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Sewing Baskets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for sewing baskets on Amazon is quite high at 4.63 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 3485 reviews, it suggests that there is a significant number of customers who have shared their experiences with these sewing baskets. The high average rating and the large number of reviews indicate a positive trend in customer satisfaction. It implies that the majority of customers are happy with the quality, functionality, and overall value of the sewing baskets they have purchased from Amazon. Based on this information, my advice would be to continue offering a wide variety of sewing baskets to cater to different customer preferences. It would also be beneficial to maintain the quality of the products and ensure that they meet or exceed customer expectations. Encouraging customers to leave reviews after their purchase can help gather more feedback and further improve the product offerings. Furthermore, it would be helpful to analyze the reviews in more detail to identify any common issues or areas for improvement. This can help in addressing any potential concerns and enhancing customer satisfaction even further. Overall, the high average rating and the significant number of reviews indicate a positive customer satisfaction level in the sewing baskets category on Amazon. By maintaining quality, offering variety, and actively seeking customer feedback, sellers can continue to meet and exceed customer expectations in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is granddaughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Sewing Baskets are female family members, with the granddaughter and daughter being the top two users. This suggests that the product may be popular among younger generations who are interested in sewing and crafting. Additionally, the fact that gift giving is the most common usage of the product indicates that it may be a popular choice for special occasions such as birthdays or holidays. In terms of usage, the top three places to use the product are the house, sewing room, and closet. This suggests that the product is versatile and can be used in a variety of settings. The fact that the sewing room is one of the top places to use the product also indicates that the product may be popular among more serious sewers and crafters. Based on this data, it seems that the ideal customer profile for this product is a female family member who enjoys sewing and crafting. They may be interested in using the product in a variety of settings, including their home, sewing room, and closet. Additionally, they may be interested in giving the product as a gift to others who share their interests in sewing and crafting. To appeal to this customer profile, it may be helpful to market the product as a versatile and practical tool for sewing and crafting. Highlighting the product's durability and functionality may also be effective in attracting serious sewers and crafters. Additionally, offering customization options or gift wrapping services may appeal to customers who are interested in giving the product as a gift.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are thread, handle, tray, scissors, basket. The most mentioned elements about thread are cheap(1.72%), slim(0.74%).
The top 5 positive reviews are basket, size, sew basket, box, design. The most mentioned elements about basket are good(5.12%), good quality(1.14%).
breaks easy0.49%
start break0.49%
good quality1.14%
good size0.57%
well made0.57%
sew basket7.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect of sewing baskets is the thread, which was mentioned in 6.63% of reviews. Other cons mentioned include the handle, tray, scissors, and basket. On the other hand, the most commonly mentioned pro aspect is the basket, which was mentioned in 11.95% of reviews. Other pros mentioned include the size, sew basket, box, and design. Overall, it seems that sewing baskets are generally well-liked, with the basket being a particularly popular feature. However, there are some areas for improvement, such as the thread and handle. To improve the product, manufacturers could consider using higher quality materials for the thread and handle, or redesigning these features to make them more user-friendly. In terms of product selection, consumers should consider their specific needs when choosing a sewing basket. For example, if they need a larger basket to hold more supplies, they should look for one with a larger size or more compartments. Additionally, they should read reviews carefully to get a sense of the pros and cons of different products before making a purchase.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
classic look1
design pattern1

Based on the data provided, it seems that customers primarily buy sewing baskets due to the product description, brand reputation, and price. However, the product description appears to be the most influential factor, with 78.57% of mentions. This suggests that customers rely heavily on the information provided in the product description to make their purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, sewing baskets are a specific product that requires certain features and functionalities. Customers want to ensure that the basket they choose meets their needs, such as having enough compartments, sturdy construction, and suitable dimensions. A detailed product description can provide this information, helping customers make an informed decision. Additionally, sewing enthusiasts may have specific preferences when it comes to the materials, design, and overall aesthetic of the sewing basket. The product description can highlight these aspects, allowing customers to find a basket that aligns with their personal style and preferences. Based on this information, optimizing the Amazon listing for sewing baskets should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the sewing basket, such as dimensions, materials used, number of compartments, and any additional features. The more detailed and accurate the description, the better. 2. Highlight key features: Emphasize the unique selling points of the sewing basket, such as its durability, versatility, or any innovative design elements. This can help customers understand the benefits of choosing a particular product over others. 3. Use high-quality images: Alongside the product description, include high-resolution images that showcase the sewing basket from different angles. This allows customers to visually assess the product and get a better understanding of its design and functionality. 4. Include customer reviews: Incorporate positive customer reviews in the listing to build trust and credibility. Genuine feedback from satisfied customers can help potential buyers feel more confident in their decision to purchase the sewing basket. By optimizing the product description and providing all the necessary information, you can increase the likelihood of attracting and converting customers in the sewing basket category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size9
big size
last long5
last long
last awhile
last long long
decent quality3
good quality
compartment for
good plastic2
good plastic
good quality plastic
good quality2
good quality
high quality
hold up2
hold up

Based on the customer expectations mentioned, it seems that customers are primarily looking for sewing baskets that are big or have a large size. Additionally, customers expect the baskets to be of good quality. To meet these expectations, sellers should prioritize product development that focuses on creating larger sewing baskets that are made with high-quality materials. This could include baskets with multiple compartments or pockets for organizing sewing supplies, as well as baskets with sturdy handles for easy transport. In terms of marketing promotion factors, sellers should highlight the size and quality of their sewing baskets in their product descriptions and advertising. They could also consider offering promotions or discounts to incentivize customers to purchase their larger, high-quality baskets. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase their chances of success in the sewing basket market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

U like itFeb. 2020
I love it
Edie Miura
NostalgicOct. 2021
My mother had a pink Singer sewing box and so that's why this caught my eye because of the accessories included. I remember the tomato pin holder and the rest. Good as a starter sewing box.
Love this!Jan. 2018
Perfect for keeping everything in one (cute) location for simple mending.
ReviewJan. 2016
My granddaughter was so amazed with her sewing kit...
No trayJan. 2022
I love the basket and it looks like everything is there…except the tray which is incredibly inconvenient.
It's the perfect size for me, not too big, not too small. The design is nice and the clip works well. The handle seems to be sturdy. My only complaint is that the bottom "feet" were not securely fastened. Two had already fallen off when we received it, the other two fell off with just a touch. They were screwed on with very small screws. The feet were really hard plastic anyway, so they would have probably scratched my wood table. I threw them away and covered the holes with felt.
Missed items with this product This was a gift 🙄
Very durable
Susan Macke
Looks niceSept. 2020
Didn’t open it all the way. It’s a gift
Amy Lewis
Five StarsMay 2016
Cute sewing kit!

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