Serving Dishes, Trays & Platters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Modern Elegant 18"x12" Rectangle Orange Shagreen Decorative Ottoman Coffee Table Perfume Living Room Decor Kitchen Serving Tray with Silver Metal Handles by Home Redefined for All Occasion's
Saucemoto Dip Clip | Vehicle sauce holder for ketchup and dipping sauces. As seen on Shark Tank (Stocking Stuffer 5-Pack, Black)
Bed Tray Table with Folding Legs,Serving Breakfast in Bed or Use As a TV Table, Laptop Computer Tray, Snack Tray Large Size
Bamboo Bed Tray Table, Large Breakfast Tray - 21.7x14 Inch with Folding Legs, Multipurpose Serving Tray Use As Portable Laptop Tray, Snack Tray, Platter Tray for Working, Eating, Reading by Pipishell
US Acrylic Avant 15" x 10" Plastic Stackable Serving Tray in White | Set of 3 Appetizer, Charcuterie, Food, Snack, Dessert Platters | Reusable, BPA-Free, Made in The USA

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the serving dishes, trays, and platters in this category have received positive customer feedback. With an average rating of 4.8 out of 5, it indicates that the majority of customers are highly satisfied with their purchases. Additionally, the fact that there are a significant number of reviews, totaling 10,362, suggests that this is a popular product category on Amazon. The high average rating and large number of reviews indicate a high level of customer satisfaction. Customers seem to be pleased with the quality, functionality, and overall performance of the serving dishes, trays, and platters in this category. It's likely that these products are meeting or exceeding customer expectations, leading to positive reviews and ratings. Based on this information, my advice would be to continue offering a wide variety of serving dishes, trays, and platters in this category. It's important to maintain the quality and functionality that customers appreciate, as well as consider expanding the range of designs and materials available. Additionally, actively encouraging customers to leave reviews and ratings can help to further boost the product's visibility and reputation on Amazon. Overall, the data suggests that customers are highly satisfied with the serving dishes, trays, and platters in this category. By maintaining quality, expanding options, and encouraging customer feedback, sellers can continue to capitalize on the positive customer sentiment and drive further success in this market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, serving dishes, trays, and platters, is commonly associated with specific users, places of use, and usage scenarios. The top three users mentioned are the husband (303 mentions), the kid (224 mentions), and the daughter (161 mentions). This suggests that the product is likely used by families, with the husband being the primary user. The top three places where the product is used are the car (242 mentions), the bed (222 mentions), and the vent (63 mentions). This indicates that the product is versatile and can be used in various settings, including on-the-go (car), for convenience (bed), and for ventilation purposes (vent). In terms of usage, the top two mentioned scenarios are giving the product as a gift (736 mentions) and using it for eating (109 mentions). This implies that the product is often purchased as a gift, possibly for special occasions or as a thoughtful gesture. Additionally, it is commonly used for serving food, suggesting its functionality as a practical kitchen item. Based on this analysis, the customer profile for this product could be a family-oriented individual, likely a parent, who values convenience and versatility. They may prioritize practicality and enjoy giving thoughtful gifts. To cater to this customer profile, it would be beneficial to emphasize the product's durability, versatility, and suitability for various occasions. Additionally, highlighting its potential as a unique and practical gift option could attract more customers. Considering the popularity of using the product in the car, it might be worth exploring features such as spill-proof designs or compact sizes that can fit in car cup holders. For usage in bed, focusing on features like heat resistance or easy cleaning could be advantageous. Lastly, for usage in vents, promoting the product's ability to enhance airflow or distribute scents could be appealing. Overall, understanding the customer profile and tailoring marketing efforts to highlight the product's versatility, durability, and gifting potential can help attract and engage the target audience effectively.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tray, leg, product, wood, table. The most mentioned elements about tray are small(4.72%), less sturdy(0.89%).
The top 5 positive reviews are tray, size, product, quality, leg. The most mentioned elements about tray are solid(6.25%), look good(5.44%).
less sturdy0.89%
have a huge crack go across the bottom0.71%
cheaply make0.62%
look good5.44%
not heavy1.36%
durable enough to last through light usage0.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the tray is the most significant aspect of serving dishes, trays, and platters, with both the top con and pro aspect being related to it. The top 5 cons mentioned include tray, leg, product, wood, and table, while the top 5 pros are tray, design, size, quality, and material. The sentiment analysis suggests that while the tray is a crucial aspect of serving dishes, trays, and platters, there are some issues with its design and quality that need to be addressed. The legs of the product also seem to be a concern for some customers. On the positive side, customers appreciate the design, size, and material of the product. To improve the product, manufacturers could focus on improving the quality and design of the tray and legs. They could also consider using different materials to make the product more durable and appealing to customers. Additionally, manufacturers could conduct surveys or focus groups to gather feedback from customers and use that information to inform product development and selection. By addressing these concerns and improving the product, manufacturers can increase customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
can use a laptop on this1

Based on the data provided, it seems that customers are primarily motivated to buy serving dishes, trays, and platters based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and design, in order to make an informed purchasing decision. Other factors that may influence customer purchasing decisions include the attractiveness of the advertising, as well as the price of the product. However, these factors appear to be less important than the product description itself. To optimize an Amazon listing for serving dishes, trays, and platters, it would be important to focus on creating a detailed and informative product description. This could include information about the size, material, and design of the product, as well as any unique features or benefits that it offers. Additionally, it may be helpful to include high-quality images of the product from multiple angles, as well as customer reviews and ratings. By providing customers with all of the information they need to make an informed purchasing decision, sellers can increase the likelihood of making a sale and building customer loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
leg lock22
leg lock
leg lock in place
leg lock in position
lock leg
high and lock leg
large size16
large size
big size
big sizes
heavier sturdier11
more sturdy
more sturdier
longer legs8
leg longer
leg height longer
tray sturdier6
sturdy tray
tray hold up
tray sturdier
tray sturdy material
wider around6
do not lock4

Analysis of Customer Expectations for Serving Dishes, Trays & Platters: Based on the customer feedback, it is evident that there are three key expectations that stand out in this category: big (29 mentions), leg lock (22 mentions), and large size (16 mentions). Let's delve deeper into these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big: Customers are looking for serving dishes, trays, and platters that offer ample space to accommodate a large quantity of food. This indicates a preference for products that can cater to gatherings, parties, or family meals. Sellers should prioritize developing products with larger dimensions, ensuring they can hold a substantial amount of food. 2. Leg Lock: The mention of leg lock suggests that customers value stability and security in their serving dishes, trays, and platters. They want products that have a reliable mechanism to keep them firmly in place, preventing accidental spills or tipping. Sellers should focus on designing and manufacturing products with sturdy leg locks that provide a secure base. 3. Large Size: The emphasis on large size indicates that customers desire serving dishes, trays, and platters that can accommodate a variety of food items simultaneously. This expectation aligns with the need for convenience during gatherings or events. Sellers should consider offering products with multiple compartments or sections, allowing users to serve different types of food in one container. Suggestions for Product Development Prioritization: 1. Size Variations: Develop a range of serving dishes, trays, and platters in different sizes to cater to various customer needs. This will provide options for both small-scale and large-scale gatherings. 2. Secure Locking Mechanisms: Invest in research and development to create innovative leg lock systems that ensure stability and prevent accidental spills. This will enhance customer satisfaction and increase the perceived value of the products. 3. Versatility: Consider designing products that offer versatility in terms of usage. For example, trays or platters that can be used for both serving and display purposes. This will attract customers looking for multi-functional items. Suggestions for Marketing Promotion Factors: 1. Highlight Size and Capacity: Emphasize the generous size and capacity of the serving dishes, trays, and platters in marketing materials. Showcase how these products can accommodate large quantities of food, making them ideal for gatherings and events. 2. Showcase Stability: Highlight the leg lock mechanism and its effectiveness in ensuring stability. Use visuals or videos to demonstrate how the products remain secure even when carrying heavy loads. 3. Customer Testimonials: Incorporate customer testimonials that specifically mention the satisfaction derived from the big size, leg lock, and large capacity of the products. This will help build trust and credibility among potential buyers. By prioritizing product development based on customer expectations and incorporating these suggestions into marketing strategies, sellers can better meet the needs of their target audience and increase customer satisfaction in the Serving Dishes, Trays & Platters category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The tray is very cheaply made but it didn't cost much so we expected that. We are using it for a specific project that doesn't require a quality tray and for that reason it fulfilled our expectations. Again, it is worth the price.
I love these trays for center pieces on tables... but I’m highly disappointed that they weren’t wrapped in any plastic or individual boxes. I ordered multiple things so they came in a bigger box with my other items and since they didn’t have their own packaging they must have been shaking around and they came damaged... super disappointed because they look so nice
I ordered the gold tray and received it today, so beautiful perfect shade of gold. will order additional trays. thank you
As expected . Does exactly what i wanted . It hadEnough space for my remote controls and evening wine glasses. I use it on my livingroom ottoman even though it makes a pretty classy breakfast tray. Great buy
Gave it to my son to put items for his dresser on.
Heather Brock
PerfectDec. 2019
I absolutely love this tray for my dresser top, everything looks cute & more organized now.
These are absolutely beautiful. I ordered one of the silver and one of the black and silver. I put mock tales on one and cocktails on the other. They are very sturdy and easy to carry. They wipe clean easily too...great value!
My son loves this for his new sectional sofa. Especially since theirs no room for a coffee table to fit drinks! It’s very sturdy & not too showy gif s spill!
It's just OKMar. 2021
You get what you paid for. It's not the greatest but it serves it's purposes. I have only used it for a month and one side of the tray is breaking needing wood glue. The cell phone tablet bar does not work at all. Still, it holds things at a decent height while I'm working so I will keep using it.
Wonderful when layed up in bed

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