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Scissors product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Briggs Precision Cut Shears Scissors for Medical or Personal Use, 7.5 inches, Blue
Bulk Priced Plastic Blue Forceps (Tapered Tweezers) from PrimeMed (50 Pack)
Heating Pad for Back Neck Shoulder Pain Relief, Gifts for Women, Men, Mom, Dad, Christmas, Mothers Day, Fathers Day, Electric Heating Pads with Auto Shut Off & 6 Heat Settings, Moist Dry Heat Options
Mini Easi-Grip Scissors
Stemostat, 7-1/2 Inches

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for scissors in the given category on Amazon is 4.35 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 1271 reviews, it suggests that there is a significant number of customers who have purchased and reviewed scissors in this category. Considering the high average rating and the substantial number of reviews, it can be inferred that customers are generally satisfied with the scissors available in this category on Amazon. This level of satisfaction could be attributed to factors such as the quality, durability, and performance of the scissors. Based on this information, my advice would be to continue offering a diverse range of scissors in this category, ensuring that they meet the expectations of customers in terms of quality and functionality. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain a high level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is hospital, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Scissors product is frequently mentioned in relation to three key users: the wife, mother, and kid. The mother and wife are mentioned slightly more often than the kid, indicating that they may be the primary users of the product. This suggests that the Scissors are likely used for various household tasks, such as crafting, cooking, or general household maintenance. In terms of the top three places to use the product, both hospitals and offices are mentioned four times each, indicating that the Scissors may have applications in professional settings. The mention of badges suggests that the product might be used in industries where identification badges are common, such as healthcare or corporate environments. The top two usages of the product are giving it as a gift and relieving back pain. The high number of mentions for gift-giving suggests that the Scissors may be a popular choice for presents, possibly due to their quality, design, or versatility. The mentions of back pain indicate that the Scissors might have ergonomic features or be specifically designed for individuals with physical discomfort. Based on this analysis, the customer profile for the Scissors product can be described as someone who values quality and versatility in their household tools. They may be individuals who engage in crafting or cooking activities, and they may also work in professional settings such as offices or hospitals. Additionally, the product seems to appeal to those who are looking for thoughtful gifts or have specific needs related to back pain. To further cater to this customer profile, it would be beneficial to emphasize the product's durability, versatility, and ergonomic design. Marketing efforts could focus on showcasing the Scissors' suitability for various household tasks, as well as their potential benefits in professional settings. Additionally, highlighting the product's potential as a thoughtful gift option and its ability to provide relief for back pain could help attract more customers within these specific niches.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are heating pad, scissors, product, blade, controller. The most mentioned elements about heating pad are small(7.27%), do not heat to a warm enough temperature(3.64%).
The top 5 positive reviews are heating pad, pad, size, material, product. The most mentioned elements about heating pad are soft(9.39%), easy to use(3.31%).
heating pad21.82%
do not heat to a warm enough temperature3.64%
get hot3.64%
can not sit or lay on1.82%
heating pad20.17%
easy to use3.31%
effective for pain relief2.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the heating pad is a significant concern across multiple categories, including vacuum, scissors, and the tip. It is mentioned as the top con aspect in all three categories, with percentages ranging from 20.17% to 21.82%. This suggests that the heating pad is a common issue that users face and should be addressed in product development and selection. In terms of cons, besides the heating pad, other mentioned aspects include scissors, product, blade, controller, size, and material. These cons indicate potential areas for improvement. For example, the scissors category could benefit from addressing issues related to the blade and controller. Similarly, the tip category could focus on improving the size and material of the product. On the positive side, the only pro aspect mentioned most frequently is the heating pad, accounting for 20.17% of the responses. This suggests that despite its cons, the heating pad is still appreciated by users. Therefore, it might be worth exploring ways to enhance the positive aspects of the heating pad while addressing the mentioned cons. In terms of suggestions for product development and selection, it would be beneficial to prioritize addressing the heating pad issue across all categories. This could involve improving its functionality, durability, or safety features. Additionally, attention should be given to the other cons mentioned, such as the blade, controller, size, and material, to enhance the overall user experience. By focusing on these areas, product developers and selectors can work towards creating a more satisfactory and well-rounded product that addresses the concerns raised by users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy scissors in this category due to two main factors: the product description and recommendations from friends. The product description is the top feature that motivates buyers, with 50% of mentions. This suggests that customers rely heavily on the information provided in the description to make their purchasing decisions. There are several reasons why the product description is crucial for buyers. Firstly, it provides detailed information about the scissors, including their features, specifications, and potential uses. This helps customers understand if the product meets their specific needs. Secondly, a well-written description can highlight the benefits and advantages of the scissors, making them more appealing to potential buyers. Lastly, the description can address any concerns or questions customers may have, providing reassurance and building trust. Based on this information, optimizing the Amazon listing for scissors should focus on enhancing the product description. Here are a few suggestions: 1. Be thorough: Ensure that the product description includes all relevant details about the scissors, such as size, material, durability, and any unique features. This will help customers make informed decisions. 2. Highlight benefits: Emphasize the advantages of using the scissors, such as precision cutting, ergonomic design, or versatility. Clearly communicate how these benefits can improve the user's experience. 3. Use persuasive language: Craft the description in a way that appeals to customers' needs and desires. Use compelling language to create a sense of urgency or exclusivity, making the scissors seem like a must-have item. 4. Address common concerns: Anticipate potential questions or concerns customers may have and address them in the description. This can help alleviate doubts and build trust in the product. 5. Include customer reviews: Incorporate positive customer reviews in the product description to provide social proof and reinforce the quality and reliability of the scissors. By optimizing the product description based on these suggestions, sellers can better attract and engage potential buyers, ultimately increasing sales in the scissors category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
40 minute auto shut off1
do not 90 minute shut off
Heat setting could be little higher1
more heat setting
big version1
big version
end point1
point on end
good timer temperature design1
good timer temperature design
handle grab1
handle more grip-friendly
hold shape1
hold shape

Analysis of Customer Expectations for Scissors: Based on the customer feedback provided, there are a few key expectations that sellers should consider when developing and marketing scissors: 1. 40-minute auto shut off: One customer mentioned the desire for an auto shut off feature. This indicates a need for safety and convenience. Sellers should prioritize incorporating this feature into their scissors to meet customer expectations and provide peace of mind during use. 2. Heat setting could be a little higher: Another customer mentioned that the heat setting on the scissors could be higher. This suggests that there is a demand for scissors with increased temperature capabilities. Sellers should consider developing scissors with adjustable heat settings that cater to a wider range of customer preferences. 3. Big version: A customer mentioned the desire for a larger version of scissors. This indicates a need for scissors that can handle larger cutting tasks or accommodate users with larger hands. Sellers should consider offering different sizes or variations of scissors to cater to customers with varying needs and preferences. Suggestions for Product Development Prioritization: 1. Safety features: Given the mention of an auto shut off feature, sellers should prioritize incorporating safety mechanisms into their scissors. This could include features like automatic shut off after a certain period of inactivity or temperature control to prevent overheating. 2. Temperature control: Since one customer mentioned the desire for higher heat settings, sellers should prioritize developing scissors with adjustable temperature controls. This will allow users to customize the heat level based on their specific requirements. 3. Ergonomics and size options: Considering the request for a larger version of scissors, sellers should prioritize developing scissors in different sizes to cater to a wider range of users. Additionally, focusing on ergonomic designs that provide comfort and ease of use will enhance the overall customer experience. Marketing Promotion Factors: 1. Highlight safety features: In marketing materials, emphasize the auto shut off feature as a key selling point. This will appeal to customers who prioritize safety and convenience in their purchasing decisions. 2. Showcase temperature control capabilities: Promote the scissors' ability to adjust heat settings to meet individual needs. Highlight the versatility and flexibility this feature offers, making it suitable for a variety of tasks and hair types. 3. Emphasize size options and ergonomics: Highlight the availability of different sizes and ergonomic designs to cater to customers with varying preferences and hand sizes. This will attract a wider customer base and demonstrate the product's versatility. By considering these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs of their target audience and enhance customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Was not worth the price, did not heat up enough to find relief
Good valueDec. 2022
Easy to use.
frances c.
 Love this heating pad! The settings are clear and deliver what they say. Lows, meds, highs are just that. I also love that the cord is long. The plush heating pad is also longer and wider than an average heating pad for more warm soothing relief coverage. Definitely worth the price. Highly recommend.
It okDec. 2022
It was a gift she loved it
It was very comfortable, and the value for what it is was great! Very easy to use!
Great buy!Dec. 2022
We purchased this as a gift for one of my husband’s family members They loved it. It’s easy to use and works so well to alleviate muscle aches.
AmazingDec. 2022
This works for all of your ache and pains. Super soft
Jonathan Wood
It heats up fast.
The covering on the heating pad is plush and soft. The size is very generous, heats quickly and remains constant. Good value!
Both my husband and I didn't think the heating pad got hot enough. It also ripped within having it less than a week. We were just simply using it in our bed. It's not durable at all. I expected better. Now, I have to buy another one. It was a waste of money.

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