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Sex Toys product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.1
Total Reviews
16,566
This insight is based on the data from the best seller products. The top 5 of them are:
TENGA Disposable, One-Time Use Easy Beat Egg Male Portable Pleasure Device, Ring
B08WB3G44M
Satisfyer Pro 2 Air-Pulse Clitoris Stimulator - Non-Contact Clitoral Sucking Pressure-Wave Technology, Waterproof, Rechargeable (Rose Gold)
B071CPR2V4
G Spot Bullet Vibrator Nipple Clitorals Stimulator USB Rechargeable for Travel - 10 Modes Portable Waterproof Mini Vaginal Anal Massager Adult Sex Toys for Women(Black)
B07L5KCCFY
G Spot Rabbit Vibrator with Heating Function, Rose Sex Toys for Clitoris G-spot Stimulation,Waterproof Dildo Vibrator with 9 Powerful Vibrations Dual Motor Stimulator for Women or Couple Fun(Red)
B07J481XDX
Electric Penis Pump for Men with 4 Suction Intensities, Male Sex Toys Automatic Vacuum Pump Sensuality Pump Penis Enlargers Stimulation Device, Pump & Enlarges, Black/Red
B0B59556YQ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is bedroom, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, vibration, battery, suction, battery life. The most mentioned elements about product are defect(0.50%), loud(0.44%).
The top 5 positive reviews are vibration, battery life, size, product, suction. The most mentioned elements about vibration are solid(4.63%), good(2.91%).
Cons
product11.30%
defect0.50%
loud0.44%
stop work after 2 month0.44%
do not work0.37%
noisy0.25%
vibration8.86%
battery7.62%
suction7.05%
battery life5.49%
Pros
vibration8.69%
solid4.63%
good2.91%
can not be beat0.26%
pleasant sensation0.22%
not obnoxiously loud0.13%
battery life6.40%
size6.31%
product6.26%
suction5.51%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others185
suction4
waterproof3
high suction power2
rechargeable2

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
quieter26
quieter
quiet
more quiet
more quiet silent
more silent
good suction18
suction good
suction strong
more suction
decent suction
good suction
longer lasting17
last longer
last long15
last long
good11
good
more10
more
leg strong9
strong
vibration7
strong vibration
more around vibration
more vibration
vibrate
vibration strong7
vibration strong
vibration air strong
vibration strength
vibration strength strong
battery last longer6
battery last longer
battery last

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

seabee67
Purchased
great pumpJul. 2020
Works great tried it went i got it. I like the way it ajust the vacuum levels
BestBuyer1978
Purchased
**UPDATE** Pending one the sleeve that you use, you can also use it as a cock ring instead of buying one. I bought this pump 5 days ago and my girlfriend and I just love it and how it makes both of us happy. I have practiced with it after work before she gets home and I have seen a greater length and girth. **NOTE** Make sure not to use it for more than 15 minutes as the instructions say.
Tim J
Purchased
Great productJun. 2021
Best pump I have used by far Battery lasts forever.
Matt
Purchased
Works great!Aug. 2021
Amazing suction and powet
Wyatt
Purchased
This product can really suck! It has several different suction options that maintain the vacuum between certain values, which means you just have to choose a level and let it do its thing! It has two different size silicone openings to choose from so it can comfortably accommodate any schlong size from Lifted white truck to a humble civic. The side also has meat-measuring-markings™ in American (inches) and in European (centimeters), making it quite versitile. Also comes with some handy dandy lube that's a nice and thick consistency. Overall great product and I am pleased with it's quality. Two bits of advice: -Start low, the higher settings will suck the soul out of your member but not in a good way (like the "it might explode" kinda way) -use lube, and make sure the silicone piece is lubed inside and out. If you forget to lube the inside, it makes taking it off when your done a bit difficult and uncomfortable.
Beast product!!!!
Charles Kuhn
Purchased
GrertAug. 2020
Personal reasons
The suctioning power is non existent. The negative pressure doesnt go below -14 bar for me. Even though i put it to level 4. I can't even return this defective item. This product is horrible. I would give 0 stars if possible. There goes $40 down the drain.
If you're a bit longer than 8". Your penis will prevent proper suction. Plus after I was done. Hard to remove the ring off of my penis. Ring at the entry point only comes in two sizes. Should be four sizes. Also cylinder only 8". Other than what I mentioned. We'll constructed.

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