Scratchboards & Foil Engraving product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Scratch Art for Kids, Scratch Paper - Black Scratch Art Paper, Rainbow Scratch Paper Art Set for Kids - Black Scratch Paper, Kids Art Paper, Rainbow Paper - Art Paper for Kids, Scratch Pad for Kids

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Scratchboards & Foil Engraving product on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 651 reviews, it suggests that customers are generally happy with their purchase. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product and its features. It's also important to consider the category of the product and whether it meets your specific needs. Overall, the high rating and number of reviews indicate that this product is a popular choice among customers and is likely to provide a positive experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Scratchboards & Foil Engraving product is popular among kids, daughters, and nieces, with the highest number of mentions being for kids. This suggests that the product may be a good choice for parents or family members looking for a gift for a child or young person in their life. The data also indicates that the product is commonly used in the car, backpack, and bathroom, which suggests that it may be a convenient and portable activity for kids to do while on the go or during downtime. Additionally, the top usage of the product is for gift-giving, which further supports the idea that this product is a popular choice for parents or family members looking for a fun and engaging gift for a child. Based on this data, it seems that the ideal customer profile for this product is likely parents or family members with young children or nieces/nephews who are looking for a fun and engaging activity to keep them occupied. These customers may be interested in the convenience and portability of the product, as well as its potential as a gift for special occasions. To further appeal to this customer profile, it may be helpful to highlight the educational and developmental benefits of the product, such as its ability to improve fine motor skills and creativity. Additionally, offering a variety of designs and themes may help to appeal to a wider range of interests and preferences among young users.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tool, finish, stick, coating, detail. The most mentioned elements about tool are sharp(3.92%), dull(3.92%).
The top 5 positive reviews are color, tool, paper, stencil, card. The most mentioned elements about color are good(8.75%), look good(2.50%).
not go to work3.92%
do not do much1.96%
look good2.50%
come through well1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Scratchboards & Foil Engraving category is the tool, accounting for 19.61% of the mentions. Additionally, the top five cons mentioned are the tool, finish, stick, coating, and detail. On the other hand, the top pro aspect mentioned most is color, accounting for 16.25% of the mentions. The top five cons of the tip are color, tool, paper, stencil, and card. Based on this information, it appears that the tool is a significant concern for users in this category. This could imply that the quality, durability, or effectiveness of the tools used for scratchboards and foil engraving may need improvement. Additionally, the finish, stick, coating, and detail are mentioned as cons, suggesting that users may have issues with the final appearance and precision of their work. On the positive side, color is mentioned as a pro aspect, indicating that users appreciate the ability to incorporate vibrant and visually appealing colors in their scratchboards and foil engravings. To improve product development and selection in this category, it would be beneficial to address the concerns related to the tool. Manufacturers could focus on creating high-quality, reliable, and user-friendly tools specifically designed for scratchboards and foil engraving. Additionally, efforts should be made to enhance the finish, stick, coating, and detail aspects to ensure a more satisfying end result for users. Furthermore, considering the popularity of color as a pro aspect, it would be advantageous to offer a wide range of color options and provide guidance on how to effectively utilize colors in scratchboards and foil engravings. By addressing these cons and capitalizing on the pros, product developers and sellers can enhance the overall user experience and satisfaction in the Scratchboards & Foil Engraving category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
book form1
good tipped tool1

Based on the data above, it seems that customers are primarily motivated by price and product description when purchasing scratchboards and foil engraving products. It's interesting to note that the data also shows an undefined category, which could suggest that there is some confusion or lack of clarity around the product offerings in this category. The fact that product description is the top feature mentioned by customers suggests that they are looking for detailed information about the products before making a purchase. This could include information about the materials used, the size of the product, and any special features or benefits. To optimize Amazon listings for scratchboards and foil engraving products, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider offering competitive pricing to attract price-sensitive customers. Additionally, it may be helpful to clarify the category and make it easier for customers to find the products they are looking for.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
color brighter1
color brighter richer
last long1
last long
review help one person1
review help
spot do not lose detail1
spot do not lose detail
versions variety1
versions variety
Need better quality control1
good quality control
big brighter1
big page1
big page
black thicker

Analysis of Customer Expectations for Scratchboards & Foil Engraving: Based on the customer feedback, there are a few key expectations for products in the Scratchboards & Foil Engraving category. The first expectation is for the color to be brighter. Customers seem to value vibrant and eye-catching colors in their scratchboards and foil engravings. This suggests that sellers should prioritize developing products that offer a wide range of vivid colors to cater to this demand. The second expectation is for the products to last long. Customers want scratchboards and foil engravings that are durable and can withstand handling and display over time. Sellers should focus on improving the quality and longevity of their products, ensuring that they are made with materials that are resistant to wear and tear. Lastly, customers also mentioned the desire for brighter products again. This reiteration emphasizes the importance of vibrant colors in this category. Sellers should consider investing in research and development to enhance the brightness and intensity of the colors used in their scratchboards and foil engravings. Suggestions for Product Development Prioritization: 1. Color Enhancement: Sellers should prioritize developing techniques or materials that can enhance the brightness and vibrancy of the colors used in scratchboards and foil engravings. This could involve experimenting with different pigments, coatings, or printing methods to achieve more visually appealing results. 2. Durability Improvement: Focus on improving the durability of the products by using high-quality materials that can withstand frequent handling and display. This could involve exploring more robust substrates or protective coatings to ensure the longevity of the scratchboards and foil engravings. 3. Variety of Colors: Offer a wide range of colors to cater to different customer preferences. Consider conducting market research to identify popular color choices and develop products accordingly. Providing options for both bold and subtle color palettes can help attract a broader customer base. Marketing Promotion Factors: 1. Visual Appeal: Highlight the vibrant colors and intricate designs of the scratchboards and foil engravings in marketing materials. Use high-quality images that accurately represent the product's brightness and detail to attract potential customers. 2. Longevity Assurance: Emphasize the durability and long-lasting nature of the products in marketing campaigns. Highlight any special features or materials used that contribute to their extended lifespan. 3. Customer Testimonials: Share positive customer reviews and testimonials that specifically mention the brightness and longevity of the scratchboards and foil engravings. This can help build trust and credibility among potential buyers. 4. Social Media Engagement: Leverage social media platforms to showcase the visual appeal of the products. Encourage customers to share their own creations using the scratchboards and foil engravings, creating a sense of community and generating user-generated content. By prioritizing color enhancement, durability improvement, and offering a variety of colors, sellers can meet customer expectations in the Scratchboards & Foil Engraving category. Effective marketing strategies that highlight the visual appeal, longevity, and positive customer experiences will further contribute to the success of these products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dawn kuhn
Good brishesMar. 2021
Easy to use does what I need
Feels cheap in hand and the instruments aren't so easy to use!
Good valueDec. 2020
Good quality product
GreatAug. 2020
I got them to use for scratch off tickets and I love them
I was so excited to have this come in. I had ordered it for a friend for his birthday to go along with some engraving art kits. I finally opened it and instead of it having 4 only had the red one! Very upset about this. Will not be ordering from this company again.
Five StarsJun. 2016
Good variety of tools for a variety of work n nice price too
Three StarsApr. 2016
These tools seem like they're kind of flimsy.
Perfect.Sept. 2018
Shipping, colors and size are perfect
Stacey S
It was great!Mar. 2022
Came just as it looks and they are reliable
Boo Radley
Love these! I was worried that the small price would mean low quality but I was pleasantly surprised. I am really hard on my scratching tools and they've survived everything. The lines are clean and the tools themselves have great shape and versatility.

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