Scrapbooking product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
iBayam Journal Planner Pens Colored Pens Fine Point Markers Fine Tip Drawing Pens Porous Fineliner Pen for Journaling Writing Note Taking Calendar Coloring Art Office Back to School Supplies, 18 Color
Elmer's Disappearing Purple School Glue, Washable, 6 Pack, 0.21-ounce sticks
Cricut StandardGrip Machine Mats 12in x 12in, Reusable Cutting Mats for Crafts with Protective Film, Use with Cardstock, Iron On, Vinyl and More, Compatible with Cricut Explore & Maker (2 Count)
Cricut Basic Tool Set - 5-Piece Precision Tool Kit for Crafting and DIYs, Perfect for Vinyl, Paper & Iron-on Projects, Great Companion for Cricut Cutting Machines, Core Colors
Cricut Premium Permanent Vinyl (12" x 48"), Strong Adhesive Lasts for 3 Years, UV & Water-Resistant, Perfect for Indoor-Outdoor DIY Projects, Compatible with Cricut Machines, Tennis Ball

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Scrapbooking category has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 20,215 reviews, it is clear that many customers have had positive experiences with this product. As a result, my advice would be to continue to focus on providing high-quality products and excellent customer service to maintain this level of satisfaction. It may also be helpful to encourage customers to leave reviews and provide feedback, as this can help to build trust and credibility with potential customers. Additionally, it may be worth considering ways to differentiate the product from competitors in the Scrapbooking category to further enhance its appeal to customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is journaling . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product in the Scrapbooking category are kids, daughters, and sons. Kids are mentioned the most, followed by daughters and then sons. This suggests that the product appeals to a wide range of users, including children and their parents. When it comes to the top three places to use the product, school takes the lead with the highest number of mentions, followed by the classroom and office. This indicates that the product is popular among students, teachers, and professionals who engage in creative activities. In terms of usage, journaling is the most prominent, with 278 mentions, followed by gift-giving, which has 204 mentions. This suggests that the product is commonly used for personal expression and as a thoughtful present for loved ones. Based on this analysis, the customer profile for this product in the Scrapbooking category can be described as individuals who are interested in creative activities, including children, parents, students, teachers, and professionals. They value personal expression and enjoy giving meaningful gifts. To further cater to this customer profile, it would be beneficial to: 1. Develop product features that are appealing to kids, such as colorful designs, interactive elements, and age-appropriate content. 2. Create marketing campaigns targeting parents, emphasizing the educational and developmental benefits of the product for their children. 3. Collaborate with schools and educational institutions to promote the product as a valuable tool for classroom activities and creative expression. 4. Offer customization options and personalization features to enhance the gift-giving aspect of the product, allowing customers to create unique and sentimental presents. By understanding the customer profile and tailoring the product and marketing strategies accordingly, the company can effectively meet the needs and preferences of their target audience in the Scrapbooking category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, tip, mat, vinyl, glue. The most mentioned elements about pen are thick(1.66%), difficult to use(1.10%).
The top 5 positive reviews are color, pen, ink, tip, product. The most mentioned elements about color are good(12.24%), vibrant(6.34%).
difficult to use1.10%
dry out0.95%
come apart0.55%
look good3.32%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Scrapbooking category is the pen, accounting for 10.81% of the mentions. Additionally, the top five cons of the vacuum in this context are the pen, tip, mat, vinyl, and glue. On the other hand, the top pro aspect mentioned most is color, accounting for 31.03% of the mentions. The top five cons of the tip are color, pen, ink, tip, and product. Based on this information, it appears that the pen is a significant concern for users in the Scrapbooking category, as it is mentioned as a con in both the top aspect and the top five cons of the vacuum and tip. This suggests that there may be issues with the quality, performance, or usability of the pens commonly used in Scrapbooking. On the positive side, color is mentioned as the top pro aspect, indicating that users appreciate the variety and vibrancy of colors available for Scrapbooking purposes. To improve product development and selection in this category, it would be beneficial to address the concerns related to pens. Manufacturers could focus on improving the quality and durability of pens, ensuring they provide a smooth and consistent writing experience. Additionally, it may be helpful to offer a wider range of colors and explore innovative ways to incorporate color into Scrapbooking materials. Furthermore, it would be valuable to gather more specific feedback from Scrapbooking enthusiasts to understand their preferences and pain points in greater detail. This could be done through surveys, user testing, or engaging with online communities dedicated to Scrapbooking. By actively listening to the needs and wants of the target audience, product developers can create offerings that better align with their expectations and enhance the overall Scrapbooking experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color option2

Based on the data provided, it seems that customers in the scrapbooking category are primarily motivated by the product description, followed by price and brand reputation. The product description being the top feature suggests that customers value detailed information about the product, its features, and how it can meet their specific needs in the scrapbooking realm. There could be several reasons why the product description is the most influential factor for buyers in this category. Firstly, scrapbooking is a creative hobby that requires specific tools, materials, and designs. Customers want to ensure that the product they are purchasing aligns with their creative vision and meets their requirements. A comprehensive product description helps them understand the product's features, dimensions, materials, and any unique selling points. Additionally, scrapbooking enthusiasts often seek inspiration and ideas for their projects. A well-written product description that highlights the product's potential uses, showcases sample projects, or provides creative suggestions can greatly appeal to customers. It helps them visualize how the product can enhance their scrapbooking experience and encourages them to make a purchase. Based on this information, optimizing Amazon listings for scrapbooking products should focus on improving the product description. Here are a few suggestions: 1. Provide detailed information: Ensure that the product description includes all relevant details about the product, such as dimensions, materials, and any unique features. This helps customers make informed decisions and reduces the likelihood of returns or dissatisfaction. 2. Highlight product benefits: Emphasize how the product can enhance the scrapbooking experience. Showcase its versatility, durability, or any other unique selling points that make it stand out from competitors. 3. Include visuals: Incorporate high-quality images or videos that showcase the product in action. This allows customers to visualize how the product can be used and its potential impact on their scrapbooking projects. 4. Offer creative suggestions: Provide ideas, tips, or project examples that demonstrate how the product can be used creatively. This helps customers envision the possibilities and increases their motivation to purchase. By optimizing the product description with these suggestions, sellers can better cater to the motivations of scrapbooking customers and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long28
last long
last longer
last awhile
last forever
longer lasting10
last longer
last year7
last year
last month
last whole year
pen thicker6
pen thicker
thicker pen
4 last5
big roll5
big roll
roll big
long last5
long last

Analysis of Customer Expectations for Scrapbooking: Based on the customer mentions, it is evident that longevity is a significant expectation for scrapbooking products. Customers want their scrapbooking materials to last long, with a particular emphasis on longevity and durability. This suggests that sellers in the scrapbooking industry should prioritize product development and marketing strategies that cater to these expectations. Product Development Prioritization Suggestions: 1. Quality Materials: Focus on sourcing high-quality materials that are designed to withstand wear and tear. This could include acid-free papers, archival inks, and durable adhesives. Ensuring the longevity of the products will help meet customer expectations. 2. Robust Construction: Consider developing scrapbooking tools and accessories that are built to last. This could involve using sturdy materials for punches, scissors, and other tools, as well as incorporating features that enhance durability, such as reinforced handles or blades. 3. Storage Solutions: Offer innovative storage options that help customers preserve their scrapbooking projects for an extended period. This could include acid-free storage boxes, protective sleeves, or albums with archival-quality pages. Marketing Promotion Factors Suggestions: 1. Emphasize Longevity: Highlight the durability and long-lasting nature of your scrapbooking products in your marketing campaigns. Use phrases like "built to last" or "designed for longevity" to communicate the value proposition to potential customers. 2. Customer Testimonials: Share testimonials from satisfied customers who have used your products for an extended period. This can help build trust and credibility, showcasing real-life examples of how your products meet and exceed customer expectations. 3. Educational Content: Create informative content that educates customers on how to properly care for their scrapbooking materials to ensure longevity. This could include blog posts, video tutorials, or social media content that provides tips and tricks for preserving scrapbooking projects. 4. Warranty or Guarantee: Consider offering a warranty or guarantee on your scrapbooking products to instill confidence in customers. This can help alleviate any concerns they may have about the longevity of the products and demonstrate your commitment to customer satisfaction. By prioritizing product development and marketing strategies that align with customer expectations for longevity in scrapbooking, sellers can differentiate themselves in the market and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Rachael B
Great buy!May 2022
Much better price online than in my local craft store! Works just like any other cricuit mat but the extra length is great to have!
Works outsideDec. 2021
I was not sure about this stuff, but I like it. I needed it for an outside project and it has stayed on the garage door. The other stuff I used came off the next morning.
TransparentOct. 2022
Completely see-through. Even three layers thick I could see what was under it.
I got this vinyl because I’m restoring my 70s vendo Dr Pepper vending machine. the backing to it was plastic not paper. the vinyl was thin and when applied it had streaks and spot’s which made a terrible look. I had to heat it up to make it look good if i work with vinyl again I’m getting car wrap vinyl.
Love it it was for a sign
GoodDec. 2021
Very good quality and price. Very pretty red color for stickers!
The colors of these vinyls are too transparent for layering. I used a black background with red letters and the red turned a brown color. Very disappointed.
Payton Taylor
The vinyl cut perfectly and I didn’t need to clean any edges up. Also once applied, it sticks very well. It does have a bit of a transparent tint to it. For my project, it didn’t matter, but it would be good to know that it’s not a solid red once removed from the white backing. The color will shift slightly depending on the background it’s placed on.
Lisa Britt
Great value for the money
Love this Cricut product! I'm new to Cricut and found it so easy to use this product. No mat needed! This permanent vinyl provides a professional finish. A crafter's dream!

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