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Scones product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Poppie's Dough Fresh Baked Scone Basket (13 Pieces) (Chocolate Chip)
Scone Mix - Cranberry Orange - 16oz (454g)
Rabbit Creek Scone Mix Variety Pack of 2 – Carrot Cake and Cranberry Orange Cream Scone Mix
Rabbit Creek Scone Mix Variety Pack of 2 – Blueberry and Cherry Almond Cream Scone Mix
Rabbit Creek Scone Mix Variety Pack of 2 – Chocolate Chip and Chocolate Chip Caramel Cream Scone Mix

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Scones category on Amazon is 4.2 out of 5. This indicates a generally positive level of customer satisfaction. With a total of 264 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. Considering the high average rating, it appears that customers are generally satisfied with the Scones products available on Amazon. However, it's important to note that individual preferences may vary, and it's always a good idea to read through some of the reviews to get a better understanding of the specific features, quality, and taste of the scones being offered. Based on this information, my advice would be to consider the following: 1. Read customer reviews: Take the time to read through a variety of reviews to get a better understanding of the product's strengths and weaknesses. Look for reviews from customers who have similar preferences or requirements as you do. 2. Consider personal preferences: Keep in mind that taste and texture preferences for scones can vary greatly. Look for reviews that mention specific aspects such as flakiness, sweetness, or any unique flavors to ensure they align with your preferences. 3. Check for recent reviews: Pay attention to the recency of the reviews. Products and their quality can change over time, so it's important to consider the most recent feedback to ensure it is still relevant. 4. Compare different options: If there are multiple scone products available in the category, compare their ratings, reviews, and features to find the one that best suits your needs. By following these suggestions, you can make a more informed decision and increase the likelihood of being satisfied with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is oven, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are husbands, followed closely by family members and friends. This suggests that the product appeals to individuals who enjoy sharing it with their loved ones and close friends. It could be inferred that the product is often enjoyed in a social setting, emphasizing the importance of relationships and bonding. In terms of usage, the top three places where the product is commonly used are the oven, freezer, and microwave. This indicates that the product is versatile and can be prepared in various ways, catering to different preferences and convenience levels of the users. The oven seems to be the preferred method of preparation, possibly suggesting that customers enjoy the freshly baked aroma and texture of the product. Furthermore, the most popular usage of the product is as a gift, followed by leisurely breakfasts. This implies that customers not only enjoy the product themselves but also find it suitable for gifting to others. The mention of leisurely breakfasts suggests that the product is associated with relaxation and indulgence, appealing to those who appreciate a slow and enjoyable start to their day. Based on this analysis, the customer profile for this product could be someone who values relationships and enjoys sharing experiences with loved ones. They may prioritize convenience and versatility in their cooking methods, as indicated by the usage of the oven, freezer, and microwave. Additionally, they may appreciate the act of gifting and seek out products that can be given as thoughtful presents. Finally, they may have a preference for leisurely breakfasts, indicating a desire for a relaxed and enjoyable start to their day. To cater to this customer profile, it would be beneficial to emphasize the product's versatility and convenience in marketing materials. Highlighting its suitability as a gift option and promoting leisurely breakfast ideas could also resonate with potential customers. Additionally, creating opportunities for social sharing, such as recipe ideas for gatherings or special occasions, could further engage this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, scone, flavor, fruit, consistency. The most mentioned elements about texture are bad(20.00%), crumbly(10.00%).
The top 5 positive reviews are flavor, scone, texture, taste, blueberry. The most mentioned elements about flavor are good(20.24%), like like(3.57%).
do not10.00%
like like3.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of scones is texture, which was mentioned by 50% of the respondents. Other cons mentioned include scone, flavor, fruit, and consistency. On the other hand, the top pro aspect mentioned most is flavor, with 28.57% of respondents highlighting it as a positive aspect. Considering the cons, it appears that texture is a significant concern for consumers when it comes to scones. This suggests that there may be issues with the overall mouthfeel or consistency of the product. Additionally, the mention of scone, flavor, fruit, and consistency as cons indicates that there might be room for improvement in these areas as well. On the positive side, flavor is the most commonly mentioned pro aspect. This suggests that consumers generally enjoy the taste of scones, which is a promising aspect to build upon. Based on these findings, product development and selection could focus on addressing the texture issues that consumers have raised. It would be beneficial to invest in improving the overall mouthfeel and consistency of the scones. Additionally, considering the cons related to scone, flavor, fruit, and consistency, it would be valuable to refine these aspects to enhance the overall experience for consumers. In terms of product selection, it would be wise to prioritize scones that have a pleasant texture and address the mentioned cons. By offering scones with improved texture and addressing the concerns related to scone, flavor, fruit, and consistency, it is likely that consumer satisfaction and enjoyment of the product will increase. Overall, the sentiment analysis suggests that while there are some areas for improvement, such as texture and certain aspects of flavor, scones have the potential to be well-received by consumers if these concerns are addressed in product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to1
taste delicious1

Based on the data above, it seems that customers are primarily motivated to buy scones based on the brand reputation and product description. The fact that brand reputation was mentioned in 66.67% of responses suggests that customers are looking for a trusted and well-known brand when it comes to purchasing scones. Additionally, the fact that product description was mentioned in 33.33% of responses suggests that customers are also interested in the specific details and features of the scones themselves. Given that product description was the top feature mentioned, it's important for sellers to focus on optimizing their Amazon listings to highlight the unique qualities and benefits of their scones. This could include providing detailed descriptions of the ingredients, flavor profiles, and any special features (such as gluten-free or organic options). Additionally, sellers should consider using high-quality images and videos to showcase their scones in action and help customers visualize what they're getting. Overall, by focusing on building a strong brand reputation and providing detailed product descriptions, sellers can increase their chances of attracting and retaining customers in the competitive scone market on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
best by date in future1
best by date in future
cinnamon take1
cinnamon take
dial back erythritol1
dial back erythritol
different bag1
separate bag
firm shape1
firm shape
freeze well1
freeze well
half size small1
half size
keto product taste good1
keto product taste good
more blueberry1
more blueberry

Based on the information provided, it is unclear what specific customer expectations are for scones. However, in general, customers may expect scones to be freshly baked, have a tender and flaky texture, and be flavorful. They may also have specific dietary requirements, such as gluten-free or vegan options. To prioritize product development, sellers should consider conducting market research to identify popular flavor combinations and dietary preferences. They can also experiment with different textures and ingredients to create unique and appealing scone varieties. In terms of marketing promotion factors, sellers should highlight the freshness and quality of their scones, as well as any unique flavor combinations or dietary options. They can also leverage social media and influencer partnerships to increase brand awareness and reach a wider audience. Additionally, offering promotions or discounts can incentivize customers to try their scones and potentially become repeat customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I repurchased Rabbit Creek Scone Mix because they tasted delicious, easy to make, and I received compliments on them. I previously purchased the cherry almond variety pack of 2. Haven't made the chocolate chip or the chocolate chip caramel cream yet.
Great Flavor!Jun. 2022
I got lemon apricot and they are yummy! The texture wasn't what I wanted and I understand that shipping in plastic bags makes it almost impossible to have a little crunch. So I put one in a 400 degree oven until the outside was a crispy. Perfect! I really like that they are individually packed so that I can refrigerate or freeze them and take out as many as I want. I'll order again. Yummers!
Helen Cuan
Excellent!!!Aug. 2022
The first thing, I loved the Poppies Dough presentation it was expectacular. It was delicious, soft, lots of raisins and cranberry, including the price. Our family and friends enjoyed it. It was perfect !!!!
I had a hunkering for some scones and came across, what I call, the Cranberry Sensation, from Poppie's Cookies. These arrived a week earlier than the estimate displayed. The presentation was perfect for me - festive bow on top, individual wrapping, and another layer of protection to keep the scones from escaping before meeting their delicious end! The timing was perfect, too; the same week they were estimated to arrive, my college class started the same week with Independence Day weekend starting up. I ate one the morning they arrived, and it was really good. I put them in the refrigerator to protect them; I ate at least 3 more right from the fridge over the next few days, and they were still delicious. Yes, doesn't matter if they're refrigerated, ambient temperature, or warmed up in the microwave for 20 sec. (keep the wrap on when you do it), they're still delicious. You'll be tempted to eat them up in less than a week, but do pace yourself. They're worth it!
ExcellentSept. 2020
These scones are really good. Expensive but very good. Pretty fast delivery and well packed. I will keep ordering them.
jo merrill
The best ever
I ordered two packages of scones, and yesterday made the almond cream. There was no taste other then just a tasteless biscuit. Not to mention paying more for these, using bisquick would have tasted much better and it's cheaper. Very disappointed in the product, since I really like scones.
FabulousAug. 2021
This was a gift and got total thumbs up!!!
B Powers
Easy to make……taste really good. Recommend.
Dry!Apr. 2022
Extremely Dry. Three them away after baking.

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