Sewing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HTVRONT Heat Transfer Vinyl Roll, 12in x 8ft Leopard HTV, Leopard Printed Iron on Vinyl for Shirt
Coquimbo Sewing Kit Gifts for Women, Mom, Traveler, Adults, Beginner, Emergency, Sewing Supplies Accessories with Scissors, Thimble, Thread, Sewing Needles, Tape Measure etc (Black, S)
HTVRONT Metallic HTV Vinyl Rolls Blue Heat Transfer Vinyl - 12" x 20ft HTV Vinyl for Shirts, Iron on Vinyl for Cricut & Cameo - Easy to Cut & Weed for DIY Heat Vinyl Design(Blue Broken Glass)
Soft Tape Measure Double Scale Body Sewing Flexible Ruler for Weight Loss Medical Body Measurement Sewing Tailor Craft Vinyl Ruler, Has Centimetre Scale on Reverse Side 60-inch(White)
Cricut StandardGrip Machine Mats 12in x 12in, Reusable Cutting Mats for Crafts with Protective Film, Use with Cardstock, Iron On, Vinyl and More, Compatible with Cricut Explore & Maker (2 Count)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the sewing product in question has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 22,806 reviews, it is clear that many customers have had positive experiences with this product. As a result, my advice would be to continue to focus on providing high-quality products and excellent customer service. It is also important to continue to monitor customer feedback and make any necessary improvements to the product or service to ensure that customers remain satisfied. Overall, the data suggests that this sewing product is a popular and well-regarded choice among customers, and with continued attention to customer satisfaction, it is likely to remain so in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is house, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this sewing product are parents, specifically those with young children. The top three users mentioned are "kid," "daughter," and "wife," which suggests that parents are using this product to create clothing or other items for their children and families. The top three places to use this product are the house, kitchen, and office, which indicates that users are likely using this product for personal or home-based projects rather than for commercial or professional purposes. Additionally, the top two usages of the product are for travel and gift-giving, which suggests that users may be using this product to create items that are portable or that can be given as gifts to others. Based on this data, it seems that the customer profile for this sewing product is likely parents who are interested in creating handmade items for their families and loved ones. These users may be interested in using the product for personal projects at home or while traveling, and may also be interested in giving handmade gifts to others. To appeal to this customer profile, the company could consider marketing the product as a tool for creating personalized and meaningful gifts for loved ones, or as a way to create unique and one-of-a-kind clothing and accessories for children. They could also consider highlighting the portability of the product, as well as its ease of use for personal projects at home.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are vinyl, adhesive, thread, product, scissors. The most mentioned elements about vinyl are slim(1.96%), hard to weed(0.78%).
The top 5 positive reviews are scissors, velcro, color, vinyl, product. The most mentioned elements about scissors are sharp(4.69%), well-made(3.25%).
Arts, Crafts & Sewing > Sewing
hard to weed0.78%
stick on0.41%
start to wrinkle0.37%
good quality0.46%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sewing category has both pros and cons. The top pro aspect mentioned most is scissors, which suggests that having a good pair of scissors is important for sewing. On the other hand, the top con aspect mentioned most is vinyl, which appears in both the top 1 and top 5 cons of vacuum and tip respectively. This suggests that vinyl may be a problematic material for sewing. Other cons mentioned include adhesive, thread, and product, which could indicate issues with the quality or usability of certain sewing products. Velcro and color are also mentioned as cons of the tip, which could suggest that some users have difficulty with these aspects of sewing. To improve product development and selection in the sewing category, it may be helpful to focus on addressing the cons mentioned by users. For example, finding alternatives to vinyl or improving the quality of adhesive and thread could help to address some of the most common complaints. Additionally, offering a wider range of colors and materials could help to appeal to a broader range of users. Overall, by addressing these issues and focusing on the most important aspects of sewing, it may be possible to create products that better meet the needs of users and improve overall satisfaction with the category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the sewing category are primarily motivated by the product description when making a purchase. This could be because sewing is a highly technical and precise activity, and customers want to ensure that they are buying the right product for their needs. Additionally, the price and brand reputation are also important factors, but they are not as significant as the product description. To optimize Amazon listings in the sewing category, sellers should focus on creating detailed and accurate product descriptions that highlight the features and benefits of their products. They should also consider including high-quality images and videos that demonstrate how the product works and what it looks like in use. Additionally, sellers should pay attention to pricing and ensure that their products are competitively priced within the category. Finally, building a strong brand reputation through positive customer reviews and feedback can also help to drive sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long21
last long
last longer
last awhile
less colorful16
more color
adhesive strong15
adhesive strong
adhesive good
adhesive more work stronger
adhesive hold up
hold up9
hold up
add more color8
more color
longer lasting7
last longer
strong hold strength
A little bit more thick.4
more thickness
adhesive stickier4
adhesive factor
stickier adhesive
tape stickier

Based on the customer expectations mentioned, it seems that the customers in the Sewing category are looking for products that are durable, have less color bleeding, and have strong adhesive properties. To prioritize product development, sellers should focus on creating products that meet these expectations. For example, they could develop sewing threads that are made from high-quality materials and have a strong adhesive property to ensure that the stitches last long. They could also develop fabrics that are less prone to color bleeding, which would be ideal for customers who want to create long-lasting and vibrant projects. In terms of marketing promotion factors, sellers should highlight the durability, colorfastness, and adhesive properties of their products. They could use customer reviews and testimonials to showcase the longevity of their products and how they have helped customers create beautiful and long-lasting projects. They could also use social media platforms to showcase the quality of their products and how they can help customers achieve their sewing goals. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers in the Sewing category can attract and retain loyal customers who value quality and durability in their sewing projects.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very durable velcro that I used in modifying my plug bag for surfcasting. The adhesive backing isn't meant for my application (being submerged in water regularly) so I sewed the stuff on. Show no sign of wearing out after fishing 3-4 night a week.
NiceNov. 2014
Help me alot
Best product I’ve tried for holding down large area rug and no harm to the floor underneath!!!
Bill Lankhmar
Strong stuffMar. 2018
Yep, very strong Velcro. Backing sticks to most anything.
Doesn't bond well to anything industrial shouldn't be in the name its just regular Velcro hot glue works
Five StarsJan. 2016
Works just perfect
Heavy DutyOct. 2019
I needed to adhere a custom made bedskirt to Bed Frame. This worked great. Heavy duty Velcro and powerful hold. I was only using it to adhere to fabric to a metal bed frame. But for my project, this worked like a champ. I would recommend.
VelcroOct. 2012
Great industrial use, just like the product describes. I rely on it as one of my top 10 items to have at all times. I'm in the IT field & it comes in handy on wiring jobs. I highly recommend this product.
WOWJun. 2013
I bought these to secure a car amplifer and I am amazed by stickyness of these , you actually have to use alot of force from an angle to get it off. a+ product!
ExcellentJun. 2014
I bought this in hopes of using it to attach a curtain rod to my impossible to drill into ceiling. The 3M picture frame strips failed quickly but this stuff has held like a champ with no signs of failing. Getting it off is no easy feat but it didn't pull any paint off with it when it did finally give. All in all I'm seriously impressed with it's holding power and will be using it for other small projects.

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