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Scratch Covers & Removers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Rejuvenate New Improved Colors Wood Furniture & Floor Repair Markers Make Scratches Disappear in Any Color Wood Combination of 6 Colors Maple Oak Cherry Walnut Mahogany Espresso and Crayons Set
Trade Secret Scratch Remover for Wood Furniture and Floor Cover Nicks and Scratches, Camouflage Minor Defects (8oz / 236 Ml)… (Light and Dark)
Furniture Markers Touch up, 12 Piece Furniture and Wood Floor Markers and Crayons Repair Kit - 6 Felt Tip Wood Markers, 6 Wax Crayons in Black, Maple, Oak, Cherry, Walnut and Mahogany - By Rampro
Tibet Almond Stick Scratch Remover Most Amazing Wooden Surface Stain Remover And Give Perfect New Look To Wood Products
Katzco Wood Furniture Repair Kit Wood Markers For Scratches - Set of 13 - Markers and Wax Sticks with Sharpener - Wood Floor Scratch Remover Cover-Up for Tables, Desks

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Scratch Covers & Removers product category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.15 out of 5 and a total of 9622 reviews, it suggests that a significant number of customers have had positive experiences with these products. However, it's important to note that customer satisfaction can vary depending on the specific product within this category. It's always a good idea to read through individual reviews to get a better understanding of the product's strengths and weaknesses. If you're considering purchasing a Scratch Covers & Removers product on Amazon, my advice would be to do your research and read through customer reviews carefully. Look for products with a high number of positive reviews and pay attention to any recurring issues or complaints mentioned in negative reviews. Additionally, consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is hardwood floor, the most common behavior is remove small scratch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Scratch Covers & Removers product is most commonly used by individuals who are concerned about maintaining the appearance of their hardwood floors. The top three users of the product are husbands, mothers, and kids, which suggests that this product is likely used in households with families. The fact that the product is primarily used to remove small scratches and for moving purposes indicates that these individuals are likely concerned with keeping their floors in good condition, either for aesthetic reasons or to maintain the value of their home. Based on this data, it may be beneficial for the company to target their marketing efforts towards families with hardwood floors, emphasizing the product's ability to remove scratches and protect the floors during moves. Additionally, the company may want to consider creating a more user-friendly application process for the product, as it may be difficult for some individuals to apply the product effectively. Overall, this data suggests that the Scratch Covers & Removers product is most commonly used by families who are concerned with maintaining the appearance and value of their hardwood floors.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, marker, crayon, product, pen. The most mentioned elements about color are do not match(4.76%), hard to match with a lot(2.13%).
The top 5 positive reviews are product, color, marker, variety of color, kit. The most mentioned elements about product are easy to use(4.93%), good quality(1.03%).
do not match4.76%
hard to match with a lot2.13%
not accurate0.91%
easy to use4.93%
good quality1.03%
do a really good job0.24%
look good0.24%
do good on our wood floor0.16%
variety of color3.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Scratch Covers & Removers category is color, followed by marker, crayon, product, and pen. On the other hand, the top pro aspect mentioned most frequently is the product itself. It's worth noting that the cons mentioned are related to the color and variety of the product, which suggests that customers may be looking for more options in terms of color and tip variety. This could be an area for product development and selection, as offering a wider range of colors and tips could potentially address some of the cons mentioned. In terms of pros, the fact that the product itself is mentioned as a top aspect suggests that customers are generally satisfied with the effectiveness of the Scratch Covers & Removers category. This could be a selling point for marketing and advertising efforts. Overall, it seems that there is room for improvement in terms of color and tip variety, but the product itself is generally well-received. By addressing these areas for improvement, companies in this category could potentially increase customer satisfaction and sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
light color4

Based on the data provided, it seems that customers are primarily motivated to buy scratch covers and removers based on the product description. This makes sense, as customers want to know exactly what they are buying and what benefits the product will provide. Additionally, recommendations from friends and price are also important factors, but they are not as significant as the product description. To optimize Amazon listings for scratch covers and removers, it is important to focus on creating detailed and informative product descriptions. This can include highlighting the key features and benefits of the product, as well as providing clear instructions for use. Additionally, including customer reviews and ratings can help to build trust and credibility with potential buyers. Finally, it may be helpful to experiment with pricing strategies and promotions to attract more customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
'before picture32
before after picture
before after pic
before picture
before after photo
before pic
marker fresher
marker good
marker specifically
marker work
light color9
light color
add more color6
more color
color improvement
more shade of color
not color
last long6
last long
darker color5
lighter color
color lighter
darker color
darker shade
color crayon
crayon work
marker crayon
2 year ago3
year ago

Based on the customer expectations mentioned, it seems that customers are looking for a product that can effectively remove scratches and cover them up. The mention of "before picture" suggests that customers want to see visible results, and the mention of "marker" indicates that they may be looking for a product that is easy to apply and precise. The mention of "light color" suggests that customers may be looking for a product that blends in well with the surrounding area and doesn't stand out. To prioritize product development, sellers should focus on creating a product that effectively removes scratches and covers them up, while also being easy to apply and precise. It may be beneficial to create a product that comes with a marker or applicator to make the process easier for customers. Additionally, creating a product that blends in well with the surrounding area and doesn't stand out may be important to customers. In terms of marketing promotion factors, sellers should focus on showcasing the effectiveness of their product through before and after pictures or videos. They should also highlight the ease of use and precision of their product, as well as its ability to blend in well with the surrounding area. Offering promotions or discounts to first-time customers may also be a good way to attract new customers and encourage them to try the product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Edward Sayers
Great product. We bought this to fill in a small crack on the “wood” in our RV. It worked very well to fill in the missing wood piece. I mixed the color with paste and then applied. The color chart confused me. So I just used one color and then another maker after I was finished. For the wood product in our RV, it works very well. The whole process took about 30 minutes.
Anne Fletcher
This product was so easy to use and it covered the various nicks and scratches on my kitchen cabinets. Very easy to blend to get to the right color
Ronald Roth
This was not easy to use. The Putty was dry and not easy to work with. It also smells AWFUL. The only reason I gave this two instead of one star was for the array of paint it came with. This was a waste of money and did not help the state of my floors. I would not recommend this to anyone.
jim a
Worked great on my Snap in laminate floor that over the years had moved because a settled floor
Not Hapoy
Restored areas by matching colors to existing cabinets, easy to use. Good quality.
Meg D.
This product came with a color mixing chart that was really helpful. Brush, mixing cup, and spatula were provided too. It made the work easier with all these things. I find this best for use with cracks (using the wood putty) and uni-colored furniture or floor. It is not easy to get the color perfectly on a laminate wood floor. But it still works!
NopeJul. 2019
Didn’t work for my application. I have a table where the finish was chemically smeared. Was hopi g this product could help hide the blemish. Did not.
Nancy F.
Works!Feb. 2020
Did the job!
Most floor repair kits from the major floor manufacturers that you find at the big-box places have colors that only align with their floors. The Coconix Repair Kit, on the other hand, has the full spectrum of colors and a chart included so you can match just about any color. I was quite pleased with the ease of use. Would definitely buy again.
Enabled me to mix and create the right color blend for my repair. A mixing guide was included in the package and along with a bit of experimentation I was able to produce a perfect match.

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