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Seltzer Water product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
TÖST + TÖST ROSÉ All-Natural Alcohol Free Sparkling Beverage, 25.4 Fl Oz (Combo pack of 12)
Hiball Energy Seltzer Water, Caffeinated Sparkling Water Made with Vitamin B12 and Vitamin B6, Sugar Free (8 pack of 16 Fl Oz), Blood Orange
Hiball Clean Energy Seltzer Water, Caffeinated Sparkling Water Made with Vitamin B12 and Vitamin B6, Sugar Free (8 pack of 16 Fl Oz), Variety Pack
Surely Non-Alcoholic Sparkling Rose Cans, Dealcoholized California Sparkling Rosé, 1g Sugar, 30 Calories, Ready to Drink Mocktail, Pack of 4 (8.5 fl oz per can)
Hiball Energy Seltzer Water, Caffeinated Sparkling Water Made with Vitamin B12 and Vitamin B6, Sugar Free (8 pack of 16 Fl Oz), Wild Berry

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Seltzer Water product in question has a relatively high customer satisfaction rating of 4.13 out of 5, based on 880 total reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are other factors at play, such as the price of the product, the quality of the packaging, or the availability of other similar products on the market. If you are considering purchasing this Seltzer Water product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare it to other similar products in the same category to see how it stacks up in terms of price, quality, and overall value. Overall, based on the data provided, it seems that this Seltzer Water product has a relatively high level of customer satisfaction. However, as with any product, it's important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is grocery, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Seltzer Water product are friends, husbands, and wives. Friends were mentioned the most with 17 mentions, followed by husbands with 13 mentions, and wives with 6 mentions. This suggests that the product is popular among individuals who enjoy sharing it with their close social circle. When it comes to the places where this product is commonly used, grocery stores and groceries were mentioned the most, with 5 and 4 mentions respectively. This indicates that customers often purchase Seltzer Water while doing their grocery shopping, emphasizing its association with everyday consumption. Additionally, the product was mentioned twice in the context of being used at home, suggesting that it is also enjoyed in domestic settings. In terms of usage, the top two mentions were related to giving the product as a gift (5 mentions) and using it to celebrate (4 mentions). This implies that Seltzer Water is not only seen as a refreshing beverage but also as a potential gift option for special occasions or as a way to enhance celebratory moments. Based on this analysis, the customer profile for Seltzer Water appears to be individuals who value social connections and enjoy sharing experiences with friends and family. They are likely to be health-conscious individuals who prioritize convenience and prefer to purchase the product while doing their regular grocery shopping. They also appreciate the versatility of Seltzer Water, using it both as a refreshing beverage for personal consumption and as a thoughtful gift option for celebrations. To further cater to this customer profile, it would be beneficial for the brand to focus on promoting the social aspect of consuming Seltzer Water. They could emphasize the product's ability to enhance social gatherings, encourage sharing, and provide a refreshing experience for both the customers and their loved ones. Additionally, highlighting the product's health benefits and convenience for on-the-go consumption could further appeal to this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, taste, flavor, drink, case. The most mentioned elements about can are dent(5.33%), can not stand up(2.67%).
The top 5 positive reviews are flavor, taste, grapefruit flavor, bubble, drink. The most mentioned elements about flavor are like like(6.67%), good(5.83%).
can not stand up2.67%
bubble on the bottom where they will not sit1.33%
like like6.67%
light enough1.67%
grapefruit flavor5.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of Seltzer Water are related to its can packaging and taste/flavor. On the other hand, the top pro aspect mentioned is its flavor. To improve product development and selection, it may be beneficial to focus on improving the taste and flavor of Seltzer Water while also exploring alternative packaging options that may be more appealing to consumers. Additionally, it may be helpful to conduct further research to understand why consumers are dissatisfied with the taste and flavor of Seltzer Water and what changes can be made to address these concerns. Overall, by addressing these cons and building on the pro aspect of flavor, Seltzer Water brands may be able to better meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
alcohol free1

Based on the data provided, it seems that customers primarily buy Seltzer Water based on the product description, brand reputation, and price. However, the product description appears to be the most influential factor, mentioned in 56.25% of cases. Customers are likely drawn to the product description because it provides detailed information about the Seltzer Water, including its ingredients, flavor options, carbonation levels, and any unique selling points. A well-crafted product description can effectively communicate the benefits and features of the product, helping customers make informed purchasing decisions. To optimize Amazon listings for Seltzer Water, it is crucial to focus on enhancing the product description. Here are some suggestions: 1. Highlight key features: Clearly outline the unique aspects of the Seltzer Water, such as natural ingredients, zero calories, or specific flavor profiles. This will help customers understand what sets the product apart from competitors. 2. Provide usage scenarios: Describe how the Seltzer Water can be enjoyed, whether it's as a refreshing beverage on its own, a mixer for cocktails, or a healthier alternative to sugary drinks. This can help customers envision how they can incorporate the product into their daily lives. 3. Include customer reviews: Incorporate positive customer reviews in the product description to build trust and credibility. Genuine feedback from satisfied customers can influence potential buyers and increase their confidence in the product. 4. Use engaging language: Craft the product description in a way that captivates the reader's attention. Use descriptive and persuasive language to create a compelling narrative around the Seltzer Water, making it more enticing to potential buyers. By optimizing the product description based on these suggestions, sellers can effectively communicate the benefits of their Seltzer Water, attract more customers, and potentially increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
extra flavor4
more flavor
taste decent3
taste good
non-carbonated alternative2
non-carbonated version
price more fair2
price more reasonable
1 day every weekday1
1 day every weekday
8 ounce more available1
8 ounce more available
Need better quality control1
tighten up production quality control
add more taste1
taste more

Based on the customer feedback, it seems that there are three main expectations that customers have for the Seltzer Water category: extra flavor, more options, and non-carbonated alternatives. The most frequently mentioned expectation is for extra flavor. Customers are looking for more interesting and unique flavor options beyond the traditional lemon and lime. This suggests that sellers should prioritize developing new and exciting flavor profiles to meet this demand. Marketing promotions could focus on highlighting the unique flavors and encouraging customers to try something new. The second most frequently mentioned expectation is for more options. This could refer to a variety of factors, such as different packaging sizes, more convenient packaging options, or even more brand options. Sellers should consider expanding their product lines to offer more options to customers. Marketing promotions could focus on highlighting the variety of options available and encouraging customers to try different products within the category. Finally, some customers are looking for non-carbonated alternatives. This suggests that there is a market for still or flat water options within the Seltzer Water category. Sellers should consider developing non-carbonated options to meet this demand. Marketing promotions could focus on highlighting the health benefits of still water and positioning it as a healthier alternative to carbonated options. Overall, sellers in the Seltzer Water category should prioritize developing new and interesting flavor options, expanding their product lines to offer more options to customers, and considering non-carbonated alternatives. Marketing promotions should focus on highlighting the unique features of their products and encouraging customers to try something new.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Hi Ball worksDec. 2019
Works as intended. Awake and energized.
Love how clean tasting and feeling this energy drink is. Doesn’t have weird after taste like Red Bull and monster but drinks like a flavored sparkling water. Also love that is has no calories or sugar.
When I started drinking these waters a couple of years ago, I felt they were the best thing on the market. They provided me with the necessary energy to get my day going. Fast forward July 31 2022, they are just like a regular energy drink, not doing anything, but cost a lot
Usually each new flavor that Hiball releases is pretty good and is distinct. I literally can not taste anything in the Blackberry flavor. I had a vanilla one right after and it was great but Blackberry has next to zero flavor. Also, the prices for these cans are really getting insane. Please, from another one of your customers, come back down to earth. This product is not so incredibly good that I won't find something else more affordable.
Melissa S.
I have ordered the 8 pack countless times, but this time, I found this can... none of the other 7 have issues, and the package gave no indication of mishandling. I LOVE my Hi-ball energy seltzer, and while this won't prevent me from purchasing in the future, I hope this is a one-time issue.
Trish Reg
Blackberry is my current favorite flavor. A newer flavor, I only discovered it a few months ago. Second to Blackberry is Peach, followed closely by Vanilla. Then Grapefruit & Lime as a tie. The Dark Cherry & Watermelon Mint are kinda yuck, in my book.
energizing drink without added sugar
Leni L.
So so….Mar. 2022
Great product half the time. Short and sweet review because I’d actually like this review to be accepted and posted this try. Photos are of the cans so you can see how cute they are. Iykyk
No sugar or other crap. Just the things that actually give you energy ie caffeine, guarana, ginseng, and B vitamins. The only other thing in here is the flavor which is like what you what find in any seltzer water. I've been drinking these every day for 5+ years. They are perfect for doing keto/intermittent fasting diets. Best ones are the berry flavors and the watermelon one. Try it idiot
Awesome!Aug. 2019
Love these! Tastes great!

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