Scratchboards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Scratch Art for Kids, Scratch Paper - Black Scratch Art Paper, Rainbow Scratch Paper Art Set for Kids - Black Scratch Paper, Kids Art Paper, Rainbow Paper - Art Paper for Kids, Scratch Pad for Kids
Ysglory Scratchboard Paper, 30 Pieces Black Scratch Off Art Paper Set Kids Adults Black Coated Scratchboard Craft Kits Scratch Painting Note with Wooden Stylus for DIY Gifts Birthday Party Supplies

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Scratchboards category on Amazon has an average rating of 4.7 out of 5, based on a total of 550 reviews. This indicates a high level of customer satisfaction with the products in this category. With such a high average rating, it suggests that customers are generally pleased with the Scratchboards available on Amazon. The large number of reviews also indicates that there is a significant customer base for these products, which further supports the conclusion of customer satisfaction. Based on this information, my advice would be to continue offering a wide range of Scratchboards in this category, ensuring that the quality and variety of products remain high. It would also be beneficial to encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Additionally, it would be helpful to monitor customer feedback and address any negative reviews promptly. This will demonstrate a commitment to customer satisfaction and help maintain the positive reputation of the Scratchboards category on Amazon. Overall, the data suggests that the Scratchboards category on Amazon is performing well in terms of customer satisfaction. By maintaining high-quality products and actively engaging with customers, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Scratchboards product are kids, daughters, and nieces. Kids are mentioned the most, with 64 mentions, followed by daughters with 36 mentions, and nieces with 7 mentions. This suggests that the product is popular among young girls and is likely to appeal to them. When it comes to the places where this product is commonly used, the top three locations mentioned are the car (3 mentions), backpack (1 mention), and bathroom (1 mention). This indicates that the product is portable and can be easily carried around, making it suitable for on-the-go activities. In terms of usage, the top two purposes for using the Scratchboards product are as a gift (36 mentions) and for passing time (7 mentions). This implies that the product is often given as a present, possibly for birthdays or special occasions, and is also used as a recreational activity to keep kids entertained. Based on this analysis, the customer profile for the Scratchboards product can be described as parents or relatives who are looking for creative and engaging gifts for their kids, daughters, or nieces. They value portable and versatile products that can be used in various settings, such as the car, backpack, or bathroom. These customers are likely to prioritize activities that provide entertainment and help pass the time. To cater to this customer profile, it would be beneficial to emphasize the product's versatility and portability in marketing materials. Highlighting its suitability as a gift option and promoting its ability to keep kids engaged and entertained could also be effective strategies. Additionally, considering partnerships or collaborations with toy stores or online platforms that target parents and relatives looking for unique and creative gifts could help expand the product's reach.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tool, stick, coating, black paint, detail. The most mentioned elements about tool are sharp(8.70%), do not do much(4.35%).
The top 5 positive reviews are color, paper, picture, stencil, card. The most mentioned elements about color are good(5.88%), look good(4.71%).
do not do much4.35%
black paint4.35%
look good4.71%
come through well1.18%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the Scratchboards category. The top con aspect mentioned most is the tool, accounting for 13.04% of the feedback. Additionally, the top five cons mentioned for vacuum are the tool, stick, coating, black paint, and detail. On the other hand, the top pro aspect mentioned most is color, accounting for 22.35% of the feedback. However, the top five cons mentioned for the tip are color, paper, picture, stencil, and card. Considering these findings, it appears that the tool used for scratchboards is a significant concern for users. The stick, coating, black paint, and detail associated with the vacuum are also mentioned as cons. On the positive side, users appreciate the color aspect of scratchboards. However, the tip, which includes color, paper, picture, stencil, and card, is mentioned as a drawback. To improve product development and selection in this category, it would be beneficial to address the issues related to the tool. Understanding the specific concerns users have with the tool, stick, coating, black paint, and detail would help in refining these aspects. Additionally, considering the cons associated with the tip, such as color, paper, picture, stencil, and card, could lead to improvements in these areas as well. Overall, it is important to focus on enhancing the tool and tip aspects while maintaining the positive aspect of color. By addressing these concerns and building upon the strengths, the scratchboards in this category can be further improved to meet the needs and expectations of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy scratchboards due to advertising attraction, followed by price and product description. However, it is worth noting that product description is the top feature mentioned, indicating its significance in influencing customer purchasing decisions. The product description plays a crucial role in providing customers with detailed information about the product, its features, and benefits. It helps customers understand what they can expect from the scratchboards, such as the quality, size, durability, and any unique features it may have. A well-crafted product description can effectively communicate the value proposition of the product, addressing customer needs and desires. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, accurate, and engaging. Highlight the key features, benefits, and potential uses of the scratchboards. Use descriptive language and provide specific details to help customers make informed decisions. 2. Use high-quality images: Include high-resolution images that showcase the scratchboards from different angles. This will give customers a better visual understanding of the product and its features. 3. Incorporate customer reviews: Encourage customers to leave reviews and ratings for the scratchboards. Positive reviews can significantly influence potential buyers, as they provide social proof and build trust in the product. 4. Competitive pricing: While price is not the top motivator, it still plays a role in customer decision-making. Ensure that the scratchboards are competitively priced compared to similar products in the market. 5. Highlight unique selling points: If the scratchboards have any unique features or benefits, make sure to emphasize them in the product description. This can help differentiate the product from competitors and attract customers looking for specific qualities. Remember, optimizing the Amazon listing is an ongoing process. Continuously monitor customer feedback, analyze sales data, and make adjustments to the product description and other elements to improve customer satisfaction and drive sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
color brighter1
color brighter richer
last long1
last long
review help one person1
review help
spot do not lose detail1
spot do not lose detail
versions variety1
versions variety
Need better quality control1
good quality control
big brighter1
big page1
big page
black thicker

Analysis of Customer Expectations for Scratchboards: Based on the customer feedback, there are a few key expectations for scratchboards in terms of color and longevity. The customers mentioned that they expect the color to be brighter, and they also want the scratchboards to last long. Additionally, one customer specifically mentioned the desire for brighter colors. To prioritize product development, sellers should focus on improving the color brightness and longevity of their scratchboards. This could involve using high-quality materials and pigments that result in vibrant and long-lasting colors. Sellers should also consider investing in research and development to find innovative ways to enhance the color brightness and increase the durability of their scratchboards. In terms of marketing promotion factors, sellers can emphasize the improved color brightness and longevity of their scratchboards in their advertising campaigns. They can highlight the vibrant and long-lasting colors as a unique selling point, appealing to customers who value these qualities. Additionally, sellers can consider offering demonstrations or samples to showcase the superior color brightness and longevity of their scratchboards. To further enhance their marketing efforts, sellers can collaborate with artists or influencers who specialize in scratchboard art. These collaborations can help create awareness and generate interest among the target audience. Additionally, sellers can leverage social media platforms and online communities dedicated to art and crafts to reach a wider audience and engage with potential customers. By prioritizing product development to meet customer expectations and effectively promoting the improved color brightness and longevity, sellers can differentiate their scratchboards in the market and attract more customers who value these qualities.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great gift for those who are creative.
ArtOct. 2020
A great gift for Christmas 🎄
Lots of funApr. 2020
Days of fun and lots of smiles. Brings back secret notes of childhood.
My sister loves these
Gift for my fiancee and she loved them. They are complex enough to be fun to do and kill time. My only warning you may end up with a soar hand but it didn't stop her! After finishing they are so beautiful and great colors!
Perfect hobbyNov. 2019
Just started the 1st of 4! Very fun and relaxing. Will buy again
Angela Porch
PurchasedEarly review
These are great. They arrived quickly and undamaged
Good dealJan. 2020
Better then what I expected, and came with all the tools you need. Looking forward to buying more.
Would have liked a second set of scratching tools so that multiple people can use at same time. Need names of places on backd or on a separate paper or on-line.
Crummy Pants
Creative funDec. 2019
Creative fun for all ages!

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