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Scan Tools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/18
No Image
Average Ratings
4.3
Total Reviews
1,340
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Scan Tools product in the Amazon BSR category has a relatively high customer satisfaction rating. With an average rating of 4.31 out of 5 and a total of 1340 reviews, it suggests that many customers have had a positive experience with this product. However, it's important to note that there may be some variation in customer satisfaction depending on individual needs and expectations. It's always a good idea to read through a variety of reviews to get a sense of the product's strengths and weaknesses before making a purchase. If you're considering purchasing a Scan Tool, my advice would be to carefully evaluate your needs and compare different products to find one that best meets your requirements. Additionally, be sure to read through reviews and consider factors such as price, features, and customer support before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is car, the most common behavior is code my bmw . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Scan Tools product is most commonly used in cars and jeeps, with a total of 159 mentions between the two. Additionally, the top two uses of the product are to code BMWs and to drive, with 9 mentions each. It's interesting to note that the top three users mentioned are a friend, a wife, and a BMW, with the BMW being mentioned more frequently than the other two users. This could suggest that the product is more commonly used by car enthusiasts or individuals who are particularly invested in their vehicle's performance. Given this information, it may be beneficial for the company to target their marketing efforts towards car enthusiasts and individuals who are passionate about their vehicles. They could also consider creating content or resources specifically geared towards BMW owners, given the high number of mentions of this brand in relation to the product. Additionally, the fact that the product is most commonly used in cars and jeeps suggests that the company may want to focus on marketing the product to individuals who own these types of vehicles. They could also consider partnering with car dealerships or mechanics to promote the product to individuals who are already invested in maintaining their vehicles. Overall, the data suggests that the Scan Tools product is most commonly used by car enthusiasts and individuals who are invested in their vehicle's performance. By targeting this customer profile and focusing on marketing efforts towards individuals who own cars and jeeps, the company may be able to increase sales and grow their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, app, scanner, instruction, system. The most mentioned elements about product are can not restore a code(0.78%), do not actually support it(0.78%).
The top 5 positive reviews are product, scanner, connection, connect, tool. The most mentioned elements about product are easy to use(4.70%), good quality(2.01%).
Cons
product13.95%
can not restore a code0.78%
do not actually support it0.78%
do not come with instruction0.78%
do not connect to the device0.78%
do not even bother to look alarm sensor0.78%
app3.88%
scanner3.88%
instruction3.10%
system2.33%
Pros
product12.75%
easy to use4.70%
good quality2.01%
intuitive2.01%
accurate0.67%
compact for use in tight space0.67%
scanner5.37%
connection4.03%
connect3.36%
tool3.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Scan Tools category has a mixed sentiment with both pros and cons mentioned frequently. The top con aspect mentioned most is related to the product itself, which could indicate issues with the quality or functionality of the tools. Additionally, the app, scanner, instruction, and system are also mentioned as cons, which suggests that users may be experiencing difficulties with the overall user experience of the tools. On the other hand, the top pro aspect mentioned most is also related to the product itself, which could indicate that users are generally satisfied with the performance of the tools. However, it's worth noting that the percentage of positive mentions is slightly lower than the percentage of negative mentions. To improve the product development and selection, it may be helpful to focus on addressing the specific issues mentioned in the cons. For example, improving the quality and functionality of the tools, as well as addressing any issues with the app, scanner, instruction, and system could help to improve the overall user experience and increase positive sentiment. Additionally, gathering feedback from users and incorporating their suggestions into future product development could also be beneficial.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
best1
can do all these different thing1
functionality1
instructional dvd1

Based on the data provided, it seems that customers are primarily motivated to buy Scan Tools based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why product description is the top feature could be that customers want to know the specific features and capabilities of the Scan Tool, as well as how it can benefit them. They may also be looking for information about compatibility with their vehicle and ease of use. To optimize an Amazon listing for Scan Tools, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about compatibility, ease of use, and any unique features that set the Scan Tool apart from competitors. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing should also be competitive and clearly displayed to help customers make an informed decision.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
6.01
4.0
app1
app
bluetooth enable version1
bluetooth version
build in reference for part replace1
build in reference for part replace
case1
case
case small1
case big
code out auto shutoff and safety warning1
code out auto shutoff and safety warning
cts4 introduce1
cts4 introduce
data into smart home system1
data into smart home system
date month day year1
date month day year

Based on the customer expectations mentioned, it seems that customers in the Scan Tools category are looking for a product that has a Bluetooth-enabled version and can be accessed through an app. This suggests that customers are looking for a product that is easy to use and can be integrated with their mobile devices. To prioritize product development, sellers should focus on creating a product that is user-friendly and can be easily integrated with mobile devices. This could include developing a mobile app that allows customers to access the product's features and functions, as well as creating a Bluetooth-enabled version of the product that can be easily paired with mobile devices. In terms of marketing promotion factors, sellers should focus on highlighting the product's ease of use and mobile integration capabilities. This could include creating marketing materials that showcase the product's mobile app and Bluetooth capabilities, as well as highlighting the product's user-friendly design and interface. Overall, the key to success in the Scan Tools category is to create a product that is easy to use and can be easily integrated with mobile devices. By prioritizing product development and marketing promotion factors that focus on these key features, sellers can attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

F3504X4
Purchased
Let me start off by saying the product does exactly as it should. It was glitchy at first, but it will eventually work itself out with updates. Also, don't have buyers remorse about buying the Insight instead of the Evolution. For a fee, (I heard $150-$200) Edge can unlock features in your Insight to turn it into an Evolution. With all the tuning capabilities and other features. It is upgradeable! Don't despair. My concern is when the CTS4 will be introduced... I don't want an old model, but that's the risk you take buying anything technology related. I ordered my package and it came directly from Edge, fully sealed and new. But, be sure you check to ensure everything is there! I'm missing my USB cable to plug the Insight into the computer. I will reach out to Edge tomorrow (Monday) when they are open. Additionally, be very careful when buying the optional Asurion (or any other kind) of extended warranty coverage from Amazon. We customers assume the coverage type will be correct, as we have no option to select the type. We hope Amazon pairs the product with the right type of warranty... but they don't! Beware! In March I bought a computer graphics processing unit (GPU) and selected the optional 4 year protection plan. Come to find out, after I bought it and registered the product.... the type of Asurion warranty was for "home appliances". So if I had issues, it would have not been fixed! I bought the Asurion insurance for this Edge Insight... and guess what? 🙄 It ended up being coverage for "office equipment" not what it should cover which is automotive electronics. I had to get them to refund the warranty purchase. So Beware. You don't have any way of knowing, until you buy. It's Amazon's job to pair the warranty with the correct items. They don't always do it.
chicoboy
Purchased
Easy to use.
Sami1820
Purchased
Easy to useJun. 2019
It is really easy to use and it works perfect on F30 BMW
ScamNov. 2021
Do not buy this tuner!!!! I called Edge products before purchasing and was told it would work on deleted trucks. After installing and flashing a tune on the truck it put the ecu into limp mode. I called the company back and they completely changed their story and told me it would not work with a deleted truck and basically that I was out of luck. I will never be buying anything from this company again.
Good stuffAug. 2020
It works!
irunit
Purchased
Five StarsMar. 2018
Works great on my i3!
BDK6017
Purchased
This item was fairly easy to setup using Jscan. I had a little trouble syncing it with my phone over wifi but I got it eventually. Overall really cool device highly recommend
Antonio
Purchased
I almost returned this because I tried the OBD Auto Doctor app first and it is so terrible and the upgrade has a monthly fee,I freaked! But then I tried the Torque Lite app and loved it so I bought the 5 dollar Torque app and it is awesome. Just remember to turn WIFI on in the OBD2 Adapter Setting in the app,my bluetooth is not pairing but it connects as WIFI. I am real happy I can check the the emission status easily and know if my car will pass the emissions test!
5 min set upJun. 2022
Works great with no issues
JJE1011
Purchased
GreatFeb. 2020
Works great. But should have purchased the Bluetooth one.

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