In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the product in the Sesame Seeds category on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 3829 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can give you a better idea of the product's quality and whether it will meet your needs. Additionally, it is important to consider factors such as price, shipping time, and seller reputation when making a purchase on Amazon.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who prioritize healthy snacking options and enjoy making their own food at home. The fact that "hummus snack" and "homemade hummus" are the top two usages of the product suggests that customers are looking for a versatile ingredient that can be used in a variety of ways. The top three users mentioned are family, friend, and husband, which suggests that this product may be popular among individuals who enjoy sharing food with loved ones. Additionally, the top three places to use the product are all related to grocery shopping, which suggests that customers are likely to be health-conscious individuals who prioritize shopping for fresh, high-quality ingredients. Based on this data, it may be beneficial for the company to focus their marketing efforts on promoting the health benefits of sesame seeds and highlighting the versatility of the product. They may also want to consider targeting individuals who enjoy making their own food at home and those who prioritize sharing food with loved ones. Overall, the customer profile for this product is likely to be health-conscious individuals who enjoy making their own food at home and sharing it with family and friends. By targeting this demographic and highlighting the versatility and health benefits of sesame seeds, the company may be able to increase sales and attract new customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| tahini | 12.16% |
| slim | 4.73% |
| runny | 2.03% |
| 'runny | 0.68% |
| bad smell and texture | 0.68% |
| bitter | 0.68% |
| seal | 9.46% |
| lid | 8.78% |
| product | 8.11% |
| bottle | 5.41% |
Pros | |
|---|---|
| flavor | 23.60% |
| good | 16.40% |
| rich | 3.31% |
| like like | 0.72% |
| fresh | 0.58% |
| yummy | 0.58% |
| taste | 18.56% |
| tahini | 16.83% |
| product | 9.50% |
| consistency | 9.50% |
Based on the data provided, it appears that the category of Sesame Seeds has both positive and negative aspects. The top pro aspect mentioned most is flavor, which suggests that consumers enjoy the taste of sesame seeds. However, the top con aspect mentioned most is tahini, which could indicate that some consumers find the texture or taste of tahini to be unappealing. Other cons mentioned include issues with the vacuum seal, lid, and bottle, as well as concerns about the product itself, such as consistency and taste. These cons suggest that there may be room for improvement in the packaging and quality control of sesame seed products. To address these issues, product developers could focus on improving the texture and taste of tahini, as well as ensuring that packaging is secure and easy to use. Additionally, they could consider offering a wider variety of sesame seed products, such as flavored or roasted seeds, to appeal to a broader range of consumers. Overall, while there are some areas for improvement, the positive aspect of flavor suggests that there is potential for growth and innovation in the sesame seed category.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 9 |
| flavor is bold robust | 1 |
| make tofu taste like | 1 |
| mineral content | 1 |
Based on the data above, it seems that customers are primarily motivated to buy sesame seeds based on price and product description. The fact that price is the most frequently mentioned factor suggests that customers are looking for a good deal when purchasing sesame seeds. However, the fact that product description is a close second suggests that customers are also interested in learning more about the product before making a purchase. One possible reason why product description is the top feature is that sesame seeds may not be a product that customers are very familiar with. As such, they may be looking for more information about the product, such as its nutritional value, potential health benefits, and suggested uses. A well-written product description that provides this information can help customers make an informed decision about whether or not to purchase the product. Based on this data, some suggestions for Amazon listing optimization might include: 1. Focus on price: Since price is the most frequently mentioned factor, it's important to make sure that your prices are competitive. Consider offering discounts or promotions to attract customers. 2. Optimize product descriptions: Given that product description is the second most important factor, it's important to make sure that your product descriptions are informative and engaging. Consider highlighting the nutritional value and potential health benefits of sesame seeds, as well as providing suggestions for how they can be used in cooking. 3. Build brand reputation: While brand reputation was not as important as price or product description, it's still worth considering ways to build your brand's reputation on Amazon. This might include soliciting customer reviews, responding to customer feedback, and offering excellent customer service.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| fresh | 2 | fresh |
| glass tumbler | 2 | bottle glass glass jar |
| last long | 2 | last long |
| more paste | 2 | more paste paste |
| screw on lid | 2 | lid screw on screw top lid |
| thinner | 2 | thicker |
| 100 % organic | 1 | organic |
| Had been looking for a container with a seal on the lid. | 1 | sealable container |
| air tight plastic | 1 | plastic seal |
| bag big | 1 | big bag |
Based on the customer expectations mentioned, it seems that freshness, glass tumbler packaging, and long-lasting quality are the key factors that customers are looking for in Sesame Seeds. Freshness is a crucial factor for customers when it comes to food products, and Sesame Seeds are no exception. Customers expect the seeds to be fresh and of high quality, which means that sellers need to ensure that the seeds are stored and packaged properly to maintain their freshness. The mention of glass tumbler packaging suggests that customers are looking for a premium experience when it comes to purchasing Sesame Seeds. Glass tumbler packaging not only looks attractive but also helps to keep the seeds fresh for a longer period of time. Sellers can consider investing in high-quality glass tumbler packaging to meet this expectation. Lastly, customers expect Sesame Seeds to last long, which means that they should be able to use them for a longer period of time without compromising on quality. Sellers can focus on providing high-quality seeds that are free from any contaminants and are properly stored to ensure that they last longer. In terms of product development prioritization, sellers should focus on ensuring the freshness and quality of the seeds as a top priority. They can also consider investing in glass tumbler packaging to meet the premium experience expectation of customers. Additionally, sellers can explore ways to extend the shelf life of the seeds without compromising on quality. When it comes to marketing promotion factors, sellers can highlight the freshness and quality of their Sesame Seeds in their marketing campaigns. They can also showcase the glass tumbler packaging as a premium feature that sets their product apart from others in the market. Additionally, sellers can emphasize the long-lasting quality of their seeds to attract customers who are looking for a product that can be used for a longer period of time.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
