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Scents product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
PURA D'OR Organic Essential Oils Set of 16 10ml Sweet16 Wood Box Gift Set, 100% Pure Therapeutic Grade Aromatherapy for Home Diffusers (Lavender, Tea Tree, Eucalyptus, Lemon, Cedarwood, Ylang Ylang)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for scented products on Amazon is quite high at 4.55 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 2769 reviews, it suggests that there is a significant number of customers who have shared their opinions on these scented products. The high average rating and the substantial number of reviews indicate a positive level of customer satisfaction. It implies that the majority of customers are happy with the scented products they have purchased from Amazon. This could be attributed to the quality of the products, their effectiveness, and the overall experience customers have had with them. Based on this information, my advice would be to continue focusing on providing high-quality scented products in this category. Maintaining the current level of customer satisfaction is crucial, so it's important to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers to the products in this category. It would also be beneficial to analyze the feedback provided in the reviews to identify any areas for improvement. This could involve addressing any common concerns or suggestions mentioned by customers and incorporating them into product development or customer service strategies. Overall, the data suggests that the scented products in this category have been well-received by customers on Amazon. By maintaining a focus on quality and continuously striving to meet customer needs, it is likely that customer satisfaction will remain high, leading to continued success in this market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Scents product is most commonly associated with personal relationships, particularly with friends, daughters, and mothers. Additionally, the product is most often used in personal spaces such as rooms and houses, with a smaller number of mentions for diffusers. The two most common uses for the product are as a gift and as a candle. This suggests that customers may be purchasing the product as a way to enhance their personal spaces or as a thoughtful gift for loved ones. Given this information, it is likely that the customer profile for this product is someone who values personal relationships and creating a comfortable and inviting atmosphere in their home. They may be interested in using scents as a way to enhance their personal space or as a way to show appreciation for loved ones. To appeal to this customer profile, it may be helpful to focus marketing efforts on the personal and emotional benefits of the product, such as creating a cozy and inviting atmosphere or showing appreciation for loved ones. Additionally, highlighting the versatility of the product, such as its use as a gift or in a variety of personal spaces, may also be effective.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, bottle, scent, oil, flower. The most mentioned elements about smell are good(15.06%), solid(2.88%).
The top 5 positive reviews are flower, scent, color, smell, quality. The most mentioned elements about flower are look good(10.59%), fragrant(0.71%).
give me a strong headache0.32%
look good10.59%
good quality0.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Scents category has both positive and negative aspects. The top pro aspect mentioned most is "flower," which suggests that consumers enjoy scents that are floral in nature. However, the top con aspect mentioned most is "smell," which indicates that some consumers may find certain scents to be unpleasant. Other cons mentioned include "bottle," "scent," "oil," and "quality," which suggest that consumers may have issues with the packaging, the strength of the scent, or the overall quality of the product. On the other hand, the cons of "color" and "smell" suggest that some consumers may have specific preferences when it comes to the type of scent they prefer. To improve product development and selection in this category, companies may want to consider offering a wider variety of scents that appeal to different preferences. They may also want to focus on improving the quality of their products and ensuring that the packaging is user-friendly. Additionally, companies may want to consider offering scent samples or smaller sizes to allow consumers to try out different scents before committing to a larger purchase.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
dried flower on the right1

Based on the data provided, it seems that customers primarily buy products in the Scents category due to the product description. This suggests that customers are highly influenced by the information provided about the scent, its ingredients, and its benefits. A well-written and detailed product description can effectively convey the unique qualities of the scent, creating a strong motivation for customers to make a purchase. Some reasons why the product description is the top feature could be that customers want to know what the scent smells like, how long it lasts, and whether it aligns with their personal preferences. Additionally, customers may be interested in learning about the ingredients used, such as natural or organic components, as this can be an important factor in their decision-making process. Based on this information, here are some suggestions for optimizing an Amazon listing in the Scents category: 1. Focus on creating compelling and detailed product descriptions that highlight the unique qualities of the scent, including its notes, longevity, and any special features. 2. Use descriptive language to evoke emotions and help customers imagine how the scent will enhance their daily lives or create a specific ambiance. 3. Include information about the ingredients used, especially if they are natural, organic, or sustainably sourced, as this can be a strong selling point for many customers. 4. Consider incorporating customer reviews or testimonials that highlight positive experiences with the scent, as social proof can greatly influence purchasing decisions. 5. Optimize the listing's title and keywords to ensure it appears in relevant search results, using terms that customers are likely to use when searching for scents. 6. Utilize high-quality product images that showcase the packaging, the scent itself, and any additional features or accessories that come with the product. 7. Offer competitive pricing to attract price-conscious customers, as the price was mentioned as a motivating factor for some buyers. By implementing these optimization strategies, sellers can enhance their Amazon listings in the Scents category and increase the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle7
big bottle
bottle big
large bottle
big size
big box2
big box
bottle full2
bottle full
flavor scent longevity work2
longevity scent
more smell longevity
floral scent2
floral scent
smell floral
good seal2
good seal
seal good
last long2
last long
more intact flower2
more intact flower

Based on the customer expectations mentioned, it seems that size is an important factor for customers when it comes to scents. Customers are looking for big bottles or big boxes, which suggests that they want to get more value for their money and have a longer-lasting supply of their favorite scents. As a seller, it would be wise to prioritize product development that focuses on creating larger-sized bottles or boxes for scents. This could include offering refillable options or bundling multiple scents together in a larger package. Additionally, marketing promotions could highlight the value and longevity of these larger-sized options, emphasizing the cost savings and convenience for customers. It's also important to note that while size is a key factor for customers, it's not the only one. Sellers should continue to focus on developing high-quality scents that meet customer preferences and needs, such as long-lasting fragrances or unique scent combinations. By combining these factors with larger-sized options, sellers can create a winning combination that meets customer expectations and drives sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It was pretty for what I’m looking for! I definitely recommend! You won’t be disappointed :)
Rachel Moyer
GorgeousDec. 2020
These are beautiful and have been perfect for my project.
PurchasedEarly review
AmazingAug. 2020
I love my flower I will be ordering them again
Ty Thomas
Great packaging, great variety
Very nice. Well packed and fast shipping. My Amazon app is not working so I can't send a picture my apologies. It's worth it.
BeautifulJan. 2021
Beautiful flowers and you get a lot!!! I’ll be back lol
CalidadMay 2021
Hermosa y de calidad
Beautiful however one of the bags was unlabeled and the bags of flowers at the bottom of the box were the smallest flowers so they got crushed into basically dust.
William W.
Love itApr. 2021
I honestly thought that these were going to come in little crumbles and pieces... Fortunately they were packaged great and everything looks beautiful!!! Great product for the price!
Trena ward
Great value!Oct. 2020
Loved everything about it. Packaging was beautifully displayed and in great condition! Flowers are insect and do not fall apart. They look very nice on the surface of some soaps I made.

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