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Scrubs & Body Treatments product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
248
This insight is based on the data from the best seller products. The top 5 of them are:
Falls River Soap Company Banana Coconut Salt Scrub [8 oz] No Alcohol, Sulfates - Paraben Free Body & Bath Salt Scrub w/Essential Oils, Glycerin, Refreshing Aroma | Personal Skincare
B09KVJQQ8T
Ocean Mist - Salt Scrub - 8oz Detox Bath Salt Body Scrub, Great as a Face Scrub & Exfoliating Body Scrub for Acne Scars, Stretch Marks, Foot Scrub, Great Gifts For Women - Falls River Soap Company
B09KWBNZ4Z
Amreva Bath and Beauty Exfoliating Body Scrub, Shea Butter Whipped Sugar Body Polish, (Milk & Honey)
B0B8CCLJRB
Mojo Spa Biscotti Breakfast Face and Body Scrub | Biscotti, Honey Scent | Moisturizing Sugar Based Exfoliator | 10 oz
B01N1T9LCW
Kimberly's Bees All Natural Sugar Scrub (Rose- Coco Rose)
B0B4F7T4K2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Scrubs & Body Treatments category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 248 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased the product. It's also possible that some customers may have had negative experiences but didn't leave a review. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers liked and didn't like about it. Additionally, you may want to consider factors such as price, ingredients, and your own personal preferences when deciding whether or not to make a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is spa, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by friends and mothers. This suggests that the product may be popular among younger women who are looking for a body treatment or scrub. In terms of usage, the product is most commonly used in the shower, which makes sense given that it is a body treatment. Additionally, many users mention that they use the product as a gift, which suggests that it may be a popular item for gift-giving occasions. When it comes to places to use the product, the spa is mentioned most frequently, followed by the beach and the kitchen sink. This suggests that the product may be seen as a luxurious or indulgent item, and that it is often used in settings where people are looking to relax and pamper themselves. Based on this data, it seems that the ideal customer profile for this product is a younger woman who is interested in body treatments and scrubs, and who is looking for a luxurious and indulgent experience. Additionally, the fact that the product is often given as a gift suggests that it may be popular among people who are looking for thoughtful and unique gift ideas. To appeal to this customer profile, it may be helpful to focus on the luxurious and indulgent aspects of the product, and to emphasize its effectiveness as a body treatment or scrub. Additionally, marketing efforts could be targeted towards gift-givers, highlighting the product's unique and thoughtful qualities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, scrub, ingredient, grit, crystal. The most mentioned elements about smell are good(36.36%).
The top 5 positive reviews are scrub, smell, product, fragrance, scent. The most mentioned elements about scrub are smell so good(6.38%), leave my skin soft(4.26%).
Cons
smell36.36%
good36.36%
scrub27.27%
ingredient9.09%
grit9.09%
crystal9.09%
Pros
scrub21.28%
smell so good6.38%
leave my skin soft4.26%
do not hurt2.13%
good quality2.13%
is not too oily2.13%
smell19.15%
product14.89%
fragrance12.77%
scent12.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that smell is the most commonly mentioned con aspect, accounting for 36.36% of the responses. The top five cons mentioned for the vacuum category are smell, scrub, ingredient, grit, and crystal. On the other hand, the top pro aspect mentioned is scrub, accounting for 21.28% of the responses. From this information, we can conclude that smell is a significant concern for consumers when it comes to Scrubs & Body Treatments. It appears that some people find the smell of these products to be unpleasant or off-putting. Additionally, the mention of scrub as a pro aspect suggests that consumers appreciate the exfoliating properties of these products. To improve product development and selection in this category, it would be beneficial to address the issue of smell. Manufacturers could focus on developing products with more appealing scents or even consider offering unscented options for those who are sensitive to fragrances. Additionally, it may be worth exploring alternative ingredients or formulations to address the cons related to scrub, ingredient, grit, and crystal. By addressing these concerns and capitalizing on the positive aspect of scrub, companies can enhance the overall consumer experience and satisfaction with Scrubs & Body Treatments.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others1

Based on the data provided, it seems that customers in the Scrubs & Body Treatments category are primarily motivated to buy products based on three factors: Advertising Attraction, Product Description, and Recommendations from Friends. Each of these factors is mentioned equally, indicating that customers are influenced by a combination of these elements when making a purchase decision. However, when it comes to the top feature that drives customers to buy, Product Description stands out as the most important factor. This suggests that customers rely heavily on the information provided in the product description to understand the benefits, ingredients, and usage instructions of the scrub or body treatment they are considering. A well-written and informative product description can help customers make an informed decision and feel confident about their purchase. Based on this information, here are some suggestions for optimizing Amazon listings in the Scrubs & Body Treatments category: 1. Focus on creating compelling and detailed product descriptions: Ensure that your product descriptions are clear, concise, and highlight the unique selling points of your scrubs or body treatments. Include information about the ingredients, benefits, and any special features that set your product apart from others in the market. 2. Use high-quality images: Include visually appealing images that showcase your product from different angles and highlight its texture, color, and packaging. High-quality images can help customers visualize the product and make it more enticing. 3. Incorporate customer reviews and testimonials: Positive reviews and testimonials can build trust and credibility. Include a section in your listing that highlights customer feedback and experiences with your product. This can help potential buyers feel more confident in their decision to purchase. 4. Optimize keywords and search terms: Conduct thorough keyword research to identify the most relevant and popular search terms in the Scrubs & Body Treatments category. Incorporate these keywords strategically in your product title, bullet points, and product description to improve visibility and search rankings. 5. Provide clear and accurate pricing information: Ensure that your pricing information is transparent and easy to understand. Clearly state any discounts, promotions, or bundle offers to attract customers and encourage them to make a purchase. By implementing these optimization strategies, you can enhance the product description and overall listing presentation, ultimately attracting more customers and increasing sales in the Scrubs & Body Treatments category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big jar2
big jar
jar big
big size container1
slightly big container
clean face1
face clean smooth
do not quit sell1
seller never stop sell
label magnetic and or waterproof1
label waterproof-
large size1
large size
last long1
last awhile
smell good1
smell beautiful
test spot1
test spot
thing in scent1
thing in scent

Analysis of Customer Expectations for Scrubs & Body Treatments: Based on the customer feedback provided, there are a few key expectations that sellers should consider when developing products and planning marketing promotions for the Scrubs & Body Treatments category. These expectations include the desire for a big jar or container, as well as the importance of achieving a clean face. 1. Big Jar/Container: Customers have mentioned the desire for a big jar or container twice. This indicates that they value products that offer a generous amount of product. Sellers should prioritize offering larger sizes or packaging options to cater to this expectation. This could involve introducing larger jar sizes or even offering value packs with multiple containers. 2. Clean Face: One customer mentioned the importance of achieving a clean face. This suggests that customers are looking for products that effectively cleanse and exfoliate their skin. Sellers should focus on developing scrubs and body treatments that provide deep cleansing and leave the face feeling refreshed and rejuvenated. Highlighting the cleansing properties of the product in marketing materials can help attract customers who prioritize a clean face. Suggestions for Product Development Prioritization: 1. Size Options: Consider offering a range of sizes to cater to different customer preferences. While a big jar/container is important to some, others may prefer smaller sizes for convenience or trial purposes. By providing various size options, sellers can cater to a wider customer base. 2. Formulation: Prioritize developing effective formulations that deliver the desired results. Focus on creating scrubs and body treatments that not only cleanse but also nourish and hydrate the skin. Customers appreciate products that offer multiple benefits, so consider incorporating ingredients that promote skin health and radiance. 3. Packaging: Pay attention to the packaging design and functionality. Ensure that the packaging is not only visually appealing but also practical and easy to use. Consider using materials that preserve the product's freshness and prevent leakage or spillage. Marketing Promotion Factors: 1. Emphasize Size: Highlight the generous size of the product in marketing materials to attract customers who value quantity. Use phrases like "big jar" or "large container" to communicate the product's size advantage. 2. Cleanse and Refresh: Emphasize the cleansing properties of the scrubs and body treatments in marketing campaigns. Showcase how the products effectively remove impurities, leaving the face feeling clean and refreshed. 3. Customer Testimonials: Incorporate customer testimonials or reviews that highlight the positive experiences of using the product. This can help build trust and credibility among potential customers. 4. Social Media Influencers: Collaborate with beauty influencers or skincare experts who can endorse the product and share their positive experiences with their followers. This can help increase brand visibility and attract a wider audience. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and increase the appeal of their Scrubs & Body Treatments products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Andrew Mays
Purchased
GreatOct. 2022
Bathe
Katie Did It
Purchased
Not over powering, but a wonderful scent. Will use this several times a week.
Smells Great! 100% recommend for dark spots under arms.
I just received my product and I love the way it smells and feels. I haven’t used it long enough to see if it helped with dark spots but I’m excited to keep using. It is very small so pay attention to how many oz when ordering lol
Min.B.Ortiz
Purchased
I have to say that this seller is awesome! I’d gotten my ire set but all the oil had drained out and they did not waste one moment replacing it! When I got my replacement it was packaged so securely I could hardly get it open! I am impressed by their stellar customer service AND THEIR PRODUCT. I used it on my elbows (get these little hair bumps that feel rough sometimes) and my skin felt silky smooth. I love it!
I love this stuff my skin feels so rejuvenated after each use!! I will continue to order this product. I have never found a product that leaves my skin feeling so soft and fresh!
Alice Mila
Purchased
SofteningMar. 2021
Loved this. Softens my skin. Wish it came in bigger jar.
PerfectDec. 2021
Smells Devine,, moisturizing so you have baby soft skin,, and it's perfectly exfoliating. I use before and after I shave and boyfriend can't keep his hands off;) 109483/10 recommend 👌
Enjoyed the scent, but not enough product for the cost. It also easily hardened if a little bit of water got in product and made it unusable.
Vicky
Purchased
I love this scrub. I mostly use it after I shave my legs because it makes them SO soft after, but I have used it on the rest of my body and it's just as amazing. It's not as oily as some scubs I've used so I like to use it on my face every once in awhile. The scent isn't overwhelming, it's just a nice hint of it. This is my second scrub from this store and I will continue buying from them. I love them.

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