and precision are the most important factors when it comes to scales. Customers want to be able to trust that the scale they are using will give them an accurate reading every time. This is reflected in the high number of mentions of "accurate scale" and the fact that "scale" itself was mentioned the most. Weight is also an important factor, as it is the primary function of a scale. Customers want to be able to weigh items of varying sizes and weights, so a scale that can handle a wide range of weights is desirable. In terms of product development prioritization, sellers should focus on creating scales that are highly accurate and precise. This could involve using high-quality sensors and other components to ensure that the scale is as accurate as possible. Additionally, sellers should consider offering scales that can handle a wide range of weights, as this is also an important factor for customers. When it comes to marketing promotion factors, sellers should emphasize the accuracy and precision of their scales. This could involve highlighting the quality of the components used in the scale, as well as any certifications or testing that the scale has undergone to ensure its accuracy. Additionally, sellers could consider offering promotions or discounts to customers who purchase their scales, as this can help to incentivize customers to choose their product over competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great scale for the price, we use this for our little fur babies in our hospital.
Linda Mull
We are using this scale for premature infant twins to keep track of their weight gains.
Chris Calaway
Used for pet weight, always matches fairly closely vet scales. Simple and reliable. Sleek and compact.
Tola O
Good product
Megan Beatty
PerfectApr. 2020
Perfect for home use to make sure baby is gaining weight.
D. Tweed
I’m a paranoid mom and wanted a scale so I could easily weigh my daughter and make sure she is continually gaining weight. I also wanted something slim that I could stash away easily. I was excited about the tare function so I could put a towel or something similar down to make weigh ins easier, but I found that it was taking the pressure weight of pressing the tare button into account, skewing her weight. That’s not helpful. Instead I subtract the weight of cushy item from the total. Much more accurate.
This fivce does not hold the weight Of my 2week old baby
I really like this scale. I purchased it to keep track of my daughter's weight since she was born small and in the NICU. It was a decent price and is really nice.
I got this scale to weigh wildlife and it works wonderful!
This hasn’t worked sense I bought it. Itstotalcrapthe numbers never stop moving and every time you weightthe something the weight changes and descends. Even when we knew the weight of an item it did the same

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